TrendWatching

16/09/2026

15/09/2026

“PLAYABLE PITCH” places a branded or IP-related action inside the mechanic of the experience.

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14/09/2026

Singapore Girl matches travel beauty products to 30 climate conditions. Nextdoor uses generative AI to summarize verified neighbour reviews and rank local businesses. Vintavia builds real-time itineraries around a traveller’s location, available time and budget.

GROUND TRUTH makes the basis of each recommendation easier to understand.

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11/09/2026

Beautyspace, e.l.f. Cosmetics, Bubble and Floral Street are changing product formats to give shoppers more control over how they build their routines.

“STACKABLE BEAUTY” uses size, packaging and delivery to support sampling, consolidation and layering.

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10/09/2026

Hissy, Durvag and UGREEN are building cooling directly into portable products.

Hissy uses a replaceable CO₂ cartridge to produce -30°C airflow inside a jacket. Durvag’s battery-powered keg chills and pours drinks without an electrical outlet. UGREEN added a visible liquid-cooling loop to its Qi2 power bank to manage heat during fast charging.

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09/09/2026

Fan retail is becoming more specific.

Foot Locker and Nike opened a Crenshaw store co-designed with community leaders. Foudys created a dedicated retail store for women’s football in Manchester. Adidas launched football-club merchandise for pets.

Distinct fan communities are coming up with their own products, spaces and experiences.

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08/09/2026

Child-focused experiences are expanding their value for adults.

KidZania India is piloting adult-only role-play days. New York City gave nearly 300 children free overnight care while their parents had time to themselves. Urban Conga designed a playground in Brazil for children, adults and older residents to use together.

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07/09/2026

Three collaborations bring distinct forms of expertise into one product.

Norda and Black Diamond created a footwear and outdoor-gear collection. Gohar World worked with ASICS on its first sneaker. Maison Alcée and MB&F made a mechanical clock kit that buyers assemble themselves.

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07/09/2026

⚡ NEW: our AI Signals WhatsApp group

As we prepare for the launch of Serious Shift, a TrendWatching initiative to bring busy people like you the biggest AI shifts shaping society, consumers and organizations, we’ve started sharing one essential AI signal every day on WhatsApp. Do join us!

04/09/2026

One face doesn’t fit all smart glasses anymore.

Meta: 26 style variations with EssilorLuxottica, prescription included. Snap: transparent waveguide displays for directions and translations, no phone required. RayNeo: one pair disappears into daily life, another turns into a personal cinema.

Smart glasses are developing around different faces, needs and use cases.

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