Spielwarenmesse

02/09/2026

September is full of exciting events for toy professionals! 🌟

The month starts with the World of Childhood EXPO 2026, followed by Kind + Jugend 2026 and KinderExpo Uzbekistan 2026 - each bringing fresh industry highlights.

Indonesia Toy Forum 2026 and the symposium “Spielsachen Fair Machen”, focusing on fair sourcing, ethical production, and transparent supply chains, will close out September with fresh retail and lifestyle ideas to carry into October. 🍂

Which of these events are you most excited about?

28/08/2026

A new generation of children is emerging – not as consumers, but as creators. Growing up with digital tools, creator platforms and AI, kids increasingly want to customise, invent and share their own ideas.
Toy designer Suhasini Paul argues that the toy industry’s next big opportunity lies in helping children build rather than consume, and experiment rather than follow instructions.
Full story in our Spirit of Play Magazine – link in bio.

26/08/2026

Did you dream of being a superhero, actress or pilot when you were a child? So did our ToyTrend Committee! Luckily, all of them found their way into the toy industry – and now they’re on the lookout for the ToyTrends of tomorrow.
Our 12-member team of international experts, trend scouts, market researchers and journalists is on a mission to spot what’s next in play.
🌍 Save the date: On October 5 we’ll reveal the ToyTrends 2027!

14/08/2026

Small spheres hold big stories. ✨🔵

From 19th century Lauscha glassmakers to modern production hubs in Mexico, marbles bring together childhood play, collector passion and centuries old craftsmanship. These analogue toys remain surprisingly alive, sustainable and competitive, from schoolyards to world championships.

Read the full article in Spirit of Play 🔗📰

Tell us your favourite marble or memory below! 👇

Glass marbles bring together childhood play, collector passion and craftsmanship. This analogue toy remains sustainable and alive in the digital age.

05/08/2026

Sustainability isn't a trend, it's a product promise! 🌿

Desiree van Doremalen from .eu explains how recycled plastics, bamboo and natural materials shape their soft-toy collections and the BamBam gift range.

On the Spielwarenmesse show floor these choices are visible across categories. A reminder that the fair is the place to be for spotting trends, new ideas and industry momentum.

Products, from cuddly toys to polystone keepsakes and plaster handprints, illustrate the scale and variety you can discover at Spielwarenmesse, while the real story is durable, circular design that reduces waste.

🎥 Watch the full interview on YouTube via the link in bio!

03/08/2026

August is packed with exciting toy industry events! 🌟

The month starts with the 10th ITRA World Conference and International Youth Day 2026, followed by Gamescom and the Tokyo Toy Show with new industry highlights. Trendz show up closes August with fresh retail and lifestyle ideas.

Which of these events are you most excited about?

03/08/2026

Für Selina heißt es „Time to say goodbye“. Richtig gelesen: In dieser Folge verabschieden wir unsere Moderatorin.

Selina blickt zurück und erzählt, was ihre Arbeit als Digital Marketing Managerin bei der Spielwarenmesse wirklich ausgemacht hat. Gemeinsam mit unserer Kollegin Katrin lassen wir außerdem die BRANDmania Revue passieren: Welche Highlights bleiben, welche Ideen haben begeistert und was bedeutet das Event für die Branche?

Das und alles was die Branche bewegt gibt es in unserer letzten Folge vor der Sommerpause.

Hör jetzt rein in Selinas Abschiedsgeschichte und die BRANDmania Highlights:
https://open.spotify.com/episode/1Nb5HAKDup1mH0PWYDrk25?si=N6ZxAjqRRC-Iq3jjaTaYQA

29/07/2026

🧸 Who are the "forgotten" people of the toy world?

Many older adults love games for nostalgia, brain training and social connection.

What brands can do:
• accessible design (bigger type, simple rules)
• create play experiences & events
• use storytelling + nostalgia
• offer durable, collectible products

👉Read the full article: https://www.spielwarenmesse.de/en/mag/kidults/the-forgotten-consumer/

21/07/2026

India is one of the world's fastest-growing toy markets, creating exciting opportunities for sourcing, manufacturing, partnerships and business expansion.

To experience this market firsthand, join our International Delegation.

Taking place alongside Kids India 2027 from 4–6 March 2027 in Mumbai, the delegation offers a carefully designed programme that provides valuable market insights and facilitates meaningful business connections. The programme includes market briefings, B2B matchmaking, factory visits, retail tours and access to Kids India 2027 - bringing together the right people and the right opportunities in one visit.

Expand your network. Discover new opportunities. Experience the future of the toy industry in India.

Learn more and register: https://kidsindia.co.in/international-delegation/

21/07/2026

Sun, sea and… smart planning! ☀️

Spielwarenmesse 2027 takes place from 2 to 6 February and will be here before you know it. Book your stay and travel now to get better locations, better prices and zero stress.

Find everything to plan your stay at https://www.spielwarenmesse.de/en/plan-your-stay/