The Social at the Avalon

The Social at the Avalon Let history come back to life! The Avalon building in downtown Rochester, Mn has a rich history.

Built in 1919 as Northwestern Hotel, it operated as a hotel and restaurant for Jewish travelers and patients. It also became a gathering destination for professionals and intellectuals of all backgrounds. In 1944, a gentleman named Vern Manning purchased the hotel and renamed it the Avalon Hotel. A refuge for all non-Caucasian patients who, because of the hospital's segregation policies at the tim

e, had no place to go. Because of its reputation as the only hotel in Rochester to accept Black people, it was added to Victor Green's travel guide publication "The Negro Travelers' Green Book"- A guide displaying services and businesses to black travelers. The Avalon Hotel accommodated quite a few Black celebrity travelers. The Avalon Hotel earned its place on the National Register of Historic Places in 1980. In 1987, the hotel became home to Hamilton Music- With studios and a store for musical instruments. In 2008, the building changed ownership again, and became Avalon Music, to reflect the history. Since then, the building has housed offices, apartments and a bistro. December 2023... Christine Stahl and Natalie Victoria purchased the Avalon building - with hopes of bringing a unique, historic venue- a vibrant space, blending the urban, glam character with the architectural history represented in that era. Welcome to: The Social at the Avalon-

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Last night, The Social set the stage.We were honored to host this year’s Bar Slam—an evening filled with incredible tale...
04/24/2026

Last night, The Social set the stage.

We were honored to host this year’s Bar Slam—an evening filled with incredible talent, bold flavors, and the kind of energy that reminds us why we love what we do.

And yes… after taking first place last year, our own Sarah came back ready to compete ✨

Grateful to be surrounded by some of Rochester’s best:
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Thank you to everyone who showed up, showed out, and made the night what it was.

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An intimate celebration, done beautifully ✨Whether it’s a micro-wedding, rehearsal dinner, or private celebration, our s...
04/23/2026

An intimate celebration, done beautifully ✨

Whether it’s a micro-wedding, rehearsal dinner, or private celebration, our space was created for moments like this—where the experience feels as beautiful as the setting.

Inquire with us to host your next event ✨

📧 [email protected]

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Tomorrow! Grab your ticket! 🎫 👇
04/22/2026

Tomorrow! Grab your ticket! 🎫 👇

Get ready to crush it at the 4th Annual Tattersall Bar Slam 2026— Sip, Snack, Repeat - The Tap House has you covered.

We’re fired up to host this year’s Bar Slam at The Social!Last year, our own Sarah brought home first place against some...
04/18/2026

We’re fired up to host this year’s Bar Slam at The Social!
Last year, our own Sarah brought home first place against some seriously tough competition… and this year—we’re coming back for more.

Thursday, April 23rd
Food • Drinks • Big Energy

Get your tickets now—you won’t want to miss this!

Bleu Duck Kitchen
The Purple Goat
Five West Kitchen + Bar
The Shoe Beverage Bar
The Social at the Avalon
Marrow
Sorellina”s
Thai pop
Chester's Kitchen and Bar
The Taphouse


Get ready to crush it at the 4th Annual Tattersall Bar Slam 2026— Sip, Snack, Repeat - The Tap House has you covered.

This baby shower at The Social was equal parts chic and joyful. Beautifully styled, effortlessly hosted, and exactly how...
04/08/2026

This baby shower at The Social was equal parts chic and joyful.

Beautifully styled, effortlessly hosted, and exactly how a celebration should feel.

Now booking spring + summer dates 🤍

Today- 1:00-4:00! Stop in for some yummy treats!!! She is set up in the Social at the Avalon!
12/22/2025

Today- 1:00-4:00! Stop in for some yummy treats!!! She is set up in the Social at the Avalon!

What a month it’s been at The Social at The Avalon ✨From intimate holiday gatherings to festive celebrations, our space ...
12/19/2025

What a month it’s been at The Social at The Avalon ✨

From intimate holiday gatherings to festive celebrations, our space has been filled with laughter, connection, and unforgettable moments. We’re so grateful to everyone who chose to celebrate here this season.

If you hosted an event with us, we’d love to see it 🤍

Share your photos and tag so we can relive the magic with you.

Here’s to a season full of celebration—and many more to come.🎄

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✨ Christmas Cookie Open House ✨Join us Dec. 21st from 1–4pm as Becca’s Sweet Tooth takes over The Social with holiday co...
12/09/2025

✨ Christmas Cookie Open House ✨

Join us Dec. 21st from 1–4pm as Becca’s Sweet Tooth takes over The Social with holiday cookies + treats! 🎄🍪

➡️ $30 pre-registration = (8) $5 items
➡️ Additional treats available on the Holiday Menu
➡️ Pre-order to secure your favorites!

Scan the QR code on the flyer to register.
Let’s make the season extra sweet at The Social at The Avalon 💙✨

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✨ The season of celebration is in full swing at The Social at The Avalon.We’ve hosted the most magical holiday gathering...
12/07/2025

✨ The season of celebration is in full swing at The Social at The Avalon.

We’ve hosted the most magical holiday gatherings—cozy corporate parties, intimate dinners, and festive get-togethers that transformed our historic space into pure seasonal charm.

If you’re planning an event, let us help you create something unforgettable.

📩 Inquire for availability: [email protected]

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The Social at the Avalon really does fit all families—yes, even the big farm families! 🚜🎄We loved hosting the Shea crew ...
12/03/2025

The Social at the Avalon really does fit all families—yes, even the big farm families! 🚜🎄
We loved hosting the Shea crew as they kicked off their holiday celebrations with us this weekend.

💚🎄💚🎄💚🎄💚🎄💚🎄💚🎄💚🎄

Address

301 Broadway Avenue N
Rochester, MN
55906

Telephone

+5073824971

Website

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