The Verb Agency

03/27/2026

Throwing it back to the moments behind the moments.

�The strategy, the setup, the problem-solving, the tiny adjustments no one sees — all part of building work that feels real when it finally goes live.

A lot happens between concept and final deliverable.�And honestly, that’s where a lot of the good stuff lives.

Behind the scenes with The Verb Agency.�Where ideas get built, shaped, refined — and brought to life.

03/04/2026

Lately I’ve been thinking a lot about the conversation around AI in advertising.

Everyone is trying to peer into the future — wondering how much it will change the way we concept, produce, and deliver creative work.

In many ways it reminds me of this old coin-operated viewer.

“Turn to clear vision.”

Right now the industry is doing exactly that — turning the dial, trying to get a clearer look at what’s ahead.

AI is an incredible tool. It can accelerate ideas, help visualize concepts faster, and open doors that didn’t exist even a few years ago. But the thing that still matters most hasn’t changed.
Perspective.

Tools don’t create meaningful work on their own. It still takes people who understand the story, the audience, and the purpose behind the work to frame what actually matters.

AI will absolutely change how we work.

But creativity, taste, and judgment are still the lens that brings everything into focus.

05/06/2024

Thrilled to share that our team at The Verb Agency brought home a Silver ADDY at the prestigious Pittsburgh ADDYS this past Thursday! 🏆 It's an honor to be recognized among such talented peers in the industry.

This achievement is a testament to the creativity, dedication, and hard work of our incredible team. A big thank you to everyone who contributed to this success and helped bring our vision to life! 🙌

We're committed to pushing the boundaries of creativity and delivering exceptional results for our clients. Winning this award motivates us even more to continue raising the bar and striving for excellence in everything we do.

Thank you to the Pittsburgh ADDYS for this honor and congratulations to all the winners and nominees. Here's to celebrating creativity and innovation in advertising! 🚀 Wind Gap Bluegrass Festival

https://www.post-gazette.com/business/career-workplace/2024/05/03/advertising-awards-addys-highmark-butter-pittsburgh/stories/202405020086

03/21/2016

A good way to look at new media outlets.

Old and new media blend together to make potent new combinations.

01/04/2016

A new book aims to document family-owned businesses before they disappear.

11/12/2015

Advertisers have their best chance yet to double flank consumers on social media.

07/31/2015

Arrels Fundacio - The most boring viral video By The Cyranos McCann, Spain - http://www.theinspiration.com/2015/07/arrels-fundacio-boring-viral-video-cyranos-mccann-spain/ …

POSTED TO Goodvertising by admin - Jul 31, 2015 Arrels Fundacio – The most boring viral video By The Cyranos McCann, Spaintweet tweet

07/23/2015

http://www.brandquarterly.com/time-stop-counting-followers-likes?

Today’s marketer knows that having a social media strategy is important. More and more, customers are looking to Facebook and Twitter when making their purchasing decisions. But knowing exactly how much of an impact your efforts are having on social ...

07/14/2015

We like making strudel fun!

07/09/2015

Symbols matter. That simple premise is what drove Facebook product design manager Caitlin Winner to tweak how the site's icons reflect women.