09/09/2026
What does it really take to move AI from ambition to reality? 💭
At Barcelona, AI in Action is one of six core thought leadership themes shaping the conversations that matter most across business, technology and society.
This theme gets into the operational reality of AI deployment – from integration and implementation to the failures, fixes and breakthroughs that come with moving from proof of concept to production at scale.
Expect case studies, field reports and candid conversations with the people building and running AI systems every day ✅
Explore our 2027 themes 👉 https://gsma.at/1nc
Theme Sponsor: Honor