The Squad Creative Events

11/09/2026

Because it is 🫶

❤️

11/09/2026

Safari chic 🐆

11/09/2026

Our happy place 🔥

Big Room, Big Ideas and an even Bigger Impact. ⚡️☁️

The Ideas in motion and creativity on full display. ✨🤩

AWS Johannesburg Summit 2026 at Gallagher Convention Centre, brought to life with our clients, Playground & The Squad Creative Events. 🔥

10/09/2026

“Stay low, keep firing.” 🔥

Our Kefiloe uses her sensitive EQ to encourage those around her to grow ♥️

Kef is casual, sharp and sorted - but don’t come between her and her everyday essentials ☕️ 💦

09/09/2026

Know who you are! You are you! Make a memory!

09/09/2026

Friends, Saffers, countrymen…

If you’ve worked with us, please give us a review.

Happy to reciprocate if you point us to your review space 🚀

08/09/2026

Nine months of planning. Six days onsite. Thousands of moving parts. One extraordinary Summit, built together.

Go behind the scenes of AWS Summit Johannesburg 2026 at Gallagher Convention Centre with theSQUAD Creative and the incredible people who brought this large-scale live experience to life.

Across vast halls, multiple stages, technical installations, entertainment experiences and constantly evolving production schedules, every detail depended on people working together. Producers, technical teams, suppliers, creatives, artists, crew and client partners each played their part in turning months of strategy and planning into a live experience.

This highlights reel captures the scale, energy and humanity behind the production: the pressure of long days, the rhythm of the War Room, the daily status meetings, the problems solved, the laughter shared and the moments when an ambitious plan began to feel like magic.

The War Room became the operational and emotional heartbeat of the Summit. It was where our crew gathered, information moved, priorities became clear and people were recognised for the difference they made. When the hours grew long and the pressure rose, camaraderie, care and a healthy dose of theSQUAD craziness kept everyone moving.

As Creuzaan Manuel, Senior Event Programme Manager at Amazon Web Services, shares in the film, theSQUAD’s technical capabilities begin with strategy and extend to thinking on a global scale.

That strategic thinking lives in the detail. It is present in every conversation, every decision and every person who understands how their role connects with somebody else’s next move.

Tarryn Bentley-Gross, Executive Creative Director at theSQUAD, captures the spirit of the production in her message to the crew:

“Every single one of you shone… this is the magic that we actually create together.”

AWS Summit Johannesburg 2026 was built through skill, stamina, trust, kindness and collective effort. This film belongs to every person who showed up, stayed late, solved challenges, supported the team and helped create the experience.

Thank you to AWS, our clients, crew, suppliers, collaborators and partners for building the magic with us.