14/08/2026
What a ride! The Ray-Ban , commissioned by Ray-Ban (Luxottica) & Sunshine and Sausages, involved us in the entire production at De Hallen ( ), VanHaerents Art Collection ( ), and Politiken Hus ( ). The activation centered on , the iconic color of Ray-Ban, and featured an experience centered around various artists and the iconic glasses!
The result was impressive! Here are some lovely details: 150L of red paint, 3 rental trucks, 40 concrete blocks, 3,475 KM driven, ± 3,150 visitors, 150 artworks, 600L of Negroni cocktails served...
Thanks to all suppliers & crew: Goedbezig Producties, Showpony, Floris Brevet (Studio Brevet), AVL Rent Wervershoof B.V., marc tap, De Hallen Studio's, Vanhaerents Art Collection, JP/Politikens Hus, UNFOLD Print, Coverflooring, 13 Works, DIKS Autoverhuur & Autodelen B.V., HushHush (PR), Spalt PR, NusNus Agency & Netraco Group
Photo's by Jelle Draper