Spielwarenmesse

Spielwarenmesse The world’s leading fair for toys, hobbies and leisure articles presents more than a million products every year, including 120,000 new products.

Spielwarenmesse - The world’s leading trade fair - From Tuesday, 2nd of February to Saturday, 6th of February 2027 in Nürnberg - where business contacts are made, the year’s trends are born and the latest information is exchanged. This central communication and ordering platform is where trends and success stories are created. Since 1950 Spielwarenmesse eG has been a key player in the toy industry

. With our industry events, we bring together thousands of buyers, traders, manufacturers, brands and media representatives and shape the world of children's play.

June is packed with exciting toy industry events! 🌟Highlights include:🌟 Astra Marketplace & Academy : Spielwarenmesse wi...
01/06/2026

June is packed with exciting toy industry events! 🌟

Highlights include:
🌟 Astra Marketplace & Academy : Spielwarenmesse will be represented with Verena Urbschat delivering a talk on global retail inspiration.

🌟The International Day of Play, where Nürnberg transforms into ToyCity once again!

🌟 BRANDmania: The B2B event for licensing, partnerships, and collaborations in Essen.

Which event are you most looking forward to? Let us know!

This year, Spielwarenmesse will be represented at the Astra Marketplace & Academy in Milwaukee, the premier event for th...
26/05/2026

This year, Spielwarenmesse will be represented at the Astra Marketplace & Academy in Milwaukee, the premier event for the specialty toy industry.

As part of the educational sessions, our very own Verena Urbschat will deliver a talk on “Retail Around the World: Inspiration from Bold Ideas & Creative Concepts” on June 5th.
Together with our partner Astra, we’re excited to connect with independent retailers, manufacturers, and sales reps, sharing insights and exploring creative opportunities for growth.

Verena and Karen Vogelsang will be on-site and look forward to exchanging ideas and inspirations!

P.S. Thank you again for the Gift for our 75th Anniversary, Sue Warfield!

This year, the Spirit of Play Foundation achieved incredible milestones thanks to the generosity of exhibitors. Three 20...
22/05/2026

This year, the Spirit of Play Foundation achieved incredible milestones thanks to the generosity of exhibitors.
Three 20-foot containers filled with toys were donated to the Kinderhaus Nürnberg and the Kinderlachen association in Dortmund, benefiting numerous social organizations in Germany and Austria.

📍 Christian Ulrich, Speaker of the Executive Board, personally handed over part of the donations at the Familienzentrum Neulichtenhof in Nürnberg. The toys bring joy and foster creativity, learning, and togetherness for families and children.

🤝 The Kinderlachen association ensured the delivery of donations to organizations like Kindeswohl-Berlin and Kindertafel Tirol, with logistics supported by Kühne + Nagel and over 30 students from DHBW Ravensburg.

🌍 Since its founding in 2024, the Spirit of Play Foundation has reached over 6,000 children in the DACH region, India, and Brazil, promoting creativity, social skills, and personal development.

Thank you to all exhibitors and partners for making this possible!

The BRANDmania Matchmaking Tool is now live! 🤝 Get ready to connect with the right people at BRANDmania - B2B Networking...
20/05/2026

The BRANDmania Matchmaking Tool is now live! 🤝

Get ready to connect with the right people at BRANDmania - B2B Networking Event 2026.

The matchmaking tool is designed to help you find potential partners, schedule meetings, and make the most of your time at the event.

Access the tool now via the ticket shop and start building valuable connections ahead of June 24–25 in Essen. Let’s make networking easy and effective: https://brandmania.events/en/participate/tickets/

Did you know, that you can always revisit the Toy Business Forum?Year round - Anytime, Anywhere!Spielwarenmesse might be...
13/05/2026

Did you know, that you can always revisit the Toy Business Forum?
Year round - Anytime, Anywhere!

Spielwarenmesse might be over, but the knowledge and inspiration from the Toy Business Forum are always within reach.

Whether you missed a session, want to dive deeper into a topic, or simply need a refresh, all presentations are available on Spielwarenmesse Digital.
From industry trends and licensing insights to expert discussions on sustainability and innovation, you can rewatch every talk and keep the ideas flowing.

Log in now and explore the full program at your own pace: https://digital.spielwarenmesse.de/program/toybusinessforum?day=2026-01-27

Focus on India! 🚀 Looking to start or expand your toy business in India? Don’t miss our free webinar on 20 May at 10:00 ...
07/05/2026

Focus on India! 🚀

Looking to start or expand your toy business in India?
Don’t miss our free webinar on 20 May at 10:00 am (CEST):
Indian Toy Market: Opportunities, Insights and the Evolving Trade Landscape

Our experts share insights on market opportunities, regulatory frameworks and the EU–India FTA.

Register now & join us: attendee.gotowebinar.com/register/4980540738449102171

From Milan to Las Vegas and London, May brings incredible opportunities for the toy and licensing industries!Highlights ...
01/05/2026

From Milan to Las Vegas and London, May brings incredible opportunities for the toy and licensing industries!

Highlights include the Toys & Baby Milano, the Licensing Expo in Las Vegas, and the Play Festival del Gioco in Italy.
Fans of pop culture and games won’t want to miss the MCM Comic Con London and the UK Games Expo, showcasing the latest in gaming and entertainment.

Which event are you most excited about this month? Let us know!

Exhibitor registration for Spielwarenmesse 2027 is already open!Secure your spot now and increase your chances of gettin...
28/04/2026

Exhibitor registration for Spielwarenmesse 2027 is already open!

Secure your spot now and increase your chances of getting your preferred stand location.
Early registration is key to ensuring you’re exactly where you want to be –whether it’s your usual space or a new prime position.

Don’t wait!
Register now and be part of Spielwarenmesse 2027:
https://www.spielwarenmesse.de/en/exhibit/application/

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Nuremberg
90471

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