IWA OutdoorClassics

03/06/2026

Voices of IWA 2026 🔥
Long-term presence and strong partnerships play a key role at IWA.

👉 Salih Safi, Import Manager at :
“We have been exhibiting here for 14 years and are very happy to be back, meeting our dealers and customers. The atmosphere at the fair is excellent. IWA is extremely important for our business. Our customers expect to see us here – it truly is the B2B hub of the civilian fi****ms world.”
Thank you for your statement!

01/06/2026

Blink and you miss it. 🔥
Pressure builds. Focus sharpens.
Lynx Brutality.

28/05/2026

New kids on the block 🔥

Breaking into the industry isn’t easy – but IWA makes it faster. As a real growth accelerator for newcomers, IWA helps young brands gain visibility, connections and market access.
From .official and to MFT Suppressors, .de, .loewe and – newcomers are turning innovation into impact at IWA.

👉 Discover the full story on our website.

28/05/2026

26/05/2026

Innovation in shooting doesn’t stop at gear.
It’s also about what you wear.

From heated clothing by to functional outdoor apparel from , robust footwear by and high-performance socks from – modern shooting apparel is all about comfort, thermal regulation and performance.

Curious how clothing innovation is changing the shooting world?
👉 Read the full article on our website.

21/05/2026

Voices of IWA 2026 🔥
Over the next few weeks, we’ll be sharing exclusive insights directly from our exhibitors.
Discover their perspectives on IWA and learn what makes the exhibition so special for the industry.

👉 We start with Jason Wright, Vice President Marketing at :
“I think the show is fantastic – it radiates a tremendous amount of energy. Our industry has a strong appetite for innovation and new products. When you walk through IWA, you immediately see how much innovation is happening across the sector. Europe shows great demand for our brand, so we are very pleased to expand our presence here and reach customers who are interested in SIG Sauer.”

Thank you for your statement!

19/05/2026

Different countries. One industry.
IWA is MADE FOR TRADE.

Exhibitors from around the world – united at  🔥
 
© NürnbergMesse GmbH / Mediengruppe Nürnberg

14/05/2026

How’s business?

At , the global hunting & shooting industry delivered some clear answers.

🔹 SIG Sauer returned strong, creating buzz with the P211, the P365 Rose and a clear focus on Europe – plus a growing optics portfolio.
🔹 Norica showed how airguns remain a key entry point, with fewer models, higher demand and a strong focus on quality.
🔹 Meopta hit reset in sport optics, preparing new product lines across price levels – all backed by in-house R&D and QC.
🔹 Krieghoff proved that even prestige brands must invest in people, craftsmanship and long-term partnerships.
🔹 Fausti Arms combined Italian tradition with modern technology, including new models for female shooters.

Different strategies – one shared goal: shaping the future of the industry.
👉 Read the full article on our website.

© David Guest

12/05/2026

Dark Emergency 🔥
�Many players – one exciting experience.
IWA on site, close to the action and the community.


�© NürnbergMesse GmbH / Mediengruppe Nürnberg

08/05/2026

Hitting you with some Dark Emergency highlights to get your day going 🔥