Whale Rock Music Festival - Castoro Cellars

Name: Whale Rock Music Festival - Castoro Cellars
Address: 1315 N Bethel Rd, Templeton, CA, 93465, US
Telephone: +18883263463
Price range: $$

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Whale Rock Music Festival - Castoro Cellars

Whale Rock Music & Arts Festival is a two day outdoor music and arts festival at Castoro Cellars win Proceeds from the 2013 festival befitted MUST!

In 1983 Niels and Bimmer Udsen founded Castoro Cellars winery and to this day own and operate the business along with their sons Luke and Max. In 2013, Beaverstock was born to celebrate 30 years in business and to give back to the community that has made the dream of Castoro a long-term reality. Longtime proponents of music and the arts, the Udsen family decided hosting a two-day music festival in

the vineyard was the perfect way to celebrate and give back to the community. Charities, a local non-profit that works with under privileged children in the community. Wine club members at Castoro Cellars also received two free tickets to a day of their choosing as a thank you for years of support. In 2016, the Udsen family received a "Cease and Desist" order from the Woodstock Corporation citing trademark infringement over the name Beaverstock. Instead of fighting the order the Udsen's decided to change the name to "Whale Rock," which is the name of the vineyard and ranch the festival takes place in. The name pays homage to the petrified Whale Bones that can be found throughout the property dating back millions of years. Now Whale Rock Music Festival is back with a continued focus on Music, Arts, and Community. Like last year, wine club members will receive two tickets to a day of their choosing! Whale Rock is truly a one of a kind event on the Central Coast and our goal is for all who attend to leave with a sense of belonging, inspiration and community. In 2016 the festival was able to donate $18,000 to the Templeton Band!

03/20/2026

Thank you all so much for the positive and encouraging words after we shared how difficult things have been. We are really glad we made the decision to move forward with the festival this year and are confident that together we can keep it going for years to come!

Happy Friday 🍻

03/03/2026

Whale Rock PSA, listen up! 📣 2026 dates are September 19-20, two weeks after Labor Day (as always), it wasn’t an easy decision to push forward this year but together we can keep going, much love 🫶🏽

02/11/2026

I know we've been quiet but rest assured, we are hard at work to bring you more shred this fall 🤘🏽

📸

01/05/2026

We've been pretty quiet on here the past couple months and wanted to pop into your feed to wish you a Happy New Year and let you know we love you ❤️ without this awesome community, awesome things like Whale Rock don't happen 🙌🏻

10/10/2025

Just a couple dudes living their best lives, while searching for their whale buddies 🐳. Hopefully they found their match amongst the crowd 🤩

09/29/2025

Does anyone else ever drift off into Whale Rock daydreams? Monday mornings really seem to bring them to the surface...🐳

09/19/2025

Does anyone else wish Whale Rock existed when they were a kid?! So rad how much fun the youngsters have...the future is looking bright 🤩

09/17/2025

Whale Rock Music Festival is so dear to our hearts. Thanks for dancing with us, you beautiful people 🌞🐳 We’re still over the moon from this past weekend. We made our debut at the legendary Fillmore AND got to return to Sam’s home festival for 3 sets on the most stunning stages amongst the vineyards of the dazzling Castoro Cellars Winery🍷 🍇

09/14/2025

In case you missed it, day 1 was pretty darn epic! Gates open at noon for day 2 and tickets are still available for day two, doors at noon 🤘🏼

09/11/2025

TWO DAYS till Whale Rock time!!! Let's gooooo!!!

09/09/2025

It's officially Whale Rock Week!! The forecast is looking primo and setup is going great! Grab those tickets and let's do this thing!! 🐳

09/06/2025

We are officially ONE WEEK out from the best weekend of the year and the forecast looks amazing!! We are expecting temps in the upper 70s to low 80s 😎 see you sooooon!!

Address

1315 N Bethel Rd
Templeton, CA
93465

Telephone

+18883263463

Website

https://www.whalerockmusicfestival.com/

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Our Story

Founded by a couple of Paso Robles winemaking pioneers, Whale Rock Music & Arts Festival organically came about by way of Niels and Bimmer Udsen’s longtime commitment to supporting the arts and their local community.

The Udsens established Castoro Cellars in 1983, and together with sons Luke and Max and daughter in law Lauren, threw a rockin’ 30th anniversary party they called Beaverstock in 2013. The event was such a hit that they decided to make it an annual gig, and have been at it ever since. Growing considerably over its first four years, Beaverstock attendance hit a record 4,000 in 2016.

The family changed the name of the festival in 2017, courtesy of the Woodstock folks and their attorneys taking issue with the Beaverstock moniker. Whale Rock Music & Arts Festival was their natural choice, as the event takes place in the Udsen’s Whale Rock Vineyard. No matter the name, the spirit, format, and soul of the original event lives on.

Proceeds from the inaugural fest were donated to MUST! Charities, a local non-profit that supports under privileged children in the local community. The family has continued that benevolent tradition each year, donating proceeds to both the Templeton Education Foundation and the Templeton High School Band. The Udsens are proud to say that contributions to date total more than $70,000!