Startup CPG

Startup CPG We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.

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INTRODUCING: Our first-ever Grocery Run with Berkeley Bowl on October 22nd! Berkeley Bowl is one of the most beloved ind...
09/18/2026

INTRODUCING: Our first-ever Grocery Run with Berkeley Bowl on October 22nd!

Berkeley Bowl is one of the most beloved independent grocery stores in the country, famous for their incredible product selection and fiercely loyal customer base that lives for discovering new brands. There are only about 30 sampling spots, and applications close 9/27. Do not wait to apply!

Comment “BERKELEY BOWL “ to apply to sample.

09/17/2026

ANNOUNCING THE STARTUP CPG FOODSERVICE TRACKER!

Dreaming of getting your CPG brand into foodservice but don’t know where to start? Now you do. Recently, we released our brand-new Foodservice Tracker, free for the community! This resource aims to give brands info on 1,500 operators and distributors spanning 300,000+ locations.

We’re listing their locations, channel, contract management company, distributor, and buyer LinkedIn profiles. And the best part - for each account, we’re including insider notes and even a star rating for ‘early brand prioritization’ to help you understand the best place to start.

This is truly a landmark resource for our community, and we hope it’ll save you the time and effort of trying to compile it all yourself.

Inside the Foodservice Tracker, you’ll find a video tutorial on how to use it. We recommend you start there!

👉Comment “Foodservice“ to get access to the Startup CPG Foodservice Tracker resource & access to our next webinar!

We’re hosting an in-store Grocery Run at Leevers Locavore, Denver’s finest independent retailer! 🛒🏃Join us for brand sam...
09/16/2026

We’re hosting an in-store Grocery Run at Leevers Locavore, Denver’s finest independent retailer! 🛒🏃

Join us for brand sampling, networking with your favorite CPG community, and VIP guests galore.

Come meet the Leevers Locavore and INFRA teams at this Grocery Run while sampling your product to store customers to get real-time feedback!

Comment “LEEVERS” to apply now to sample. 9/27 deadline to apply. Don’t wait!

09/16/2026

Major win for Honeymoon Chocolates ! 🍫🍯🐝

We are so excited to share that Honeymoon Chocolate, Co-Founded by Haley Loyet and Cam Loyet, is now in line with Sprouts nationwide! 🎉 From filled chocolate bars to honeycomb bites, Honeymoon brings a fun twist to chocolate while prioritizing thoughtful sourcing and supporting honeybee research.

They started with one event back in February, the KeHE Grocery Run and from there, got into KeHE as a new brand…Now, they’ve landed on the Sprouts foraging table and are in line for nationwide distribution! 

Have you tried Honeymoon Chocolate yet?! 👇

Hot Brands of 2026: Quincy 🍸Startup CPG Founder, Daniel Scharff LOVE’s a dirty martini - but it has to be perfectly bala...
09/15/2026

Hot Brands of 2026: Quincy 🍸

Startup CPG Founder, Daniel Scharff LOVE’s a dirty martini - but it has to be perfectly balanced. He never thought he’d be able to make a good one at home, until now.

Quincy makes a premium dirty martini mixer & garnish with the ideal ratio of olives to premium, from-the-barrel brine. The brine is bright, savory, and well balanced, so you can make an effortless, perfect dirty martini every time.

Retailers have taken notice - The Fresh Market, Misfits Market, Gopuff, Murray’s Cheese, and tons of specialty stores, with some exciting retail launches coming this Fall. They’ve enjoyed twice the velocity of other mixers while doubling their door count this year. In case you’re wondering, they’re available through Gold Coast, Ace Endico, UNFI (Richmond, Manchester, Greenwood, Sarasota), GFI (NJ), and coming soon to KeHE.

Media’s noticed as well - press features in Bon Appétit, Eater, Esquire, Imbibe, and Good Housekeeping. Not to mention a big ‘ole Startup CPG Shelfie Award 😊

The new and improved startupcpg.com is LIVE! 🌐 💻A lot’s happened since we launched in 2020: 100k+ event attendees across...
09/14/2026

The new and improved startupcpg.com is LIVE! 🌐 💻

A lot’s happened since we launched in 2020: 100k+ event attendees across hundreds of events (in-person and online), six Shelfie Award seasons, the Grocery Run event series, Founders & Funders, hundreds of podcasts, and a community that’s nearly 40,000 strong now.

The site grew right along with us, one page at a time. We refreshed it in 2023 but kept bolting stuff on the same way, and finding what you needed got harder. 😅 We were overdue for an upgrade.

We rebuilt it from scratch to make everything easy to find. It’s all in the top menu, here’s where to look:

- 🎟️ If you’re looking for webinars or ticketed in-person events, click on Events.
- 🎙️ All Startup CPG blog posts and podcasts are under Media.
- 🗂️ The Resources tab holds all application-only Major Opportunities, our Free Databases, Community Discounts, and the free Newswire. (You’ll be visiting this tab a lot!)
- 🏆 Details on the Shelfie Awards including past winners are under the Shelfie Awards tab.
- 💼 If you’re a service provider who wants to get in front of our highly engaged community, go to Partners.
- 📲 And finally, if you have a friend who isn’t in the community yet but should be, send them to the site and point them at the Join Us button.

Have a look around at the new website in the link in bio!

09/12/2026

Recapping our recent Grocery Runs in Chicago and Miami, and the opportunities they created for emerging brands. 🛒🏃

For so many founders in our community, getting on the shelves at Whole Foods Market is a dream. These events are designed to help make that dream more attainable by putting founders directly in front of the people who can make those opportunities happen!

At our Chicago Grocery Run, founders had the chance to connect directly with the Senior Category Merchant— Midwest Region, and Miami Grocery Run founders connected with the Senior Forager, Local & Emerging Brands — Southeast Region, and the Manager, Local & Emerging Brands.

Both events included sampling, networking, and an insightful panel where founders got a behind-the-scenes look at how Whole Foods works with emerging brands — from what buyers are looking for to how brands can position themselves for growth.

Both panels were packed with valuable insights! The most exciting moments happened when founders had the opportunity to connect 1:1 with the foragers and pitch their brands directly.

And we’re doing it again. 👀 Forager Fest in Nashville is coming up this November, and you do NOT want to miss it.

Comment “FORAGER FEST” and we’ll send you the link to apply! 🚀

📍🗽 NYC, we are hiring an Events Coordinator!Events are at the heart of what we do at Startup CPG, and we’re growing the ...
09/10/2026

📍🗽 NYC, we are hiring an Events Coordinator!

Events are at the heart of what we do at Startup CPG, and we’re growing the team to keep them running strong.

We’re looking for someone to help run our East Coast & US South event operations, including:

📅 Planning and executing dozens of Startup CPG events each year

🤝 Coordinating venue logistics, catering, A/V setup, and vendor management

✅ Managing event timelines, run-of-show documents, and day-of coordination

🎫 Overseeing attendee registration, check-in, and on-site guest experience

💰 Budget tracking and vendor relationship management

This role is fully remote, but we’re looking for someone based in NYC or the metro area. 🗽

Know someone who’d be perfect for this? Tag them below or share this post.

Comment “EVENTS COORDINATOR” 💬 and we’ll send the application link straight to your DMs!

Hot Brands of 2026: Häppy Candy🍬Let’s all celebrate Maxi Heidenblut launching in 2,000+ Target stores with a limited-edi...
09/10/2026

Hot Brands of 2026: Häppy Candy🍬

Let’s all celebrate Maxi Heidenblut launching in 2,000+ Target stores with a limited-edition Halloween variety pack!!

It’s a great product that’s right on trend — a big reason she won the 2025 Startup CPG Shelfie Award in the candy category.🏆

After being diagnosed with an autoimmune condition, Maxi had to change her diet and give up candy altogether. When she discovered the growing world of better-for-you candy, she was disappointed by the texture and aftertaste. So she set out to make a delicious, soft gummy using real sugar - just significantly less of it.

The result is Häppy Candy: 70% less sugar than leading gummy brands, with no alternative sweeteners.

If you’re a retailer out there wondering, she’s available through UNFI, Chex Finer Foods, Pod, and KeHE Distributors starting in November. She’s selling on Hungryroot, and earned her way into Whole Foods Market’s prestigious LEAP program.

Let’s get Häppy! 😊

09/10/2026

We ❤️ our partners! Thanks to Belmark for coming to the rescue with beautiful stand-up pouches for Wiggle Whips, helping them stay on track and ready for launch. We’re so grateful for partners who make it happen when it matters most! 📦🏃🚀

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