Seaborn AS

30/10/2026

𝐁𝐮𝐬𝐲 𝐝𝐚𝐲𝐬. 𝐆𝐫𝐞𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬!

China Fisheries & Seafood Expo is always busy, and this year was no exception. Lots of good conversations with customers, partners and others from across the seafood industry.

China is an important and still developing market for salmon. Norwegian salmon has a strong and well-established position, while the category as a whole continues to offer significant room for growth.

We also had a pretty tangible example of connecting producers and markets this week, with Icelandic salmon shipped directly from Iceland to China on Air China’s first direct flight.

That connection is very much what Seaborn is about: staying close to our producers, close to our customers and close to the markets we serve.

Thanks to everyone we met in Qingdao. See you next time 👋

23/10/2026

𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝘁𝗲𝗮𝗺 𝗼𝗳 𝗦𝗲𝗮𝗯𝗼𝗿𝗻𝗲𝗿𝘀 𝗶𝘀 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗤𝗶𝗻𝗴𝗱𝗮𝗼!
Next week, Joy, Maria, Øystein, Jilein as well as Asmund and Dorthe will be at China Fisheries & Seafood Expo, ready for three busy days of seafood, meetings and good conversations.

We look forward to catching up with customers and partners, meeting new faces and spending time in a market that is very important to Seaborn.

𝗙𝗶𝗻𝗱 𝗦𝗲𝗮𝗯𝗼𝗿𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗼𝗿𝘄𝗲𝗴𝗶𝗮𝗻 𝗣𝗮𝘃𝗶𝗹𝗶𝗼𝗻
📍 Hall 8 | Booth B8-0610
📅 28–30 October | Qingdao

Come by and meet the Seaborners!

14/10/2026

𝐒𝐈𝐀𝐋 𝐏𝐚𝐫𝐢𝐬 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐧𝐞𝐫.

In a few days, Erik Kaarbø, Sales Manager VAP, and Mohamed El Asrihi, Sales Manager Southern Europe, will be representing 𝗦𝗲𝗮𝗯𝗼𝗿𝗻 at 𝗦𝗜𝗔𝗟 𝗶𝗻 𝗣𝗮𝗿𝗶𝘀. They are ready to reconnect with long-standing customers, meeting industry friends, and starting new conversations with partners from around the world.

Whether you want to discuss salmon, trout, market trends or future opportunities, they would be delighted to meet you at 𝗦𝘁𝗮𝗻𝗱 𝟱𝗔𝗝𝟭𝟭𝟱.

See you in Paris!

🌊🐟🇳🇴

02/10/2026

Close cooperation between our logistics team and trusted partners is essential to what we do. The moment a Seaborn fish is packed and the lid is closed, the race to market begins.

Narrow roads, ferries crossing the fjords, steep mountain passes challenged by snow and storms, and countless other obstacles stand between our fish and the markets around the world. In the world of logistics, anything can happen, at any time. When challenges occur, there is no quickfix, but it still must be quickly fixed.

Bama Logistikk is one of the companies equipped to handle exactly that. Reliable, consistent, proactive, and quick to adapt, they provide precisely what Seaborn needs to ensure our fish reaches its destination as quickly and safely as possible. Bama is a partner that takes both us as a customer and the roads they operate on with the utmost seriousness.

We are proud to have them as one of our outstanding logistics partners as we are proud to be partnering with Inka As.

Read the article about the collaboration between Seaborn and Bama, as well as our longstanding partner Inka As.

Seaborn håndterer enorme mengder laks og ørret årlig. For å rekke kritiske flyavganger, er de avhengige av en logistikkpartner som aldri svikter.

10/09/2026

🐟Seaborn AS has successfully achieved re-certification to the BRCGS Agents & Brokers Standard with an AA grade!🤩

As the only seafood exporter in Norway holding this certification, we are proud that our commitment to food safety, product security, HACCP-based risk management, supplier assurance, and continuous improvement has once again been independently verified.
The BRCGS Agents & Brokers certification confirms that robust systems and controls are in place to ensure product safety, integrity, traceability, supplier management, and compliance throughout the supply chain.
This achievement reflects the dedication and professionalism of our entire organization and our commitment to delivering safe, high-quality seafood products to customers around the world.

A sincere thank you to everyone involved in maintaining and improving our systems every day. We would also like to thank Kiwa for the audit process and Mohannad Hejaze for a professional and constructive audit.

26/08/2026

ありがとうございました！ 𝙃𝙚𝙧𝙚'𝙨 𝙩𝙤 𝙖 𝙜𝙧𝙚𝙖𝙩 𝙬𝙚𝙚𝙠 𝙞𝙣 𝙅𝙖𝙥𝙖𝙣, wearing matching neck-ties 😃 🐟

It was a real pleasure catching up with customers, partners and friends, and spending time in one of the world's most interesting seafood markets.

One of the highlights was, of course, reconnecting with our customers, but also having industry colleagues from Salmon Group and several of our owners and Chairman join us at the exhibition. Our customers genuinely appreciated the opportunity to meet the people behind Seaborn and the seafood we represent.

A big thank you to the Seafood from Norway 日本 for putting together a strong programme of meetings, activities and industry events throughout the week. The seminar at the Norwegian Embassy with Team Norway also provided valuable market insights and business perspectives that were highly appreciated by the attending industry members. Lots of learnings to be made in this exciting market.

Finally, to everyone who stopped by the stand, got some «sakana» jokes (Sabarashii) 😄 shared a coffee, a meal, a conversation or a new idea: thank you very much!! またお会いしましょう！See you again soon.

14/08/2026

𝙔𝙚𝙨, 𝙬𝙚 𝙠𝙣𝙤𝙬. 𝘼𝙣𝙤𝙩𝙝𝙚𝙧 𝙩𝙝𝙧𝙤𝙬𝙗𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮. 𝘼𝙣𝙤𝙩𝙝𝙚𝙧 𝙩𝙧𝙞𝙥 𝙞𝙣𝙩𝙤 𝙩𝙝𝙚 𝙖𝙧𝙘𝙝𝙞𝙫𝙚𝙨. 📸

This time we found some shots from trade shows through the years. Some things have changed. The stands are bigger. The graphics are better. The hairstyles have developed😄 But the important stuff? That's still very much the same.

And here's the interesting part - many of the faces in these photos are still with us today. Like our CEO Frank Yri, CSMO Maria Guadalupe Elias Barroso and Team Manager Lisbet Alme that were already representing Seaborn back then. Twenty-five years later, they're still in the photos. Alongside Seaborners old and new from across the value chain. Building relationships and shaping the next chapter of Seaborn.

So here's one more trip down memory lane. (Unfortunatelly, we can't promise it's the last one)

11/08/2026

皆さん、こんにちは！🐟🇯🇵 🇳🇴
𝙉𝙚𝙭𝙩 𝙬𝙚𝙚𝙠, 𝙎𝙚𝙖𝙗𝙤𝙧𝙣 𝙧𝙚𝙩𝙪𝙧𝙣𝙨 𝙩𝙤 𝙏𝙤𝙠𝙮𝙤 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙅𝙖𝙥𝙖𝙣 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙎𝙚𝙖𝙛𝙤𝙤𝙙 & 𝙏𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙀𝙭𝙥𝙤 2026

From 19-21 August, you'll find us at Booth Q-26, East Hall 2, Tokyo Big Sight, where we're looking forward to reconnecting with customers, partners and friends from across the Japanese seafood industry.

Japan has always held a special place in Seaborn's 25-year history. For a quarter of a century, we have worked closely with our Japanese customers and partners, building relationships that have helped shape who we are today.

We'll bring an updated portfolio of seafood, fresh market insights and plenty of energy. We'll also bring years of Japan experience. We just can't promise our Japanese is as good as it used to be 😀

A special thanks to Seafood from Norway 日本 for bringing the Norwegian industry together and making this event possible. Please stop by Booth Q-26 for a chat. We'd love to see you.

ありがとうございます。 また東京で会いましょう！
𝘈𝘳𝘪𝙜𝘢𝘵𝘰𝘶 𝙜𝘰𝘻𝘢𝘪𝘮𝘢𝘴𝘶. 𝘔𝘢𝘵𝘢 𝘛𝘰𝘬𝘺𝘰 𝘥𝘦 𝘢𝘪𝘮𝘢𝘴𝘩𝘰𝘶!

24/07/2026

As BBQ season rolls on, we’re reminded that great salmon and trout can fit almost any occasion.

Whether it’s served on a beautifully plated restaurant dish or straight from the BBQ on a warm summer evening, great products that fits any moment.

Summer is all about good food, good company and those evenings you wish would last a little longer. 🔥☀️ If we at Seaborn had a favourite movie quote, it would probably be:

«Nobody puts salmon in the corner.» 😉

Wishing everyone a summer filled with BBQs, great meals and a few blockbuster moments of your own. ☀️🐟🔥🍿

07/07/2026

Last week, we joined Team Rynkeby Vestland at Haukeland Hospital as they prepared for their journey to Paris!

Today, they are already on the road, cycling through Europe alongside thousands of riders, volunteers and supporters united by one common purpose: helping children with critical illnesses and their families.

What began as a small cycling initiative has grown into a European movement that has raised significant funds for children with critical illnesses, including more than NOK 100 million for childhood cancer initiatives in Norway.

We are proud to be a small part of this through our sponsorship of Team Rynkeby. Because this is about more than reaching Paris. It’s about creating hope form those who need it most.

Good luck to everyone riding, volunteering and supporting along the way. Every kilometre matters. 💛