10/25/2026
TARGET's marketing person deserves eternal promotion for this strategy!
This reusable tote bag strategy is infiltration, world-building, brand identity and identification all rolled into a seemingly simple activation.
This is a literal masterclass on how to world-build in a really tangible way and a huge lesson for local businesses to follow as well.
Tell me in the comments how many Target reusable bags you have connected so far 😆