09/18/2026
A few months ago, we began the celebration of “Santa Cruz Guitar Company: The First 50 Years” with a beautiful night of music, bringing together some of the extraordinary artists we have had the privilege to know, work with, and call friends.
It was a magical evening, with a finale that brought tears to our eyes.
When you look back at the giants of lutherie, people like Richard Hoover, it is easy to focus on the guitars. The wood, the craftsmanship, the endless pursuit of perfection.
But beneath it all is something much simpler.
Love.
Because what draws us to the instrument we obsess over is not just the sound. It is what that sound can do. It can win a heart, tell a story, bring people together, and carry memories across generations.
For some of us, it takes us back to coffee houses, small stages, and intimate rooms where a guitar could make the whole world disappear for a moment.
Those are the moments we cherish.
And when you see someone like Richard put his heart and soul into everything he does, while believing in leaving the world a little better than we found it, it is hard not to believe in this little company that could.
Fifty years of guitars.
Fifty years of music.
Fifty years of stories, friendships, and dreams.
To all our players, artists, family, and friends, we invite you to celebrate the first 50 years of Santa Cruz Guitar Company with us this weekend.
Come celebrate the guitars.
Come celebrate the music.
Come celebrate the people who made it all possible.
The weekend Lineup:
TONIGHT Friday 18th 5pm: Secrets of Stradivarius with Richard Hoover at the MAH
Sat 19th: Pre Show Block Party 12:00-4:30 Santa Cruz Barrios Unidos
Sat 19th: 50th Anniversary Concert at 5:30pm at the Rio Theatre
Tickets at snazzyproductions.com/santacruzguitar50
