The Ascots

The Ascots The Ascots debuts at the Hollywoodbets Durban July - a premium, boutique event blending global music, luxury hospitality, and curated culinary experiences.

Featuring international headline acts & South Africa’s most celebrated talent.

13/08/2026

The moment Cassper stepped on stage, The Ascots hit a different gear 🔥

South African excellence, live and unfiltered. This is the standard.

Happy Women’s Month from the Ascots Family ✨This month, we celebrate more than a day. We celebrate the women shaping cul...
11/08/2026

Happy Women’s Month from the Ascots Family ✨

This month, we celebrate more than a day. We celebrate the women shaping culture, leading rooms, building legacies and redefining what it means to show up fully as yourself.

To the women who inspire us daily - we see you, we honour you and we celebrate you not just this past weekend, but all month long.

Continue to shine. Continue to lead. Continue taking up space 🌷

05/08/2026

Shekhinah delivered a performance worthy of the moment. ✨

From the first note to the final applause, she brought effortless elegance, undeniable star power and a soundtrack that perfectly matched the energy of The Ascots.

A standout performance on a day where music, fashion and culture came together !

DurbanJuly

03/08/2026

There are performances, and then there are moments - the kind that shift the energy of the entire room. Elaine gave us the latter 💫

This is exactly the kind of artistry we build the Ascots for: Raw talent meeting an audience that truly shows up for it 🥂

22/07/2026

Style was the language spoken all through The Ascots. Every corner held a new silhouette, a new statement, a new reason to look twice. From the tailoring to the boldness in every stride, nothing went unnoticed — the layering, the color choices, the way confidence was worn as effortlessly as the outfits themselves.

This is what happens when fashion meets purpose: it becomes art in motion. To everyone who turned up and turned it out, thank you for reminding us why this space matters. Your style was seen, and it was appreciated ✨🥂

10/07/2026

Great experiences are never built alone.
To every brand that stood alongside us, thank you for bringing your excellence, your trust and your commitment to every guest experience.

Together, we didn’t just host an event. We created a destination and an experience unlike anything The Durban July’s ever seen before.

Until next time.

How do you explain the feeling of The Ascots to someone who wasn’t there? Simply put.. You don’t.Some moments aren’t mad...
08/07/2026

How do you explain the feeling of The Ascots to someone who wasn’t there? Simply put.. You don’t.

Some moments aren’t made to be watched. They’re made to be felt. The music, the energy, the people, the moments between the moments... and that’s what made this one so special.
A day we’ll be talking about for a long, long time.

Together with Handy Andy, we helped redefine what premium guest care looks like.A massive thank you to Handy Andy for pa...
07/07/2026

Together with Handy Andy, we helped redefine what premium guest care looks like.

A massive thank you to Handy Andy for partnering with The Ascots and bringing genuine care to every guest experience.
From beautifully presented refresh stations stocked with everyday essentials, to phone and eyewear cleaning, shoe care, stain removal and thoughtfully curated amenities throughout our premium ablution facilities - every touchpoint reflected a shared commitment to excellence.

It’s partners like these that help transform an event into a premium experience. Thank you for believing in our vision and for helping us raise the standard in such a considered and meaningful way.

A special thank you to South Side Hard SodaThe incredible Team at Southside brought undeniable energy to The Ascots with...
07/07/2026

A special thank you to South Side Hard Soda
The incredible Team at Southside brought undeniable energy to The Ascots with an activation that became part of the day itself.
From the beautifully designed photo moments to an ice-cold serve in hand, every detail added to an experience our guests won’t soon forget.

We’re proud to have shared the weekend with partners who believe in creating moments worth remembering. And here’s to many more.

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