imm cologne

imm cologne imm cologne – the Interior Business Event | 19.-22.01.2027
(343)

imm cologne – the redefined Interior Business Event, held annually to kick off the new interior design year | 20-23 January 2026

What does Category Management mean in the consumer-oriented interiors market?It is about more than organising products i...
10/09/2026

What does Category Management mean in the consumer-oriented interiors market?

It is about more than organising products into categories. Category Management considers how products complement each other functionally, which price points fit together and how ranges can be presented clearly across channels.

The goal: making product ranges easier to understand - and helping customers see relevant solutions rather than isolated pieces.

In this edition of The B2B Interiors Dictionary, we unpack a term that connects range planning, retail presentation and everyday living.

Which B2B interiors term should we decode next?

Write it in the comments.

The language behind better interiors business.What does cross-selling really mean in the consumer-oriented interiors mar...
08/09/2026

The language behind better interiors business.
What does cross-selling really mean in the consumer-oriented interiors market?

It is more than offering an additional product. When complementary pieces are brought together with a clear purpose, individual items become relatable living solutions: a sofa becomes a living island; a bed becomes a sleep solution.

In the first edition of The B2B Interiors Dictionary, we unpack a key term for retailers, manufacturers and everyone shaping product ranges.

Which B2B interiors term should we decode next?
Write it in the comments.

Save the Date 🗓️ 19–22 January 2027

Subscribe to our newsletter and and stay up to date:

👉 https://www.imm-cologne.com/newsletter/?utm_source=facebook&utm_medium=social_owned&utm_campaign=25324

AI and marketing are identified as a key development for the interior industry. One question is already central: how wil...
03/09/2026

AI and marketing are identified as a key development for the interior industry. One question is already central: how will AI influence the sector?

At the same time, furniture retailers are working on how to make offers more relevant across the customer journey. The imm cologne online magazine highlights the importance of strong product data, images, dimensions and usage information. These elements make product relationships easier to understand.

Personalisation is also becoming increasingly important. Relevant offers need to bring together better data, decision logic, design, distribution and measurement. For furniture retail, this means that the right recommendation needs to appear at the right time - in the shop, in the basket, in the newsletter or after purchase.

How is AI already shaping your business?

Your platform. Your business.imm cologne 2027 puts your brand in front of the decision-makers that matter - specialist r...
02/09/2026

Your platform. Your business.

imm cologne 2027 puts your brand in front of the decision-makers that matter - specialist retailers, purchasing groups, e-commerce players and international buyers, all in one place, ready to source and order.

Four days. The right room. Real business.

👉 Book your booth: https://www.imm-cologne.com/for-exhibitors/become-an-exhibitor/online-application-2027/?utm_source=facebook&utm_medium=social_owned&utm_campaign=25324

🗓️ 19–22 January 2027 · Cologne

Furniture that moves with everyday life.Dining, home office or entertaining: an extendable table can bring different eve...
27/08/2026

Furniture that moves with everyday life.

Dining, home office or entertaining: an extendable table can bring different everyday moments together. Paired with the right chairs, lighting and practical details, it becomes a setup designed around how people really live.

Explore how furniture retailers can turn individual products into clear, relatable usage scenarios in the latest imm cologne online magazine article.

👉 https://www.imm-cologne.com/magazine/articles/from-a-simple-sofa-to-a-complete-themed-world.php?utm_source=facebook&utm_medium=social_owned&utm_campaign=25324

The best interiors start with a bigger idea.A sofa can be much more than a sofa. Combined with lighting and complementar...
25/08/2026

The best interiors start with a bigger idea.

A sofa can be much more than a sofa. Combined with lighting and complementary pieces, it becomes a living island - a complete solution that makes everyday life easier to imagine.

Discover why cross-selling is about creating relevant living worlds, not simply adding more products.

Read the full article in the imm cologne online magazine.

👉 https://www.imm-cologne.com/magazine/articles/from-a-simple-sofa-to-a-complete-themed-world.php?utm_source=facebook&utm_medium=social_owned&utm_campaign=25324

Kick-start the interior business year.imm cologne is the dedicated B2B platform for the consumer-oriented interiors mark...
18/08/2026

Kick-start the interior business year.

imm cologne is the dedicated B2B platform for the consumer-oriented interiors market. In the beginning of the year manufacturers, retailers and buyers come together in Cologne to do business, discover what's next and set the agenda for the year ahead.

Don't miss any updates for imm cologne 2027.

👉 Subscribe to our newsletter and stay in the know: https://www.imm-cologne.com/newsletter/?utm_source=facebook&utm_medium=social_owned&utm_campaign=25324

🗓️ 19–22 January 2027, Cologne

Kitchen furniture dominates German furniture exports. Living, dining, and bedroom categories follow close behind. The da...
13/08/2026

Kitchen furniture dominates German furniture exports. Living, dining, and bedroom categories follow close behind. The data is clear: the consumer-oriented interiors market is international and the ambition to grow it further is what brings the industry to Cologne.

imm cologne is the dedicated B2B platform where manufacturers and retailers meet, deals are made, and export potential is turned into real business relationships.

Save the Date 🗓️ 19–22 January 2027

Subscribe to our newsletter and and stay up to date:
👉 https://www.imm-cologne.com/newsletter/?utm_source=facebook&utm_medium=social_owned&utm_campaign=25324

Source: VHK/VDM Branchenreport Möbelindustrie 2025: https://www.vhk-herford.de/branchen

Adresse

Messeplatz 1
Cologne
50679

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von imm cologne erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Verknüpfungen

Teilen

Kategorie