Multicultural Retail 360 Summit

09/07/2017

Walmart Marketer Joins Multicultural Retail 360 Speaker Roster

Regine Moore, Walmart director of multicultural marketing, will speak on “Connecting with the Passion Points of African-American and Hispanic Consumers” at Multicultural Retail 360 Summit, taking place September 26 in Rosemont, IL.

She and Debbie Aguiar, EVP/managing director of Eventus, will describe recent Walmart sponsorships of the Essence Music Festival and the 17th Annual Latin GRAMMY® Awards. The initiatives were designed to appeal to African-American and Hispanic consumers and to position Walmart as a community leader.

To bring the excitement of these two major properties to the stores, Walmart created unique and interactive retailtainment program with enhancements and dedicated brand ambassadors. Moore and Aguiar will describe how these programs were successful in delighting shoppers and creating unique connections with the retailer.

The Multicultural Retail 360 Summit is the retail industry’s premier educational and networking event designed to help retailers and CPG companies grow their business with America’s multicultural consumer market. Other sessions at the Summit include marketing experts from Nielsen, Walgreens, Albertsons, and several noted consultancies and research firms.

The event takes place at the Path to Purchase Expo (P2PX). Registration for the Summit includes admission to the P2PX exhibits and September 27 and 28 keynote sessions. P2PX is the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers.

For more information, visit www.multiculturalretail360.com/summit.

08/02/2017

Registration Open for Multicultural Retail Conference
2017 Multicultural Retail 360 Summit will focus on “Remaining Relevant to the New Mainstream Consumer”

Registration is now open! Multicultural Retail 360 Summit is the retail industry’s premier educational and networking event designed to help retailers and CPG companies grow their business with America’s multicultural consumer market.

Approximately 100 executives from the nation’s leading retail and CPG companies are expected to attend and share the latest strategies and solutions to market and merchandise products and services to Hispanic, African-Americans, Asian-Americans, bi-culturals, millennials, Gen Zers, and other growing demographic groups that are changing the U.S. consumer market.

Marketing experts from Nielsen, Walgreens, Albertsons, and several noted consultancies and research firms will be among the featured speakers at this year’s event, which for the first time, is being conducted in conjunction with the Path to Purchase Expo (P2PX), also taking place in Rosemont, from Sept. 26-28. P2PX is the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers.

Registration to the Multicultural Retail 360 Summit also includes a complimentary pass for the P2PX trade show floor. Also, for a limited time, Multicultural Retail 360 is offering a $100 discount on all registrations. To take advantage of this special offer, just go to www.multiculturalretail360.com/summit and type in the promo code MR100 when prompted for the $100 registration discount.

The theme for the 13th annual Multicultural Retail 360 Summit is “Remaining Relevant to the New Mainstream Consumer” – a topic that several of the speakers will address.

The agenda has been shaped by our Multicultural Retail 360 Retailer Advisory Board. Consisting of representatives from the nation’s leading retail companies, including Kroger, Walgreens, 7-Eleven, Albertsons-Jewel/Osco, and Macy’s, the Multicultural Retail 360 Retailer Advisory Board provides guidance to ensure the conference content remains true to retailers’ information needs. Other Retailer Advisory Board members are Best Buy, BP/ampm, Brookshire’s, Chevron, ExxonMobil, Maverik, and Milagros de Mexico.

For more information about the 2017 Multicultural Retail 360 Summit, please contact Katie Brennan, at 201-855-7609, or via email at [email protected].

07/21/2017

Multicultural consumers are changing the way America shops. They now account for 42% of millennials. How does this impact your marketing and merchandising?

According to Nielsen, out of the 75 million Millennials (ages 18-34) living in the United States, 42 percent are of African-American, Asian-American and Hispanic heritage. 44 percent of all Millennials said that "it's important or essential for their foods to include 'multicultural flavors.'"

Beyond the products they buy, multicultural Millennials are credited for valuing experience, and looking for products that "enhance and support their connections to their culture."

Get more insights from Nielsen and other multicultural retail experts at the Multicultural Retail 360 Summit. It's a full day of insights, data and best practices on appealing to America's new mainstream consumer.

06/28/2017

Event to focus on "Remaining Relevant to the New Mainstream Consumer." Marketing experts from Nielsen, Walgreens, Albertsons and several noted consultancies and research firms will be among the featured speakers at this year’s event.

06/19/2017

Join us September 26 in Chicago and get a full day of multicultural consumer insights, admission to the Path to Purchase Expo and Sept 27-28 keynotes. Shopper insights, multicultural consumer info, networking and more! www.multiculturalretail360.com/summit

06/19/2017

12/09/2016

Exciting news! The 2017 Multicultural Retail 360 Summit will take place September 25 at Shopper Marketing Expo in Rosemont (Chicago) IL. Stay tuned for more info!

09/16/2016

Hey all! Great news! Presentations from this year's conference are live, here: http://bit.ly/2d0oCJ7 like Yakov's Kosher piece from the presentation!

09/14/2016

General Session presentations are available. For the sessions where the conference received permission, you can find general session powerpoints here. http://www.multiculturalretail360.com/presentations/

Presentations [email protected]: How Retailers Will Capture the Multicultural Demographic in America Over the Next 10 YearsAndres Mendoza Pena, partner in A.T. Kearney’s Strategy, Marketing and Sales Practice, and Carlos Cruz, A.T. Kearney. A Taste of Diversity, Presented by Albertsons/Safeway, Jewe...

09/01/2016