Viva Fresh Expo

Viva Fresh Expo Viva Fresh is a regional fresh produce trade show that highlights the importance of the Rio Grande Valley as a trade corridor and food production zone.

Every Viva Fresh starts long before the doors open. Behind the scenes, planning is underway, exhibitors are preparing, a...
09/18/2026

Every Viva Fresh starts long before the doors open. Behind the scenes, planning is underway, exhibitors are preparing, and excitement is already beginning to build.

We'll be sharing more along the way, from event updates and exhibitor tips to industry insights and a few behind-the-scenes moments.

April will be here before we know it. The countdown is on: just 202 days until we gather in San Antonio! 🌵🥑

Did you know? Fresh produce is one of the few industries where seeing (and tasting!) a product in person can make all th...
09/15/2026

Did you know? Fresh produce is one of the few industries where seeing (and tasting!) a product in person can make all the difference.

That's one reason events like Viva Fresh continue to play such an important role in the produce industry.

🌱 What's the most memorable product you've discovered at a trade show?

Fresh produce is always changing with the seasons, and fall brings an exciting variety of fruits and vegetables to our t...
09/12/2026

Fresh produce is always changing with the seasons, and fall brings an exciting variety of fruits and vegetables to our tables.

At Viva Fresh, we celebrate the growers, shippers, retailers, and partners who keep fresh produce moving year-round.

This month, look for favorites like pumpkins, sweet potatoes, pears, apples, squash, and peppers as harvest season ramps up.

What's your favorite fall produce? 🍎🎃

Viva Fresh wouldn't be what it is without the dedicated team and industry leaders who help bring it to life each year.Ou...
09/10/2026

Viva Fresh wouldn't be what it is without the dedicated team and industry leaders who help bring it to life each year.

Our team works year-round to create an event that's meaningful, memorable, and valuable for everyone who attends.

Today we're shining a light on Hector Garza and thanking him for helping make Viva Fresh possible.

Whether you're growing it, shipping it, selling it, or serving it, there's a place for you at Viva Fresh.Every year, gro...
09/09/2026

Whether you're growing it, shipping it, selling it, or serving it, there's a place for you at Viva Fresh.

Every year, growers, retailers, importers, distributors, foodservice professionals, and industry partners come together for a few days of learning, networking, and building relationships that move the industry forward.

It's one community with one shared passion: fresh produce.

Registration for Viva Fresh 2027 opens later this month! 🎉We’re getting ready to welcome the fresh produce community bac...
09/07/2026

Registration for Viva Fresh 2027 opens later this month! 🎉

We’re getting ready to welcome the fresh produce community back to San Antonio for another year of great conversations, fresh ideas, and connections that move our industry forward.

The official registration date is coming soon, so keep an eye on our socials and be ready to save your spot!

Who’s planning to join us in April? 🌱

The best booths don't come together overnight. A little planning now can make a big difference when April arrives.✔ Let ...
09/04/2026

The best booths don't come together overnight. A little planning now can make a big difference when April arrives.

✔ Let your customers know you'll be there.
✔ Think about what experience you want visitors to have and not just what they'll see.
✔ Give attendees a reason to stop by - whether it's a product demo, tasting, or memorable swag

The conversations that start at your booth can last long after the show is over.

Did you hear? Time is running out to take on the Viva Fresh Clean Eating Challenge! 🥑💪We’re looking for TIPA members rea...
09/03/2026

Did you hear? Time is running out to take on the Viva Fresh Clean Eating Challenge! 🥑💪

We’re looking for TIPA members ready to commit to meaningful, sustainable changes in nutrition, movement, mindset and overall well-being.
Selected applicants will participate in a brief interview as part of the selection process. Space is limited, so apply by September 7!

APPLY NOW: https://www.jotform.com/form/232496184943971

Who’s ready to become a Clean Eating Champion? 🌱

San Antonio isn't just the home of Viva Fresh. It's part of what makes the experience so memorable.Rich culture, incredi...
08/27/2026

San Antonio isn't just the home of Viva Fresh. It's part of what makes the experience so memorable.

Rich culture, incredible food, warm hospitality, and a thriving produce community provide the perfect backdrop for one of the industry's most anticipated events.

Whether you're joining us for the first time or returning to reconnect with colleagues, we can't wait to welcome you back to the JW San Antonio this April.

Who's planning to attend?

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San Antonio, TX

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