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True Tickets

True Tickets is a secure digital ticket delivery service for Tessitura member organizations.

True Tickets amplifies the value of Tessitura with a deep and seamless integration to help you identify your shadow audience and stay in control of the entire ticket lifecycle, from sale to scan.

05/29/2026

At Center Theatre Group, ticket sharing was already happening. The challenge was visibility into who was actually attending.

In this webinar clip, CTG explains how True Tickets helped transform shared-ticket guests into known audience relationships through secure ticket delivery and deep Tessitura integration.

✔️ Nearly 17,000 households received shared tickets
✔️ More than 12,000 new CRM records revealed
✔️ Improved fraud prevention and operational control
✔️ Easier mobile access for patrons

Because every shared ticket is an opportunity to build a lasting audience relationship.

05/25/2026

Today, we remember and honor the heroes who made the ultimate sacrifice for our country. 🇺🇸

True Tickets was founded by veterans Matt Zarracina and Steven Dobesh, and we’re proud to support veteran-owned businesses and organizations that continue to serve their communities through leadership and innovation.

Wishing everyone a meaningful Memorial Day as we reflect, remember, and give thanks.

05/21/2026

Want more insights on digital ticketing, audience engagement, and the future of the performing arts? 🎭

The True Tickets newsletter delivers the latest industry trends, webinars, customer stories, product updates, research, and resources straight to your inbox.

From revealing the shadow audience to improving the patron experience, we’re sharing the strategies arts organizations are using to build stronger audience relationships and drive sustainable revenue growth.

Sign up for updates:
https://hubs.la/Q04h1Krf0

05/20/2026

Who was actually in your building last night?

During our recent Client Spotlight Webinar, Gabe Johnson from Roundabout Theatre Company shared how digital ticket delivery is helping arts organizations gain better visibility into their audiences, including patrons attending through shared tickets.

Understanding who is actually attending creates new opportunities for engagement, retention, and long-term audience growth.

Watch the clip below.

05/18/2026

NYC next week? 👋🎭

Matt Zarracina and Ken Lesnik will be at The Broadway League’s Spring Road Conference, May 19–21, meeting with arts and cultural leaders about the future of digital ticket delivery.

From seamless patron entry to revealing your shadow audience, we’re helping venues turn every ticket into a stronger audience relationship.

If you’ll be there too, let’s connect while we’re in town.

Book a meeting: https://hubs.la/Q04g-0y50

05/15/2026

: Virginia Arts Festival is creating a more seamless patron experience with True Tickets’ secure digital ticketing.

Managing performances across multiple venues and six Hampton Roads cities requires flexibility, reliability, and tools built for live events. With digital ticket delivery and streamlined entry, their team is modernizing operations while keeping the audience experience front and center.

Thank you, Chaz Stuart, for sharing your perspective!

05/14/2026

What does effective crisis management look like in live entertainment?

In this featured clip from our Client Spotlight Webinar with LORT organizations, Center Theatre Group shares how their team handled rapidly evolving protests and city curfews impacting Hamlet performances in downtown Los Angeles.

Using True Tickets, CTG was able to:
✔ Quickly communicate cancellations
✔ Reach both primary and shared ticket holders
✔ Reduce front-of-house confusion
✔ Preserve patron trust during a fast-moving situation

Watch the spotlight to hear how digital ticketing became a key operational and communication tool during a real-world crisis.

📖 Read the case study: https://hubs.la/Q04gpjK10

05/13/2026

Celebrating partnership milestones with three incredible arts organizations. 🎟️

This month marks:

• 5 years with Straz Center for the Performing Arts
• 2 years with Broadway Sacramento
• 1 year with Boston Lyric Opera

We’re proud to support each organization with secure digital ticket delivery that helps create a more seamless patron experience while strengthening connections between venues and their audiences.

Thank you to these teams for their partnership, collaboration, and continued commitment to innovation in the arts.

05/08/2026

: Oregon Symphony is strengthening how they connect with audiences through True Tickets’ secure digital ticketing.

With a seamless entry experience and better tools to serve patrons, their team is creating more meaningful moments of connection through music.

Thank you, Tanner Hanley, for sharing your perspective!

05/06/2026

“The story where nothing bad happened.” 🎟️

Gabe Johnson, Director of Criterion Ticketing at Roundabout Theatre Company, shared a moment that could have gone very differently.

A third-party error sent a ticket offer to the wrong audience segment.

But no tickets had been delivered yet.

With True Tickets, the venue still had full control of delivery, so the mistake was caught and stopped before anything reached patrons.

No confusion. No bad tickets in market. No cleanup at the door.

That’s what ticket control after the point of sale actually looks like.

🎟️ Watch the full webinar: https://hubs.la/Q04ftnKz0

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Boston, MA

Website

http://www.true-tickets.com/

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