Syttende Mai Festival of Stoughton, WI

10/01/2026

Our thoughts are with the family of Ronald Furseth. Ronald and his wife, Barb, were Syttende Mai King and Queen in 1976.

Ron was born on March 18, 1933, in Stoughton, the son of Valdemar and Phyllis (Larson) Furseth. He graduated from Stoughton High School in 1951. In 1953, he married his high school sweetheart and love of his life, Barbara Gjermo. Together they raised two children, Gary and Judy.

06/17/2026

Registration is open for this year's Cup 'O Joe All Wheels Show sponsored by Conant Automotive, part of the Stoughton WI Chamber of Commerce Coffee Break Festival. This year's event takes place at Mandt Park on August 15th. The show is open to all years, makes, and models. First 50 registrants receive a T-shirt. First 150 receive a dash plaque. Click here for registration form and details: https://bit.ly/3QbZWQY

05/22/2026

Visit Stoughton, WI Tourism Cooridnator Sara Slager and Lara Romine, Owner of Dairyland Dessert Cafe sat down with Amber Noggle from WKOW 27 to talk about tonight's first Fourth Friday in Downtown Stoughton.

Businesses "Stay Open 'til 8" at fourth Fridays

05/19/2026

Here is an important message from one of our key partners, The Stoughton Fair. The Stoughton Fair is celebrating 100 Years! You do not want to miss out on participating in their Centennial Celebration!

05/17/2026

As the festival wraps up today, on Syttende Mai, we are sharing a sampling of the great moments from yesterday. The Bunad Style Show, Quilt and Hardanger, Arts & Craft Fair, Syttende Mai Classic, and Viking Games.
This Festival wouldn't be possible without hundreds of volunteer hours, dedicated community organizations, the staff at the Stoughton WI Chamber of Commerce, and our generous Sponsors. A little word about our sponsors, they do a lot more than write a check. Many of them are the people you see driving in the golf carts from the start to the end of the festival each day. Here is a link to our sponsor page, so you can see the full list: https://bit.ly/4wGrG0C.
One Community Bank Conant Automotive Emmi Norwegian Heritage Center - Livsreise The Stoughton Fair
Norwegian American Genealogical Center & Naeseth Library

05/17/2026

It's Official! The Norwegian Parade is ON! The Stoughton WI Chamber of Commerce, Stoughton, Wisconsin Police Department, and Stoughton Fire Department consulted with the National Weather Service this morning. The potential severe weather threat is forecast from 11:00 am to 12:30 pm. Based on this information and the following details, the parade WILL move forward as planned at 1:30PM.
Shelter information has been provided to our parade participants required to line up ahead of time. You can read the full communication on our website: https://bit.ly/4cQTsj5

05/16/2026

Congratulations to Sally! Our last half marathon walker to cross the finish line. Sally is 80 years old. She was joined by her grandchildren.

05/16/2026

The Arts & Crafts Fair is open, TODAY ONLY, from 10AM to 6PM. It is located at the Stoughton High School Field House. Entrance Door #1 and Door #24. Dozens of booths featuring handmade items. The full event schedule plus maps to each location are available on our official website: https://bit.ly/4dbtWUk

05/15/2026

Have you ever wondered what it takes to train for the Viking Games? has been chronicling his training online. He says that he's got a couple of Vikings in Valhalla he's working to make proud. The Viking Games take place tomorrow near the Entertainment Tent beginning at 10AM. Registration for the event is closed, but there is a lot of room for fans! This is a booster button event.
You can see the full schedule of events on our official website: https://bit.ly/4dbtWUk

05/15/2026

It is always a great time when Josh Spreiter, Meteorologist Savanna Brito, and Mark from News 3 Now / Channel 3000 come to Stoughton to help us kick off the Official Start to Festival Season. We started the morning with our Festival King and Queen and Canoe Race Coordinator, Joni Dean, at Division Street Park to talk about 50 Years of the Canoe Race. Next, we headed up to the High School to dance with the Stoughton High School Norwegian Dancers. Dancer Alum and Chamber President, Sarah Ebert, joined them for a dance this year.
For the full list of Syttende Mai Events, visit the Official Festival Website: https://bit.ly/4dbtWUk.