River Falls Days

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River Falls Days Join us in celebrating River Falls Days 2026! Live music, parade, 5k race, kids' entertainment and lots more happening all weekend long.

Thursday, July 9: 5:00 PM – 10:30 PM
Friday, July 10: 4:00 PM – 10:30 PM
Saturday, July 11: 11:00 AM – 10:30 PM

Sunday, July 12: Car Cruise & Grand Finale Fireworks

Theme: Christmas in July 2022 Date: July 7-10th

River Falls Days is a community celebration that takes place throughout River Falls all weekend long.

We ❤️ the River Falls Days Parade!
07/14/2026

We ❤️ the River Falls Days Parade!

On behalf of our River Falls Chamber of Commerce and Tourism Bureau Team, we would like to thank you, our community for ...
07/13/2026

On behalf of our River Falls Chamber of Commerce and Tourism Bureau Team, we would like to thank you, our community for an amazing weekend! River Falls is an incredible place to be and we are so appreciative of your kindness and togetherness!

This weekend would not be possible without the coordination and collaboration of so many including our sponsors, volunteers, board, and chamber team: Collin - Events and Member Engagement Manager, Rillie - Marketing and Tourism Manager, Carly - Summer Marketing and Events Intern and Rosa - CEO.

THANK YOU!

✨🎄 THAT’S A WRAP ON RIVER FALLS DAYS 2026! 🏖️🥳Wow, what an absolutely unforgettable weekend! Our Christmas in July celeb...
07/13/2026

✨🎄 THAT’S A WRAP ON RIVER FALLS DAYS 2026! 🏖️🥳

Wow, what an absolutely unforgettable weekend! Our Christmas in July celebration was a massive success, and it’s all thanks to the incredible community that showed up, celebrated, and made memories together.

An event of this scale simply isn't possible without the immense generosity of our local business partners. We want to extend one final, heartfelt thank you to our top-tier sponsors who helped make this year the best one yet:

Diamond Partners: WESTconsin Credit Union, First National Bank of River Falls, City of River Falls, UW-River Falls, Family Fresh Market, and BGR Trial Lawyers.

Platinum Partner: Ptacek's Family Market.
..as well as all of our phenomenal Gold, Silver, and Bronze sponsors!

From the live music to the kids' activities and the brand-new attractions, these businesses are the reason we can keep our favorite community traditions growing year after year.

See you all next year! ☀️🕶️

🎆 TONIGHT: THE GRAND FINALE FIREWORKS! ✨It all comes down to tonight! Join us as we wrap up River Falls Days 2026 with a...
07/12/2026

🎆 TONIGHT: THE GRAND FINALE FIREWORKS! ✨

It all comes down to tonight! Join us as we wrap up River Falls Days 2026 with an unforgettable fireworks show lighting up the night sky.

When: Sunday, July 12 at Dusk

Where: Hoffman Park, River Falls 📍

Cost: FREE!

Who: Everyone is welcome! Bring the whole family!

Grab your lawn chairs, blankets, and your favorite people, then join us for a fun, family-friendly evening as we celebrate an incredible River Falls Days weekend together. Thank you to everyone who helped make this year’s festival so special—we can’t wait to end it with a bang! 💥

We’ll see you tonight!

🏆🎄 AND THE RIVER FALLS DAYS PARADE WINNERS ARE... 🥁✨What an absolutely incredible turnout for the "Christmas in July" Pa...
07/12/2026

🏆🎄 AND THE RIVER FALLS DAYS PARADE WINNERS ARE... 🥁✨

What an absolutely incredible turnout for the "Christmas in July" Parade! Our streets were packed, the energy was unmatched, and our community floats and units brought their absolute A-game this year. 🎅🕶️

Our judges had a tough job, but the official results are in! A massive congratulations to our 2026 River Falls Days Parade Winners:

Best Use of Theme: TurnKey Corrections 🎄✨

Best Visiting Royalty: North Hudson Pepper Fest Royalty 👑👋

Best Music Unit: Amery High School Marching Band 🥁🎺

Judges' Choice: St. Croix Valley Shrine Road Runners 🏆👏

Thank you to everyone who built a float, marched, performed, and lined the streets to cheer them on!

🎥 Missed the action or want to rewatch your favorite entries? You can watch the full lineup of amazing units right now on our official parade livestream here: https://www.youtube.com/live/V6IxUaVlIDM?si=6zkU7yzTpX5epRFM

🚗✨ SUNDAY FUNDAY AT RIVER FALLS DAYS! It's Car Cruise Time! ✨🚗Get ready to showcase your ride or just come admire some i...
07/12/2026

🚗✨ SUNDAY FUNDAY AT RIVER FALLS DAYS! It's Car Cruise Time! ✨🚗

Get ready to showcase your ride or just come admire some incredible vehicles! Our FREE Downtown Car Cruise is happening today, Sunday, July 12th, from 11:00 AM - 3:00 PM on Main Street!

Here's what you need to know:

FREE ENTRY for Cruisers! Bring your classic, custom, or cool car! Spots are available on a first-come, first-served basis as they last. Get there early to secure your prime spot on Main Street!

Open Container Zone! Enjoy your favorite beverages within the designated cruise area when you purchase an official River Falls Days commemorative cup! Sip and stroll while admiring the cars.

Family-Friendly Fun! Even if you're not cruising, come stroll Main Street, check out the amazing array of vehicles, and enjoy the relaxed Sunday vibe of River Falls Days.

It's the perfect way to wrap up an incredible festival weekend! Huge thanks to our sponsors for making this possible.

See you on Main Street!

🏎️ SUNDAY MORNING: THE CAR CRUISE! 🏁Ready for some classic horsepower? The River Falls Days Car Cruise is back tomorrow ...
07/12/2026

🏎️ SUNDAY MORNING: THE CAR CRUISE! 🏁

Ready for some classic horsepower? The River Falls Days Car Cruise is back tomorrow morning to kick off the final day of the festival weekend!

We’re keeping it simple and classic—everything is exactly the same location and same rules as previous years.

When: Sunday, July 12

Where: Downtown Main Street, River Falls! 📍

Who: All classic cars, hot rods, muscle cars, and spectators are welcome!

Whether you're showing off your pride and joy or just want to stroll through with a morning coffee, come out and enjoy the view. See you there! 🛠️

💸🎟️ THE $1,000 CASH DRAWING IS IN ONE HOUR! ⏰✨The clock is ticking, River Falls! We are exactly one hour away from the b...
07/11/2026

💸🎟️ THE $1,000 CASH DRAWING IS IN ONE HOUR! ⏰✨

The clock is ticking, River Falls! We are exactly one hour away from the big Button Raffle Drawing live on the Main Stage at 6:00 PM! 🥳

If you haven't snagged your $10 button yet, this is your absolute last chance. Run down to the festival ticket booth right now to get your numbers in the running for that $1,000 cash grand prize. 💰🙌

Make sure you’re by the stage with your buttons ready when the clock strikes 6:00. You do not need to be present to win—let's find out who our big winner is! 🍀👇

07/11/2026

& just like that...we're back to lovin' life again 😍

Address

232 W. Maple Street
River Falls, WI
54022

Telephone

+17154252533

Website

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