RVA East End Festival

03/30/2026

Spring is in the air 🌸

The RVA East End Festival wishes everyone a happy spring and a restful, well-deserved spring break. Take this time to recharge, reset, and enjoy the season.

— Troy Kershaw, Project Manager ✨

03/06/2026

Happy Birthday to our fearless leader, Mr. Troy Kershaw!

Troy exemplifies true leadership through his unwavering commitment, dedication, and professionalism. He embodies what it takes to keep the wheel turning while leading with the utmost respect and integrity.

Mr. Kershaw, please know that you are sincerely appreciated and valued here in the City of Richmond, Virginia. We are grateful for the hard work, passion, and leadership you bring each day.

Please join us in wishing our Project Manager a very Happy Birthday! 🎉🎂 Troy LèLamar Kershaw

12/25/2025

Wishing you a Merry Christmas and a Happy New Year from all of us at the RVA East End Festival! 🎄✨
May the season bring you joy, peace, and togetherness, and may 2026 be filled with hope, creativity, and continued community celebration.

12/17/2025

Grateful for an evening of reflection and connection as we closed out the year with the RVA East End Festival family. Special thanks to for their continued partnership, leadership, and commitment to our community.

10/02/2025

How many days until next year’s event?! 🎶 🖼️ We still can’t stop smiling thinking about last weekend! 😊

09/29/2025

We can’t stop thinking about what a special, incredible celebration of community Saturday was! ♥️

Thank you to all of the performers who shared their talents with us, our vendors and community partners, the volunteers, everyone who came out, our sponsors and to all the folks with made it possible. 👏 We can’t wait to do it again!

🔗 There is still time to support arts and music programs in the East End Richmond Public Schools: https://bit.ly/42KG8qQ

Take a look at this great recap from WTVR CBS 6 News: https://bit.ly/4pNFUcj

📷 Stay tuned for more photos!

09/27/2025

🎶✨ It’s time! The 2025 RVA East End Festival has officially begun!

Bring the whole family and join us for an unforgettable day full of live music, great food and vendors, and fun for all ages.

📍 Martin Luther King, Jr. Middle School (1000 Mosby Street)
⏰ We’re here until 7PM!

Don't miss this incredible lineup of performances:

🎶 12:00-12:20pm – Richmond Police Community Band; National Anthem sung by Destin Scott
🎶 12:30-1:00pm – Students from Richmond Public Schools – East End
🎶 1:15-2:00pm – Lenny Holmes
🎶 2:15-3:00pm – James “Saxsmo” Gates
🎶 3:15-3:45pm – Keepin’ It Moving Line Dance
🎶 4:00-4:45pm – The Dap Mallory Band
🎶 5:00-5:45pm – Corey El
🎶 6:00-6:45pm – Richmond Symphony

🎉 Don’t let the ☔️ stop you - it’s nice and dry inside. We’ll see you soon!

09/27/2025

🎉 Get ready for the 2025 RVA East End Festival ! 🎶 🎨

📍 Here’s your quick guide to where all the fun is happening today from 12-7PM at Martin Luther King, Jr. Middle School:

🎤 Performances – Performers will take the stage in the Auditorium
🍔 Food Vendors – Enjoy delicious food & treats in the Cafeteria
🎈 Kids Zone – Interactive play areas & more in the Gymnasium
🤝 Community Partners/Vendors – Explore booths in the School Corridors

👀 Check out the map below!

🗓️ You don't want to miss this day full of fun celebrating our community and supporting the arts in East End Richmond Public Schools.

09/26/2025

The RVA East End Festival continues to make headlines! 📰 📺 Thank you to and for featuring our event and hosting Festival Chair Rev. Marilyn Heckstall and Program Chair/Headliner James “Saxsmo” Gates earlier this week! 🌟

Rain or shine, we can’t wait for tomorrow! 🎶 🏫 We’ll see you from 12-7PM for incredible performances, amazing food, great vendors, a Kids Zone and much more at Martin Luther King Jr. Middle School!

09/26/2025

🎶 We’ll see you rain or shine tomorrow at Martin Luther King Jr. Middle School! ☀️🌧️

A beloved free music festival is returning to Richmond on Saturday, rain or shine.

09/25/2025

Thanks to the Richmond Times-Dispatch for sharing the news about our new, indoor location for the Festival this weekend!

Due to a forecast of inclement weather, the RVA East End Festival will be held indoors at Martin Luther King, Jr. Middle School, 1000 Mosby Street, on Sat., Sept. 27

09/25/2025

🚨📢 Important update: Location change due to Saturday's weather forecast! 🌧️

We’re moving the Festival INDOORS to keep the fun going—rain or shine!

📍NEW Location: Martin Luther King, Jr. Middle School (1000 Mosby St.)
📅 Saturday, Sept. 27th from 12-7 p.m.

We’ve got everything covered! ☂️ Expect the same amazing performances, activities, and more—just under one dry roof.

Thanks for your understanding and for your support! We can’t wait to celebrate with you.