TrendWatching

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TrendWatching One of the world's leading consumer trend firms. We guide businesses with meaningful opportunities.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 300+ spotters in more than 80 countries.

Who else is coming on the trip?Age restrictions, shared interests and matchmaking each shape the experience differently....
02/11/2026

Who else is coming on the trip?

Age restrictions, shared interests and matchmaking each shape the experience differently.

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Pet services are addressing genetic information, owner liability and coordination with professional caregivers.PET PERIM...
30/10/2026

Pet services are addressing genetic information, owner liability and coordination with professional caregivers.

PET PERIMETER: Brands are considering the information, financial risks and shared responsibilities involved in looking after an animal.

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Built-in product features can reduce everyday carrying, fitting and cleaning tasks.SOLVED AT SOURCE: Brands are addressi...
29/10/2026

Built-in product features can reduce everyday carrying, fitting and cleaning tasks.

SOLVED AT SOURCE: Brands are addressing practical frustrations through the product’s construction, reducing the work left for users.

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Public services are reaching people through places and networks they already use.See What’s Next. Act On It First.Click ...
28/10/2026

Public services are reaching people through places and networks they already use.

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Self-service is expanding into product customisation, demonstrations and stock management.See What’s Next. Act On It Fir...
27/10/2026

Self-service is expanding into product customisation, demonstrations and stock management.

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Health campaigns and wellness services are using familiar language and cultural references to reach specific audiences.S...
26/10/2026

Health campaigns and wellness services are using familiar language and cultural references to reach specific audiences.

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Wellness venues and devices are drawing on storytelling, furniture design and art to shape their surroundings.The shared...
22/10/2026

Wellness venues and devices are drawing on storytelling, furniture design and art to shape their surroundings.

The shared approach makes design part of the wellness experience, whether by staging a sequence, fitting equipment into the home or bringing art into a training space.

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Brands are building campaigns around cultural debates and customer frustrations.The shared approach gives each campaign ...
21/10/2026

Brands are building campaigns around cultural debates and customer frustrations.

The shared approach gives each campaign a recognisable starting point, then responds with humour, a product offer or practical support.

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Brands are turning familiar products and experiences into limited-edition merchandise and prizes.These objects connect p...
20/10/2026

Brands are turning familiar products and experiences into limited-edition merchandise and prizes.

These objects connect promotions with restaurant enthusiasm, team loyalty and pet care, giving customers another way to engage with the brand.

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Charity campaigns are connecting participation with digital possessions, everyday purchases and pet adoption profiles.Se...
19/10/2026

Charity campaigns are connecting participation with digital possessions, everyday purchases and pet adoption profiles.

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