03/09/2026
🎉 The reveal is here.
A new look. A new perspective. The same global community.
Today, we’re revealing the next chapter of Anuga with a new visual world that reflects what has always been at the heart of Anuga: bringing people, products, ideas and markets from around the world together.
At the center of this evolution is our new campaign: United by Taste.
Because “taste” is about more than flavor.
It represents the products we create.
The ideas we exchange.
The cultures and perspectives we bring together.
The markets we connect.
And the opportunities we create as an industry.
🌍 United by Taste brings this connection to life, putting the people shaping the global food and beverage industry and the products driving it forward at the center.
Our new visual world translates this idea into a bold and flexible design that reflects the diversity, energy and international character of Anuga and its ten trade shows.
And this is only the beginning.
United by Taste marks the start of a broader campaign journey toward Anuga 2027, exploring the people, innovations, markets and ideas that connect our global industry.
Different people. Different markets. Different ideas. Different tastes.
One global food community.
🔴 Welcome to the new look of Anuga.
📅 📍 Anuga 2027 | 9–13 October | Cologne, Germany
