12/09/2025
HAMMER TIME
WARNING: Long Post. (5,791 words to be exact)...continue by clicking the link at the bottom of this post, or not!
Proceed at Your Own Damn Risk.
Are we going to throw rocks?
110% yes …and we’ve got a whole quarry to work with.
Are some people going to be offended?
Definitely…some folks get winded just by watching someone else carry a backbone.
Are others going to be fascinated, energized, and nodding like they just found religion?
You bet your ass!
Will a few people panic-scroll, clutch their pearls, and message their running buddies about “what Eric just posted”?
Guaranteed…popcorn not included, but recommended.
Will a few folks get their feelings hurt?
Yep. Feelings are free. Bandaids are not.
Will others feel seen, validated, and finally understood for the first time in ultra-running history?
Hell yes…welcome home!
Is this post going to rattle cages?
Cages? We’re taking down the whole damn zoo.
Will it expose the weak, the lazy, and the clipboard-wielding hobby bosses who peaked at their local 5K fun run?
Absolutely…sunshine is the best disinfectant.
Will it fire up the gritty, the loyal, the dirtbags, the lifers, the real ultrarunning tribe?
100%…this one’s for them.
Will some folks read this and instantly unfollow because their ego can’t handle a light breeze?
Good. The unfollow button on Facebook exists for a reason. Use it.
Will others bookmark it, quote it, screen-cap it, send it to their group chats, and treat it like scripture?
Fact.
Is this written for the people who “get it”?
Always. They’re the ones the sport was built on.
Is this written for the folks who don’t?
Nope. They can watch from the kiddie table.
Will anything in here be sugarcoated?
Not one molecule.
Will anything be ambiguous, soft, hesitant, or open to interpretation?
Zero chance…clarity is kindness, brutality is optional.
Will anyone walk away from this post unsure of where Epic Ultras stands?
Not if they can read a single sentence.
Are we about to redefine the tone, set the standard, and draw a line in bedrock?
Yes…and once it's carved, it’s not moving.
Because by the time you’re done reading this?
There will be no question…NONE…about who we are, what we’re building, and where this entire sport is about to go next.
LET’S GET ONE THING STRAIGHT
I’ve said this in a number of posts before, and I’ll say it again right here at the top:
I’m not here to make friends.
I’m here to fulfill my primary mission…the mission many of you already know by heart.
Everything else is secondary.
Everything else is noise.
Gary Vaynerchuk said it best…famously, infamously, whatever label you want to slap on it:
“I can say whatever I want because nobody can fire me.”
And he’s right.
That line hit me the first time I heard it, and it hits me even harder today, because here’s the truth:
I speak freely because I own this.
I built this.
Nobody controls my voice.
Nobody edits my truth before it hits the page.
If you’re here, reading this, scrolling this, following this journey...please understand something:
I’m not reporting to a board.
I’m not answering to a committee.
I’m not pleasing sponsors, donors, gatekeepers, or fragile egos.
I’m not here to tiptoe around anyone’s delicate sensibilities.
This is my platform.
This is my legacy.
This is my brand.
This is my mission in motion.
And if any of this rubs you the wrong way?
Once again, there is an unfollow button on Facebook for a reason.
Use it. Seriously. It’s right there.
No hard feelings.
No drama.
No exit interview.
Just tap it and move on.
Because I’m also going to remind you…politely, but directly:
This is my page.
I can post whatever the hell I want…and I will.
What I’m building is for the runners who get it.
The ones who feel this.
The ones who resonate with the mission, the movement, the momentum, and the standard.
Not for the ones who need everything watered down, smoothed over, and approved by an imaginary HR department.
So now that we’re crystal clear on this?
We can continue.
If you think this was intense, this was the warm-up lap.
The full manifesto is here — uncut, unfiltered, and guaranteed to melt a few circuits:
👉 FULL VERSION: https://epicultras.com/hammer-time/
Don’t say you weren’t warned!
HAMMER TIME Warning: Long Post (5,791 words to be exact). Proceed at Your Own Damn Risk. Are we going to throw rocks? 110% yes…and we’ve got a whole quarry to work with. Are some people going to be offended? Definitely…some folks get winded just by watching someone else carry a backbone. Are o...