09/28/2026
š” SMALL BUSINESS SPOTLIGHT: FLOOR TO CEILING
Darrick Saboe thought he might someday buy into Floor to Ceiling, the business where he'd spent seven years working in residential sales.
Buying the whole thing? That wasn't part of the plan.
When the previous owner asked if he'd ever consider purchasing the entire business, Darrick and his wife, Danielle, found themselves standing at a crossroads. Neither of them had ever owned a business this size. Danielle had spent her career as a nurse, not an accountant or business manager. But with a willingness to work hard, take a leap of faith, and trust that God would guide them, they said yes.
Four and a half years later, it's hard to imagine Floor to Ceiling without them.
One of the things Darrick talks about most isn't flooring or window treatments. It's Danielle.
He'll be the first to tell you that she walked into this business with no background in flooring, accounting, or running a company. Today, he calls her "the most solid piece of the puzzle," saying there's no one else he'd trust to manage everything she handles each day. Watching her grow into this role has been one of his greatest joys.
That appreciation extends to the entire team. The Residential Sales Team, headed up by Kara (pictured reading blueprints of a new home with Darrick), is known for helping customers find the right products without pressure, while Sean keeps the warehouse running smoothly. Darrick believes they've intentionally built a team of hardworking, genuine people who care about serving othersāand it shows.
Step inside their beautiful new showroom and you'll notice something else. There's no rush. No high-pressure sales pitch. Just people who genuinely want to help you make the right decision for your home, even if that decision ends up being somewhere else.
That's because, for Darrick and Danielle, success isn't measured by making every sale. It's hearing that an installation crew did an exceptional job. It's reading a five-star review from a happy customer. It's watching someone walk through the front door, smile at the showroom, and immediately feel at home.
Their move to a new, more visible location has brought new faces through the door, and they're slowly growing their team so they can spend more time working on the business instead of constantly working in it. But don't expect explosive growth for the sake of growth.
Their vision is much simpler than that: Build something that lasts.
Thank you, Darrick, Danielle, and the entire Floor to Ceiling team for investing in Joetown, serving your customers with humility, and reminding us that some of the strongest businesses are built on faith, trust, and treating people well. ā¤ļø
Photos | Rubinski Visual
Story | Mary C Bruno
