Wide Open Wisconsin Full Throttle Fest

06/18/2026

The outside is getting a major facelift for 2026. 🔥

Vendor Village brought to you by Backcountry Village
Dedicated food court with shelter.
New pit bike track.
Community area.
Co****le.
Photo booth.
Live music.
More beverage locations.
More food vendors.
Relocated swap area.
More outdoor vendors.
A major new event area where the “?” is.

Wide Open Wisconsin is becoming more than a show.

It’s becoming a full weekend experience.

September 25–27, 2026
West Bend, WI

This brand-new event will feature professional riders launching through the air, throwing big tricks, and putting on a show built for the crowd.

06/17/2026

🏁 PIT BIKE RACING IS TAKING OVER FRIDAY NIGHT 🏁

Friday Night Frenzy at Wide Open Wisconsin is going to be wild.

Pit Bike Racing is one of the main events Friday night, and PORT YAMAHA is also giving away a KAYO USA Pit Bike that night.

Racing. Vendors. Swap Meet (opens on Friday this year). Vendor Village. Fish Fry. Giveaway.

Friday is now a can’t-miss night.

Wide Open Wisconsin
September 25–27, 2026
West Bend, WI

06/17/2026

Mini Rod Pulls are coming to Wide Open WI 🔥

Presented by Tri-County Pullers Inc., these machines may be mini, but they bring big horsepower, dirt, noise, and action.

📍 Washington County Fair Park — West Bend, WI
📅 Saturday, September 26
🤝 Meet & Greet: 11 AM–12 PM
🏁 Pulls Start: 12 PM

Part of the Wide Open WI Weekend, three days of horsepower, dirt, and mayhem.

Bring the family, check out the machines up close, and don’t miss the pulls on Saturday.

Tag someone who needs to see this.

06/12/2026

🔥 NEW FOR 2026 🔥

Please help us welcome Maxxis Tires as a Featured Sponsor of Wide Open Wisconsin Full Throttle Fest!

From UTVs and ATVs to dirt bikes and off-road racing, MAXXIS has built a reputation for delivering performance when it matters most.

We're excited to have them join us in West Bend for three days of horsepower, dirt, and mayhem.

Be sure to stop by and see MAXXIS at the event!

📍 Washington County Fair Park – West Bend, WI
📅 September 25-27, 2026

06/11/2026

🔥 FRIDAY NIGHT FRENZY 🔥

Friday at Wide Open Wisconsin is no longer just the start of the weekend.

It’s becoming a can’t-miss night of its own.

Friday Night Frenzy includes:

🏍️ Kayo Pit Bike Giveaway
🏁 Pit Bike Racing
🛒 Swap Meet opens Friday at 4 PM
🔥 110+ powersports vendors
🏕️ Vendor Village
🐟 Fish Fry
🎵 Live Music, and an AFTER PARTY in Vendor Village

If you usually wait until Saturday…

2026 is different.

Wide Open Wisconsin
September 25–27, 2026
West Bend, WI

06/07/2026

🔥 110+ VENDORS AND COUNTING 🔥

Wide Open Wisconsin 2026 continues to grow.

From powersports manufacturers and aftermarket companies to apparel, accessories, trailers, collectibles, and more, this year's lineup is shaping up to be our biggest yet.

And we're not done.

👀

06/05/2026

🔥 SOLD OUT ON JUNE 5TH 🔥

More than 3 months before the event, both indoor vendor buildings for Wide Open Wisconsin Full Throttle Fest 2026 are officially SOLD OUT.

110+ vendors have already committed, making this our biggest vendor lineup yet.

Take a look through the building directories and see who's joining us in West Bend this September.

Outdoor vendor opportunities remain available.

📍 Washington County Fair Park
📅 September 25-27, 2026

Indoor West Bend Building Sponsors
KLIM
Castle X
PORT YAMAHA
Thunder Products Clutching
Custom Metal Solutions
Terick Solutions LLC

Indoor Ziegler Building Sponsors
Hexco Motorsports
Raveling Sports
Ride North - Kingsford, MI Location
C&A Pro Skis
Oak Shores Resort
Mountain Side Performance
Goodwin Performance Inc.
Suspension Proz
Drift Rentals
Performance

06/05/2026

🚨 BIG NEWS FOR 2026 🚨

We're excited to officially welcome Backcountry Village as a major partner of Wide Open Wisconsin 2026.

We've been working together behind the scenes on something completely new for this year's event.

Trust us...

This is just the beginning.

06/02/2026

🚨 SOMETHING BIG IS COMING... 🚨

Part of the swap meet is moving.

And in its place...

We're building something completely new.

Introducing Vendor Village.

What is it?

You'll find out soon.

⚠️ Watch out for flying objects. ⚠️

Stay tuned.