Sturgis Rally SD

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Sturgis Rally SD Welcome! The Sturgis Rally is the largest motorcycle rally in the world.

Held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August, the rally was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today.

2022 will mark the 82nd annual Sturgis Motorcycle Rally. Sturgis.com is home to all things Sturgis Motorcycle Rally as well as the place to register for ride pin, souvenirs and free welcome packet.

You've got nothing to lose and a good time to gain! Enter to win Two 10-Day passes to the the Sturgis Buffalo Chip 2027 ...
10/07/2026

You've got nothing to lose and a good time to gain! Enter to win Two 10-Day passes to the the Sturgis Buffalo Chip 2027 at sturgis.com/win

10/07/2026
Today's top merch pick 👉 86th Anniversary Neon Skull TeeGet this and more at shop.sturgis.com
10/06/2026

Today's top merch pick 👉 86th Anniversary Neon Skull Tee

Get this and more at shop.sturgis.com

10/04/2026
09/14/2026

Come in try one of burger battle burgers and vote!!

08/26/2026

Sturgis Rally and Needles Highway

08/26/2026

🏍️ Looking for your Sturgis photos?

Here is a quick walkthrough showing exactly how to navigate Sturgis.com and find your photos from some of our most popular shooting locations, including:

📸 Needles Highway
📸 Iron Mountain Road
📸 Spearfish Canyon

Watch the video, follow the steps, choose your location and time, and see if we caught you riding through the Black Hills!

👉 Sturgis.com

The 86th Sturgis Motorcycle Rally once again drew hundreds of thousands of motorcycle enthusiasts to the Black Hills. Mo...
08/20/2026

The 86th Sturgis Motorcycle Rally once again drew hundreds of thousands of motorcycle enthusiasts to the Black Hills. More than just a gathering, Sturgis continues to set the tone for the industry by shaping trends and keeping the spirit of motorcycling alive for generations to come.

How many people attended the 86th Sturgis Rally, you ask? Read the blog to find out! 👉 https://bit.ly/4gi3dXN

Address

Sturgis, SD
57785

Telephone

+16056428166

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