True Tickets

True Tickets True Tickets is a secure digital ticket delivery service for Tessitura member organizations.

True Tickets amplifies the value of Tessitura with a deep and seamless integration to help you identify your shadow audience and stay in control of the entire ticket lifecycle, from sale to scan.

Only two days until the Ticketing Professionals Conference 2026½!Ken Lesnik and Gary Halliday are looking forward to an ...
09/14/2026

Only two days until the Ticketing Professionals Conference 2026½!

Ken Lesnik and Gary Halliday are looking forward to an afternoon of learning, networking and talking tickets with colleagues at The Place in London.

If you’re attending, connect with Ken and Gary to discuss how knowing more of the people who actually attend can create new opportunities for audience engagement and stronger patron relationships.

View the conference details: https://hubs.la/Q04xnr0g0

: Greater flexibility for patrons. Continued visibility for arts organizations.The senior vice president of ticketing a...
09/11/2026

: Greater flexibility for patrons. Continued visibility for arts organizations.

The senior vice president of ticketing and guest services at Tennessee Performing Arts Center (TPAC) shares why both were important to the organization when selecting PatronSafe™ Ticket Resale.

Learn more about our partnership with TPAC: https://hubs.la/Q04x5m1t0

Thank you, Kimberly Darlington, for sharing your perspective! 🎟️

London, we’ll see you soon!Ken Lesnik and Gary Halliday will represent True Tickets at the Ticketing Professionals Confe...
09/11/2026

London, we’ll see you soon!

Ken Lesnik and Gary Halliday will represent True Tickets at the Ticketing Professionals Conference 2026½ on Sept. 16 at The Place.

They look forward to connecting with colleagues, talking tickets and exchanging ideas about how arts and entertainment organisations can better understand the people who actually attend.

If you’ll be there, be sure to say hello.
Visit the conference website for additional details: https://hubs.la/Q04xcx4W0

What’s next for digital ticket delivery, audience engagement and the patron experience?The True Tickets bimonthly newsle...
09/10/2026

What’s next for digital ticket delivery, audience engagement and the patron experience?

The True Tickets bimonthly newsletter brings together industry insights, company and product news, webinars and practical ideas for arts and culture organizations.

📩 Stay informed and get the latest from True Tickets delivered to your inbox: https://hubs.la/Q04x5lKL0

True Tickets is turning 9! 🎉Over the past nine years, we’ve had the privilege of working alongside remarkable arts and c...
09/09/2026

True Tickets is turning 9! 🎉

Over the past nine years, we’ve had the privilege of working alongside remarkable arts and cultural organizations to improve the digital ticketing experience and help them build stronger connections with their audiences.

We’re grateful to our clients, partners, team members and everyone who has helped shape our journey, including our co-founders, Steven Dobesh (left) and Matt Zarracina (right).

We couldn’t have reached this milestone without you. Happy anniversary to True Tickets!

Happy Labor Day from True Tickets!Today, we celebrate the many people whose hard work makes unforgettable live experienc...
09/07/2026

Happy Labor Day from True Tickets!

Today, we celebrate the many people whose hard work makes unforgettable live experiences possible. We hope you enjoy a relaxing and well-deserved holiday.

: 🎸 Connecting people with music, history and culture starts with creating an experience that feels welcoming at every ...
09/04/2026

: 🎸 Connecting people with music, history and culture starts with creating an experience that feels welcoming at every step.

True Tickets is helping the Bruce Springsteen Center for American Music deliver secure, accessible digital ticketing while gaining deeper insight into the audiences engaging with its work.

Thank you, Bob Santelli, for sharing your perspective! 💛

Learn more about our partnership: https://hubs.la/Q04wFwZp0

Celebrating three partnership milestones! 🎉🎭 Three years with Center Theatre Group🎶 Two years with The Music Center LA🎼 ...
09/03/2026

Celebrating three partnership milestones! 🎉

🎭 Three years with Center Theatre Group
🎶 Two years with The Music Center LA
🎼 One year with Oregon Symphony

Thank you to each of these incredible arts organizations for choosing True Tickets. We’re grateful for your trust and proud to support your audiences with secure, seamless digital ticket delivery while helping your teams build stronger connections with the people who attend.

Here’s to the partnerships we’ve built and all that’s still ahead. 💙🎟️

There’s still time to join us!Tomorrow, Matt Zarracina and Amber Pizano of True Tickets will join Brad Carlin of TRG Art...
09/02/2026

There’s still time to join us!

Tomorrow, Matt Zarracina and Amber Pizano of True Tickets will join Brad Carlin of TRG Arts to lead “Do You Know Your Audience?”
This practical virtual workshop will explore two important groups: the audiences already in your database whose relationships could be better understood and the guests attending your events who remain outside your CRM.

Discover how stronger audience insight can support deeper relationships, retention and revenue growth.

📅 September 3, 2026
⏰ 11 a.m. ET
Register now: https://hubs.la/Q04v-FVN0

Your patrons are at different points in their journey. Why show them all the same message?With True Tickets’ custom cont...
08/26/2026

Your patrons are at different points in their journey. Why show them all the same message?

With True Tickets’ custom content blocks, arts organizations can use Tessitura pricing rules to deliver targeted messages directly within digital tickets.

Welcome first-time buyers. Encourage new members to use their benefits. Invite shared-ticket guests to deepen their connection. Promote upcoming events, parking, concessions and dining, or share timely arrival and accessibility information.

You can even schedule content to change throughout the event journey, moving automatically from a pre-show tip to a post-show survey or donation request.

Learn more about creating more relevant on-ticket experiences: https://hubs.la/Q04vrW-x0

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