National Cherry Festival

National Cherry Festival National Cherry Festival July 4-11th 2026, in Traverse City, MI! 🍒 Join us for our 100th Year Celebration!
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FIRST FESTIVAL
-- Held in 1926


ANNUAL ATTENDANCE
-- Over 500,000 over eight days


PROGRAM
-- 150 events and activities (85 percent are free)


SOURCES OF INCOME
-- Event Sponsors, Local Membership, ticket sales


MISSION OF FESTIVAL
-- The mission of the National Cherry Festival is to celebrate cherries, tourism and community involvement. PROMOTION
Through promotional material, including region

ally and nationally distributed brochures; news releases; feature stories in national media; National Cherry Queen tours and appearances; interchange with other major festivals in the country; 60,000 Festival week programs; Midwest media blitzes; highway billboards personal presentations


OPERATION OF FESTIVAL
-- Minimum of 35,000 volunteer hours and 10,000 staff hours each year


FESTIVAL EXPENDITURES
-- Over 75 percent of dollars spent by Festival remain in the area


ASSOCIATION MEMBERSHIPS
-- International Festival and Event Association; Michigan Festival and Events Association
-- Mid-American Competing Band Directors Association



FESTIVAL PUBLICATIONS
-- "Cherry Creations -- The Ultimate Cherry Cookbook" (distributed nationally)
-- "Hidden Cherries" -- Mackinac Island Press


RECOGNITION
-- Top Ten Events by USA Today, 1999, 1998, 1997
-- Embassy of Michigan Tourism Award -- 1976
-- Governor's Declaration honoring the Festival's 50th anniversary -- 1976
-- Joint Resolution honoring the Festival's 50th anniversary by Michigan House and Senate -- 1976
-- Publication awards, national competition -- 1972, 1975, 1978, and 1982
-- Annually rated in top 100 Festivals and Events in North America by the A.B.A.
-- Named Michigan's favorite Festival by AAA Michigan Living Magazine Page two -- Circulation: 1,000,000


SPECIAL GUESTS & DIGNITARIES

Miss America, Kirsten Haglund -- 2008
Dallas Drake, Detroit Red Wings -- 2008
Carter Oosterhouse - HGTV & TLC -- 2007
NASA Astronaut, Jerry Linenger-- 2003
Governor, Jennifer Granholm -- 2003, 2004, 2005, 2007
Bryan McElwain, NY Firefighter Co. Engine #201 -- 2002
Paris Children's Choir-- 2000
Leave it to Beaver's Jerry Mathers -- 1998
Beverly Hillbillies, Donna Douglas -- 1998
Good Morning America Weatherman, Spencer Christian -- 1989, 1993, 1998
U.S. Navy Blue Angels -- 1988, 1992, 1994, 1996, 1998, 2000, 2002, 2004, 2006, 2008
Stanley Cup Goalie, Detroit Red Wing Kevin Hodson -- 1997
Brigadier General ,George K. Anderson -- 1992
Phoenix Suns Dan Majerle -- 1991
PGA Touring Professional Dan Pohl -- 1989
Former Astronaut James Lovell -- 1985
From Disney World, Orlando FL:
Goofy -- 1987
Minnie Mouse -- 1986
Donald Duck -- 1985
Mickey Mouse -- 1984
Budweiser Clydesdales -- 1984, 1996, 1997, 1999, 2003
Today Show Weatherman Willard Scott -- 1983
Hockey great Gordie Howe -- 1982
U.S. Air Force Thunderbirds -- 1978, 1990
Bob Hope -- 1978
President Gerald R. Ford -- 1975


Entertainment Benefits


Kids
-- Free events for kids
-- Cherry pie eating, Turtle Races, Pet Show, Sand Sculpture, Junior Arts/Crafts, Midway,
Prince/Princess Program, and Kids Parade


Special Kids
-- Only event like it in the Midwest
-- Provides mentally and physically challenged kids all types of activities. Past activities include:
Elephant Laura rides, carnival midway, "fun and games" program in the Open Space Park


Seniors
-- Lots of activities for seniors
-- Golf, shuffleboard, bowling, Euchre


Families
-- Open Space Park: Entertainment Stage, Cherry Farm Market, Air Shows, Food and Beverage,
Souvenirs, Fireworks
-- Downtown: Junior Royale and Cherry Royale Parades, Cherries Grand Buffet
-- Other: Family Car and Truck Show

Want to be part of something truly special? For over 90 years, volunteers just like you have been the heartbeat of the N...
05/29/2026

Want to be part of something truly special?

For over 90 years, volunteers just like you have been the heartbeat of the National Cherry Festival and we need YOU to keep the magic alive! From the Junior Royale Parade to the Festival 5K to the world famous cherry pie eating contest, every unforgettable moment happens because someone showed up and said yes.

This is your chance to be part of a tradition that has shaped generations of families and memories in the Grand Traverse Region. Whether it's your first year or your fiftieth, there is a place for you here.

Join thousands of your neighbors, friends, and fellow community members who give their time to create something bigger than themselves. The smiles, the cheers, the memories, you help make all of it possible.

Ready to be part of the magic? Sign up to volunteer today! 🍒

https://www.cherryfestival.org/p/getinvolved/volunteer

A HUGE thank you to our Ambassador Program sponsors: , Northwest Consumers Federal Credit Union, and Walters & Hemming, LLC.

PARADE APPLICATIONS CLOSE JUNE 1! ⏰The National Cherry Festival is renowned for its spectacular parades and this year is...
05/28/2026

PARADE APPLICATIONS CLOSE JUNE 1! ⏰

The National Cherry Festival is renowned for its spectacular parades and this year is no exception!

Join us for TWO unforgettable events:
🎉 Consumers Energy Community Royale Parade July 9, 2026
🎉 DTE Energy Foundation Cherry Royale Parade July 11, 2026

Don't miss your chance to be part of the magic.

Apply TODAY before June 1!
https://www.cherryfestival.org/p/events/parades2

Be part of history during the 100th Celebration of the National Cherry Festival! 🍒Our Corporate Membership Goodie Bags a...
05/28/2026

Be part of history during the 100th Celebration of the National Cherry Festival! 🍒

Our Corporate Membership Goodie Bags are packed with exclusive festival perks and commemorative keepsakes your team will love. Membership benefits include exclusive National Cherry Festival event tickets, a 100th Corporate Membership Flag or Commemorative Print, commemorative pins, Cherry Dollars, a souvenir pin or keychain, recognition on the National Cherry Festival website, and delicious local cherry products to enjoy along the way.

Celebrate this milestone year while showcasing your company’s support for one of Michigan’s most beloved traditions.

Don't wait! https://www.cherryfestival.org/p/getinvolved/sponsors/corporate-membership-program

Rev up your weekend plans because this one is for the whole family! 🚗🏍️🚜Get ready for a nostalgic cruise through history...
05/27/2026

Rev up your weekend plans because this one is for the whole family! 🚗🏍️🚜

Get ready for a nostalgic cruise through history as hundreds of show-condition classic cars, trucks, tractors, and motorcycles from across the Midwest roll into town! Whether you're a lifelong gearhead or just love a beautiful machine, there is something here for everyone to fall in love with.

📍 Show Entrance: Corner of Union and 6th Street
🕗 Check-in & Day-of Registration: Lay Park starting at 8 AM
🅿️ Parking is first-come, first-serve

Register here:
https://www.cherryfestival.org/events/2026/old-town-classic-car-show2

Generously sponsored by: Consumers Energy and Good Vibes 107.5

Get ready for a night of pure soul and sunshine!  The legendary The Spinners  are opening for the one and only KC and Th...
05/27/2026

Get ready for a night of pure soul and sunshine! The legendary The Spinners are opening for the one and only KC and The Sunshine Band on the Pepsi Bayside Music Stage presented by Blue Cross Blue Shield of Michigan ! 🎶

The Spinners are bringing their iconic soul sound to our stage and trust us; this is a moment you'll be talking about for years. The voices behind timeless classics like "I'll Be Around," "Could It Be I'm Falling in Love," and "The Rubberband Man" are coming to perform LIVE. These smooth harmonies and unforgettable melodies helped define the sound of a generation, and they still hit just as hard today.

With 18 Gold & Platinum albums, a star on the Hollywood Walk of Fame, and a 2023 Rock & Roll Hall of Fame induction, The Spinners have earned their place among the greatest acts in music history. Don't just take our word for it... come experience the legend for yourself!

Tickets are on sale now:
https://www.cherryfestival.org/events/2026/kc-and-the-sunshine-band

A Night of Country Music to Remember: Chase Matthew and  Lauren Alaina live at the National Cherry Festival.As part of o...
05/26/2026

A Night of Country Music to Remember: Chase Matthew and Lauren Alaina live at the National Cherry Festival.

As part of our historic 100th Anniversary celebration, we are thrilled to welcome Chase Matthew and Lauren Alaina to the Pepsi Bayside Music Stage presented Blue Cross Blue Shield of Michigan and 9&10 News on Monday, July 6 for a special co-headline performance.

Chase Matthew has racked over 1 billion streams with his platinum hits like County Line, or his radio #1 Darlin', and has toured alongside Jason Aldean and Luke Bryan.

Lauren Alaina, Grand Ole Opry member and the only solo female country artist with an RIAA Diamond single, brings powerhouse vocals and three No. 1 hits to the stage.

Together, these two brightest stars in country music, who have even collaborated on the hit All My Exes, will deliver an unforgettable evening on the shores of Grand Traverse Bay.

This is a night worthy of our 100th celebration. Tickets are on sale now!

https://www.cherryfestival.org/events/2026/chase-matthew--lauren-alaina

In partnership with: Jim Beam ,Busch and Big Country 102.9

Get ready for an unforgettable experience at Flight Deck, the premier viewing area for the 2026 National Cherry Festival...
05/26/2026

Get ready for an unforgettable experience at Flight Deck, the premier viewing area for the 2026 National Cherry Festival Air Show!

Situated along the stunning shores of Grand Traverse Bay, Flight Deck offers the best seat in the house for an up-close view of the breathtaking aerial performances.

Whether you're an aviation enthusiast or just looking for a unique way to enjoy the festival, Flight Deck is the perfect place to watch the skies come alive. Don’t miss your chance to be part of this high-flying adventure!

Buy tickets here:
https://www.cherryfestival.org/events/2025/flight-deck

Thank you to our generous sponsors: 9&10 News and WTCM News Talk 580

05/25/2026

40 days until the Festival fun begins! 🍒

We can’t wait to make even more unforgettable memories with all of you this summer. Until then, enjoy this special look back at Cherry Festival moments from the 1940s : a glimpse into the history, traditions, and community that started it all.

Today we honor and remember all of the men and women who made the ultimate sacrifice in service to our country.Please no...
05/25/2026

Today we honor and remember all of the men and women who made the ultimate sacrifice in service to our country.

Please note that our offices are closed today in observance of Memorial Day.

Wishing everyone a meaningful day with family and friends. ❤️🤍💙

🚨Applications for the National Cherry Festival parades close June 1, and you won’t want to miss your chance to be part o...
05/23/2026

🚨Applications for the National Cherry Festival parades close June 1, and you won’t want to miss your chance to be part of the excitement!

Join us for two unforgettable traditions:
🍒 Consumers Energy Community Royale Parade : July 9, 2026
🍒 DTE Energy Foundation Cherry Royale Parade : July 11, 2026

From dazzling floats to community spirit and cherry-filled fun, our parades are some of the most beloved events of the Festival season.

Apply now and be part of the magic!

https://www.cherryfestival.org/p/events/parades2

Address

521 S. Union Street
Traverse City, MI
49684

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