11/09/2026
⚡ FLASHBACK FRIDAY ⚡A trip down memory lane celebrating 40 years of Festivale!
The 2010’s – An event like no other
By the 2010s, Festivale was one of Tasmania's premier events, drawing around 28,000 annual visitors to Launceston's City Park. Aligning with the state's growing culinary reputation, the event pivoted heavily toward artisan producers. Stallholders were carefully selected to showcase Tasmanian cool-climate w**es, craft b**rs, boutique ciders, spirits, and gourmet produce. Capitalising on the era's food television boom, Festivale introduced the ‘Chefs in Action Marquee’, where renowned celebrity chefs gave live cooking demonstrations using fresh local ingredients. In 2014, the event added a dedicated stand-up comedy program to the entertainment mix. The decade cemented Festivale as a multi-generational, award-winning event and one of the biggest moments on the Tassie event calendar.