The Case Conference

The Case Conference Structure Precedes Aesthetics ✦ Where interior designers build principled, profitable firms | The Case Conference returns October 1-3, 2026

09/13/2026

At some point, being a talented designer isn’t the only job anymore.

You have to understand enough about the business to know what you don’t know, what needs your attention, and when it’s time to bring in someone who knows more than you do.

That’s a big part of becoming a principal.

Not becoming less creative. Becoming a better steward of the business carrying your creativity.

If the business side needs to catch up with the level of your talent, come to CASE.

October 1–3 in Atlanta. Comment CASE and I’ll send you the details.

It starts the moment you walk through the door.Your name is already on the badge. Someone hands you a coffee before you ...
09/13/2026

It starts the moment you walk through the door.

Your name is already on the badge. Someone hands you a coffee before you ask. And the first person you make eye contact with is a designer whose work you have saved a dozen times, standing right there in front of you.

For three days, the distance disappears.

You settle into conversations over breakfast that are not rushed. You have a place to step away when you need a moment. You sit across from people you have wanted to meet and find yourself talking about the things that rarely make it into the group chat: pricing, leadership, growth, and what it actually takes to build a firm that can hold where you are headed.

There is room to learn. Room to connect. Room to celebrate. And room to get clear on what comes next.

Nothing about the weekend is left to chance, because that is the point.

You spend all year designing the experience for everyone else.

For three days in October, someone designed one for you.

Registration closes September 26, but the remaining seats may not make it to the deadline.

Join us at The CASE Conference. Register now through the link in bio.

Design Build XR and Walk Your Plans turn floor plans into full-scale, walkable experiences. Your clients step inside the...
09/12/2026

Design Build XR and Walk Your Plans turn floor plans into full-scale, walkable experiences. Your clients step inside the space before construction begins: on screen, in VR, or projected at actual size in a physical studio.

Co-founded by Mary Atchley and Amanda Oaks, the platform runs across 50+ locations nationwide with a 5-star rated app. Fewer change orders, faster client approvals, and the ability to show instead of tell. This technology solves the communication gap designers face on every project.

Design Build XR is a proud returning partner of The Case Conference 2026.

Meet Brandy L. Walters, our CASE Lead Ambassador based in Atlanta, creating what she calls "spaces that feel as beautifu...
09/12/2026

Meet Brandy L. Walters, our CASE Lead Ambassador based in Atlanta, creating what she calls "spaces that feel as beautiful as they look."

Brandy is the Principal Interior Designer and founder of , an Atlanta-based interior design firm known for elevated, timeless, and thoughtfully curated residential and commercial spaces that reflect each client's unique story.

But her path into design wasn't textbook. With a dual Master's in Leadership and a career leading programs in the nonprofit space, she brought structure, mentorship, and community into everything she builds, which is exactly why her perspective fits so naturally here.

At The CASE Conference, you'll get to connect with Brandy and experience the kind of honest, design-forward conversations that shape how firm owners actually move their businesses forward.

Come meet Brandy in Atlanta.

October 1–3, 2026
The CASE Conference | Hotel Phoenix Atlanta

Use code BRANDY to save $150 on your registration.

Every person who takes the stage in Atlanta is still doing the work they teach.That is the standard. Practitioners runni...
09/11/2026

Every person who takes the stage in Atlanta is still doing the work they teach.

That is the standard. Practitioners running active firms. Designers who turned a point of view into a product line, and the ones who built visibility on their own terms without giving up their Wednesday afternoons. Nobody on that stage is teaching from a memory of the industry. They are teaching from this quarter's invoices.

And they are not there to inspire you. They are there to show you the numbers, the language, and the decisions behind a firm that holds. What a scope boundary sounds like in an email. What a markup looks like on a real purchase order. What it costs to be known.

You can spend the next year piecing that together from podcasts and saved posts. Or you can sit in front of it for two days and ask your questions directly.

Registration closes September 26, and the seats are going faster than they did last year.

Register now. Link in bio.

Meet Selly DuBique, our CASE Industry Ambassador representing New England and, in her own words, “the stone girl.”Selly ...
09/11/2026

Meet Selly DuBique, our CASE Industry Ambassador representing New England and, in her own words, “the stone girl.”

Selly is an In-House Designer and Architectural & Design Representative for New England, where she works directly with designers on natural stone, porcelain, surfaces, sourcing, specification and the material conversations that can completely change a project.

But her path into design wasn’t textbook. After 13 years in corporate, she made the pivot into design, creativity and entrepreneurship, which is exactly why her perspective fits so naturally into this community.

At The CASE Conference, you’ll be able to meet Selly inside Discover Your Design Ethos™ at the FORM experience, presented by Stone Showcase, and get up close with the materials she works with every day.

Come meet the stone girl in Atlanta.

October 1–3, 2026
The CASE Conference | Hotel Phoenix Atlanta

Use code SELLY to save $150 on your registration.

Nominations close tonight.Every year somebody sits on a nomination because putting a name forward feels like too much. E...
09/11/2026

Nominations close tonight.

Every year somebody sits on a nomination because putting a name forward feels like too much. Especially when the name is their own. So let me say it plainly: nominate yourself. Nobody is keeping a list of who filled out the form. The only thing anyone will see is who is standing on that stage on October 3.

The CASE Awards Gala is the closing night of The Case Conference. Black tie. An evening inspired by the warmth and hospitality of Morocco. A curated portrait experience, handcrafted cocktails, a three-course plated dinner, and an awards ceremony built to reflect this community back to itself as leaders. Then The After Glow, the final hour, when the room finally exhales and dances.

Seven awards this year. The 10X Award. The Collective Award. Interior Designer of the Year, Design Influencer of the Year, Showhouse Design of the Year, Showroom of the Year, and Photographer of the Year. Swipe to read what each one honors.

If you know a designer who had the year. A showroom that treats designers like partners instead of foot traffic. A photographer who makes the work look the way it felt to build it. That person deserves to hear their name read out loud in a room full of their peers, and it starts with you submitting a form before tonight ends.

And if you are not registered for the conference but you want to be in the room that night, the Gala Only reservation is $790 and open now. Cocktails, dinner, the ceremony, the dancing. All of it.

Link in bio. Nominate tonight. Reserve your seat for October 3. Full details, categories, and the evening's rhythm are on the Gala page.

09/10/2026

CASE is more than a Conference. It’s Retreat Style event that caters to the whole designer. It’s scientifically proven that the environment significantly affects educational retention and learning efficiency. And at our BIG age, with whole businesses, families, children (mixed with some pre-menopause 🫠) it has to make sense and it has to stick!!

So excited for you all to experience CASÉBLANCA in 3 weeks!!! Registration ends 9/26. Comment CASE to Reserve Your Spot!

Milewski & Associates Loloi Sherwin-Williams Design Pros

Thursday night is where the weekend starts, and it starts before anyone opens a notebook.The Welcome Party is what these...
09/10/2026

Thursday night is where the weekend starts, and it starts before anyone opens a notebook.

The Welcome Party is what these photos are. The line dance nobody planned. The designer you have followed for three years, standing next to you at the bar with a drink in their hand and a real answer about how they run their firm. It is the night the weekend stops being an agenda and becomes a group of people.

This year the Welcome Party moves offsite to Eichholtz Atlanta in Buckhead Village. Thursday, October 1. The dress code is Saharan Sand. Bring your best warm neutrals and your best conversation.

Registration closes September 26 and space is limited. Register now through the link in bio.

09/10/2026

Some rooms remind you just how much there is to celebrate.

The CASE Awards Gala returns October 3 in Atlanta for an evening dedicated to honoring the designers, leaders, and creative voices shaping our industry.

And right now, there are two ways to be part of it.

𝐍𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬 𝐜𝐥𝐨𝐬𝐞 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟏.

If there is a designer whose work, leadership, or impact deserves to be recognized, this is your moment to put their name forward.

And if you simply want to join us for the celebration, 𝐆𝐚𝐥𝐚-𝐨𝐧𝐥𝐲 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞. You do not have to attend the full Case Conference to be in the room.

Come dressed for the occasion.
Come celebrate the people moving this industry forward.
Come be part of a room where excellence is seen and honored.

𝐍𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐝𝐞𝐬𝐞𝐫𝐯𝐢𝐧𝐠 𝐨𝐫 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐆𝐚𝐥𝐚-𝐨𝐧𝐥𝐲 𝐭𝐢𝐜𝐤𝐞𝐭 𝐚𝐭 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐨𝐮𝐫 𝐛𝐢𝐨.

We’ll see you at The CASE Awards Gala.

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70 Centennial Olympic Park Drive NW
Atlanta, GA
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