Whiskey Row Boot Drop_Official

01/06/2026

Thanks again to CNN Reporter, Harry J. Enten for joining us here in Prescott at the Boot Drop! We had a blast ringing in 2026 with you!

If you missed it, here’s one of the clips - thanks to our friend DJ Sheridan!

01/05/2026

We so appreciate all the law-enforcement that comes out every New Year’s Eve to help us ring in the Boot Drop safely. We hope you’ll come and honor them and all first responders this Friday night! 

Mark your calendars and join us at Courthouse Plaza this Friday, Jan. 9, at 5:30 PM to show your support for law enforcement 💙

For the 5th year in a row, the Courthouse Plaza Christmas Lights will turn blue in honor of National Law Enforcement Day and to recognize our local heroes. Local law enforcement leaders will also share a few words during the event.

We hope to see you there as we stand together in support!

01/04/2026

Thank you Blushing Cactus Photography for capturing the shots of this year‘s Whiskey Row Boot Drop. You did an amazing job once again! We appreciate you getting these photos for history! 🎉🍾 Happy New Year!

01/01/2026

Wishing you all a very Happy New Year 2026! Thank you to everyone who came out tonight to celebrate with us on Whiskey Row! And a huge thank you to all our sponsors who make this event possible every year.

Keep watching this page for photo and video uploads of this year's event!

12/31/2025

Tonight's The NIGHT!

Make plans for the biggest New Year's Eve celebration in Northern Arizona! 🌲👢
Historic Whiskey Row in downtown Prescott is the place to be. We are hyped to welcome back The Instant Classics—the Phoenix band that brought the house down last year is returning to bring you live music all night.

This event is FREE and open to all ages, so everyone can join the fun. We have two scheduled boot drops to fit your schedule:
• 10:00 PM
• Midnight
Come early, party starts at 7pm, grab a spot on the Row, and ring in the new year with us! See you here!

Photo credit: Blushing Cactus Photography!

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12/31/2025

Not able to make it to the Boot Drop tonight? Check out our free live feed on our website at https://bootdrop.com/. Hit the WATCH LIVE button at the top.

12/31/2025

Counting down to the New Year? It's just a few hours away, so come celebrate with us at the Whiskey Row Boot Drop!

Get ready for an unforgettable night as the amazing Leza Lachappel Dandos from Leza Live on KYCA 1490AM & 103.5FM joins Marco Espisita to MC you into 2026! We thank them both for lending their incredible talent and high energy to make the celebration fun and exciting from the stage.

Join us for a night of community, music, and celebration! Let's give 2025 the BOOT!

12/31/2025

We have CNN in the hood….dinner with all their crew and Prescott Chamber of Commerce at The Palace Restaurant & Saloon. Excited to see their worldwide coverage tomorrow night! If you can’t join us, tune in to watch. We appreciate them being here with us for the second year in a row!

12/31/2025

🎉 Celebrating 30 Years of Creativity & Success! 🎉

Helken & Horn Ad Agency has been the creative force behind more than a 1,000 successful campaigns for businesses big and small across Northern Arizona, and are the marketing team for the Whiskey Row Boot Drop! From eye-catching print and digital ads to stunning TV productions, logo designs, and smart media strategies, they’ve been helping brands shine for three decades!

✨ Did you know? Owner Tracey Horn made this incredible event possible 15 years ago? Her passion, determination, and the support of amazing clients, and willingness to take the risk, is why the Boot drops every year here in Prescott. So in 2026, go out there and take a chance on an idea or project!

We’re so grateful for their continued support and dedication to our community. Check out their amazing work and learn more at azadagency.com!

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12/30/2025

A huge thank you goes out to Matt's Saloon and its owner, Matt Brassard, for his incredible dedication to the Whiskey Row Boot Drop! As the event's producer, Matt donates countless hours of his time to make this night a spectacular success for our community. His passion is the driving force behind the event occurring every year!

We also want to extend our heartfelt gratitude to his business partner, Marco Espisita, who generously donates his time and talent every year to help MC the event.

We are so grateful for their commitment to this wonderful tradition!

12/30/2025

Thank you to Findlay Auto Group Prescott for being our PRESENTING SPONOSR this year! Findlay keeps Prescott moving by providing a variety of new and pre-owned vehicles. They offer servicing, financing, and employment opportunities.
A mainstay of our community, please check out their website here: https://www.findlaytoyotaprescott.com/

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