05/07/2026
SWAG CUSTOM RIDES RETURNS AS SPONSOR & HOST
OF THE TIME TUNNEL ROD & CUSTOM SHOW SEPT. 27
Once again Glenn Richards and his entire staff, will run the Big Sunday Rod & Custom Show at the 18th annual Dover Drag Strip Nostalgia Drags at Lebanon Valley Dragway .
Caping the three-day Northeast’s Premier Nostalgia event, featuring 1992 & earlier entries vying for the huge 3ft Best of Show trophy and top 40 awards.
At Swag Custom Rides, they turn automotive dreams into reality. Specializing in classic car restoration, pro-touring builds, CNC, paintwork, and concourse-level restorations, their passion lies in crafting vehicles that are as unique as the individuals who drive them. Whether you have a fully realized vision or just a spark of inspiration, they collaborate with you every step of the way to create custom cars that exceed expectations.
Founded by Glenn Richards, whose lifelong passion for cars began by working alongside his dad, Swag Custom Rides is rooted in decades of hands-on experience and a deep love for all things automotive. Growing up around cars, Glenn developed a knack for restoring, designing, and building vehicles that stand out on the road and at the show. Housed in the same facility at 172 Stanley St. in New Britain, CT is their other division- Swag Detailers.
Offering Complete Premium Car Care Products, Auto Detailing Service including PPF/Vinyl Wrap Service/Window Tints And a dealer program with their exclusive products.
But they are more than just car enthusiasts—but a team with a purpose. At Swag Custom Rides, they believe in empowering the next generation. That’s why they provide hands-on learning opportunities for kids with learning disabilities, giving them the chance to explore their potential while working alongside our skilled team on restoration projects
Swag Custom Rides stands out not only for exceptional automotive work but also a deep commitment to empowering kids with learning disabilities. Offering these young individuals the chance to gain hands-on experience in car restoration, while also building valuable skills and confidence. Beyond the shop, they actively engage in community events, giving kids the opportunity to participate and connect with others. They also prioritize supporting local businesses and fostering a sense of community, ensuring that every project and event their part of ,contributes to making a positive impact locally. At the shop, it’s about more than just cars—it’s about creating opportunities, building relationships, and giving back. Their work has been featured in Classic Truck Performance, Motor Trend and HOT ROD Magazines .