We Are Africa

We Are Africa We Are Africa brings together a curated selection of travel brands and world-class buyers to tell the 2000 languages. 54 countries. 1 continent. We Are Africa.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories. Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands and world-class buyers united by the determination to tell their individual stories of Africa. Together, ou

r tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity. Because we are Not One Story.

Where North America’s top luxury travel designers gather to deepen their Africa expertise 🌍Before the We Are Africa, Nor...
04/06/2026

Where North America’s top luxury travel designers gather to deepen their Africa expertise 🌍

Before the We Are Africa, North America meetings begin, the tribe gathers for Africa Training Day, an immersive onboarding session that sets the tone for the week ahead at Sundance Mountain Resort 🏞️

This is where leading African travel brands share their stories, key insights and a wealth of insider knowledge which in turn helps buyers confidently craft extraordinary African journeys for their clients.
Sundance is our classroom and Africa, our greatest teacher.

If you’re looking to:

✈️ Understand the complex logistics required to craft exceptional itineraries
🦒 Learn more about regional attractions i.e. wildlife, culture, and activities
🌦️ Know how seasonal travel impacts client expectation and the overall experience
🧭 Uncover emerging destinations
🧡 Discover transformative experiences
🌍 Broaden your knowledge on South Africa, Tanzania, Kenya, Zanzibar, Botswana, Seychelles, Kenya, Zambia, Zimbabwe and more…

More than a training day, it’s where connections are sparked, perspectives are broadened, and Africa product portfolios begin to evolve.

This is a rare opportunity to gain direct access to the trailblazers shaping the future of travel across the continent 🔥

Join We Are Africa, North America from 5 to 9 October 2026 💙

Explore Africa with us www.weareafricatravel.com/pdf/WAANA2026_Brochure_Buyers.pdf

Tribe, the countdown begins... 🔥After a week of unforgettable encounters and a community that showed exactly why Africa ...
28/05/2026

Tribe, the countdown begins... 🔥

After a week of unforgettable encounters and a community that showed exactly why Africa means business, we’re ready to do it all again.

We Are Africa show week officially returns to Cape Town from 3 to 7 May 2027 🧡
•We Are Africa 4 to 7 May 2027
•We Are Africa Local runs 3 to 4 May 2027

Expect the connections that move the industry forward, the energy that only you can create and a new chapter shaped by those who choose to stay Wild With Purpose.

✨ What to expect at We Are Africa 2027:
• Pre-scheduled appointments
• On-site Networking lunches
• Unforgettable tribe events
• Daily excursions with Sunrise Adventures and so much more…

The continent’s most passionate high-end travel community is gathering once again. 🌍 Are you in?

🌍 Following an incredible edition in 2026, We Are Africa Local returns on 3 and 4 May 2027.Taking over Cape Town’s DHL S...
27/05/2026

🌍 Following an incredible edition in 2026, We Are Africa Local returns on 3 and 4 May 2027.

Taking over Cape Town’s DHL Stadium once again, the 1.5-day experience will bring Africa’s travel trade together for high-impact meetings, meaningful networking and the kind of encounters that move the industry forward 🧡

✨ What to expect at We Are Africa Local 2027:
• 1.5 days of focused connection and collaboration
• High-value appointments
• Curated networking meals
• Unforgettable social moments, including Sunrise Adventures and our iconic Pitchside celebration

This is where the local travel tribe comes together to build relationships, spark opportunity and shape the future of travel across the region 🔥

In the afterglow of We Are Africa 2026, Africa Day feels even more meaningful 🧡This year's show reminded us that Africa’...
25/05/2026

In the afterglow of We Are Africa 2026, Africa Day feels even more meaningful 🧡

This year's show reminded us that Africa’s greatest power lies in its people, its stories, its wild spaces, and the shared purpose that connects us all. From every conversation to every unforgettable moment, the tribe came together to celebrate a continent that continues to inspire the world.

Wild With Purpose was never just a theme. It was a reflection of Africa itself, bold, beautiful, resilient, and deeply connected to its future.

Today, we celebrate the spirit of this extraordinary continent and the people shaping what comes next.

Happy Africa Day 🌍 ✨

21/05/2026

Early mornings during We Are Africa show week invited the tribe to immerse themselves into the natural beauty of Cape Town, with thanks to the intrepid team from Escape + Explore 🧡

Adrenalin pumped, pulses raced, and hearts sang as delegates surfed the Atlantic ocean by kayak 🌊, plunged into invigorating ice baths, hiked above the waking cityscape, and weaved their way around the peninsula in true trailblazing style 🏎️ 🏍️✨

Where rhythm met the horizon, Sunrise Adventures reminded the tribe that Africa isn’t just seen, it’s felt 🌅🧡 – Escape +...
21/05/2026

Where rhythm met the horizon, Sunrise Adventures reminded the tribe that Africa isn’t just seen, it’s felt 🌅🧡 – Escape + Explore

15/05/2026

Meet the visionaries shaping the future of high-end African travel - our We Are Africa Award Winners 🌍✨

Chosen by an independent panel of international press judges, both the shortlist and winners represent the people and projects redefining purposeful travel across the continent. From conservation champions and community changemakers to guardians of wild spaces, each winner is leaving a meaningful mark on Africa’s future 🧡

Congratulations again to the We Are Africa Awards 2026 winners:
✨ Ignite Africa – Bluesafari Seychelles Cosmoledo Eco Camp
✨ Empower Africa – Time + Tide Africa Foundation
✨ Inspire Africa – Desert & Delta Safaris Okavango to Tsodilo Ultra-Trail
✨ Conserve Africa – Machaba Safaris Sette Cama Eco Camp
✨ Champion Africa – Charity Cheruiyot, Head Ranger andBeyond Travel andBeyond Suyian

Throwback to the epic final celebration to close out an unforgettable week ✨🪩The We Are Africa Closing Party was a vibra...
15/05/2026

Throwback to the epic final celebration to close out an unforgettable week ✨🪩

The We Are Africa Closing Party was a vibrant finale to days of meaningful connections, bold conversations and shared purpose. A fitting end to a wildly successful week with the tribe 🌍🔥

We're still enjoying the afterglow from the We Are Africa Closing Party ✨🪩What a way to close out an unforgettable week...
15/05/2026

We're still enjoying the afterglow from the We Are Africa Closing Party ✨🪩

What a way to close out an unforgettable week. The dance floor was wild, the energy electric, and the spirit of the tribe stronger than ever 🦓🔥

The final celebration felt like the perfect reflection of what We Are Africa is all about: community, creativity and a shared passion for the future of African travel 🌍

We’re still smiling. Still inspired. Still Wild With Purpose 🧡

Address

Cape Town

Website

Alerts

Be the first to know and let us send you an email when We Are Africa posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category