Santa Cruz County Fair

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Santa Cruz County Fair Santa Cruz County Fairgrounds & Event Center. Home to the annual Santa Cruz County Fair in September and Events Center open for rentals all year long.
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Santa Cruz hosts the quintessential county fair and horse show. The Fair embraces technology, social media, updated buildings and systems and all are used to support an old fashion country fair. Connecting youth with their sources of food and fiber remains a focus of the Fair and that is reflected in strong Ag Hort, Youth, Livestock and Horse Show departments. The learning is wrapped in several layers of fun including a full carnival and grounds packed with free stage and roving entertainment. Adults will find that evenings bring out great entertainment on the main Amphitheater Stage.

The Santa Cruz County Fairgrounds hears and respects the strong convictions communicated about artificial intelligence a...
10/06/2026

The Santa Cruz County Fairgrounds hears and respects the strong convictions communicated about artificial intelligence and its use in creating art. Those concerns are important to us. A core purpose of the Fair is to celebrate and share the creativity and talents of our community.

This year the winning Fair poster art was selected because of its unique and sweet illustration of the theme, “Apple Pies and Starry Skies” and the overall charm of Fair. We worked to preserve the integrity and creativity of the original artwork and utilized some AI-assisted tools to prepare it for the many mediums and purposes required for Fair marketing and publication.

The artwork was adapted for posters, banners, advertising, social media, programs, signs, merchandise, and other uses. This required resizing, extending backgrounds, adjusting resolution, isolating elements, and adapting layouts. We made the necessary adaptations while remaining faithful to the artist’s original imagery and composition.

We truly respect artists who prefer no AI-assisted tools be used with their artwork. At the same time, the Fair needs the flexibility to use contemporary production tools because of its limited resources and for its many uses. We are guided by the principle -the artist creates the art; the Fair prepares that art for publication and promotion.

To avoid confusion in future contests, we will make this clearer on contest materials - both our commitment to preserving the integrity of the original artwork and that graphic-design and AI-assisted production tools may be used to adapt it for Fair marketing and publication.

For comments or further engagement on this issue, please email: [email protected]

09/21/2026

We hope you had a blast at the 2026 !
Thank you to all our visitors, volunteers, entertainers and staff! ❤️
See you next year!

09/21/2026

Dear Santa Cruz County Deputy Sheriffs' Association,
We can't thank you enough for sponsoring tonight's "Apple Pies and Starry Skies Drone Show!"
THANK YOU!!

HEADLINER!The finale of the   Sunday Entertainment Lineup…  !The crowd went wild!
09/21/2026

HEADLINER!
The finale of the Sunday Entertainment Lineup… !
The crowd went wild!

Some people can ride.Some people can sing.The talented Lola Montes La Rebelde combines both... putting on a beautiful an...
09/21/2026

Some people can ride.
Some people can sing.
The talented Lola Montes La Rebelde combines both... putting on a beautiful and soulful show at the !

WOW!Stunning performance by  ... riding to the beat of  !
09/21/2026

WOW!
Stunning performance by ... riding to the beat of !

09/20/2026

LAST CHANCE!
Sunday night is the final Show at the !
The lift off around 8:45pm!
We hope you can join us for this festive, fantastic and high-flying show!

WHIMSY at the  !It wouldn't be   at the   without the Best Dressed Goat and Lamb Contest! TOO CUTE!**Reminder: The   is ...
09/20/2026

WHIMSY at the !
It wouldn't be at the without the Best Dressed Goat and Lamb Contest! TOO CUTE!
**Reminder: The is still accepting ADD ONS until 3pm!

So much to see in the JJ   Building! , Hobbies and Collections,  , Youth Displays, Education Department,  ,   and  !It's...
09/20/2026

So much to see in the JJ Building!
, Hobbies and Collections, , Youth Displays, Education Department, , and !
It's a one-stop-shop to check out lots of cool entries by your friends and neighbors, at the !

⁠ ⁠ ⁠ ⁠

09/20/2026

AERIAL ACROBATICS!
Come cheer on Cirque Tumble and Cheer at the , Sunday at 11:30am! They're !

Address

2601 E Lake Avenue
Watsonville, CA
95076

Opening Hours

Monday 9am - 12pm
1pm - 5pm
Tuesday 9am - 12pm
1pm - 5pm
Wednesday 9am - 12pm
1pm - 5pm
Thursday 9am - 12pm
1pm - 5pm
Friday 9am - 12pm
1pm - 5pm

Telephone

(831) 724-5671

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