Trust & Will Holiday Bowl

Trust & Will Holiday Bowl Holiday Bowl
San Diego's Biggest Holiday Party
December 2025
(272)

The Holiday Bowl is proudly produced by Sports San Diego, a 501(c)(3) nonprofit with a mission to drive visitor demand to economically benefit the San Diego region through producing the Holiday Bowl, Rady Children's Invitational, and California State Games, and recruiting, supporting, and hosting world-class sports events. Since 1978, the Holiday Bowl has played a significant economic role in the

success of San Diego’s tourism industry. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $1 billion for the region. In 2023, the San Diego Bowl Game Association rebranded as Sports San Diego to align with its expanded role, which includes producing the Holiday Bowl, Rady Children’s Invitational, and the California State Games, and serving as San Diego’s sports commission, enhancing its capacity to deliver exceptional sports events and experiences for visitors and local fans of all ages.

Rule of 3rds feat. 46th annual Trust & Will Holiday Bowl 🏈📸
05/21/2026

Rule of 3rds feat. 46th annual Trust & Will Holiday Bowl 🏈

📸

We knew them when 🥹🏈
02/07/2026

We knew them when 🥹🏈

01/13/2026

Settle in. It’s cinema. 🎥

46th annual recap 🏈

The Trust & Will Holiday Bowl Trophy had a late night at the C3bank VIP Party last week—but still made it to the game on...
01/08/2026

The Trust & Will Holiday Bowl Trophy had a late night at the C3bank VIP Party last week—but still made it to the game on time. 🏈🥂

Thank you to our !

Good vibes and great views at our Party on the Piers at the Trust & Will . Huge thanks to our Alaska Airlines for spo...
01/07/2026

Good vibes and great views at our Party on the Piers at the Trust & Will . Huge thanks to our Alaska Airlines for sponsoring the VIP Party on the Piers on Friday. 🏈

01/03/2026

The inaugural Holiday Bowl Inheritance Toss 🏈

01/03/2026

The Combine in all its glory. 🍦

01/03/2026

2026 Trust & Will Holiday Bowl Postgame Head Coaches Press Conference

Score at the end of Q3: Arizona: 6SMU: 24📸
01/03/2026

Score at the end of Q3:

Arizona: 6

SMU: 24

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Stay in your seats! The Sycuan halftime show is in full effect 🎉Thanks to our 🎺
01/03/2026

Stay in your seats! The Sycuan halftime show is in full effect 🎉

Thanks to our 🎺

Address

4909 Murphy Canyon Road
San Diego, CA

Telephone

+16192835808

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