Rose Parade

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10/29/2026

Hit 2027 running with an electric midnight race.
lululemon Run with the Roses 5K is back in Pasadena this New Year’s Eve. You in? Registration is now open.
🏃‍♂️🏃‍♀️🏃💨⏱️

Please join us in congratulating Irene Maddox, our 2027 Rose Queen!👑From the surprise to the smiles and happy tears, tod...
10/27/2026

Please join us in congratulating Irene Maddox, our 2027 Rose Queen!👑

From the surprise to the smiles and happy tears, today marks the beginning of an unforgettable journey! We can’t wait to see Irene shine as she represents the Tournament of Roses and the Pasadena community.

Congratulations, Queen Irene! Your reign begins now! 🌹

10/24/2026

Wait… is that the Rose Parade?! 👀

We’re taking back to the world of classic animation! 🎬
Turns out, the magic of America’s New Year Celebration made its way into cartoons, too!

Did you catch this one back in 1954? 📺

THE ROAD TO PARADE DAY IS HEATING UP!Sneak Peek No. 4 is here, and we’ve got SIX more float designs to share! 🎉The 138th...
10/22/2026

THE ROAD TO PARADE DAY IS HEATING UP!
Sneak Peek No. 4 is here, and we’ve got SIX more float designs to share! 🎉

The 138th Rose Parade presented by Honda is getting closer, and the creativity headed to Colorado Boulevard keeps getting better!

🌹City of Alhambra
🌹City of Hope
🌹National Charity League, Inc.
🌹Odd Fellows & Rebekahs
🌹San Francisco Travel
🌹The UPS Store

Inspired by this year’s theme, “Welcome,” these entries bring fresh ideas and plenty of imagination to the Parade. And these renderings? Just the beginning! Picture these designs covered in flowers, seeds and natural materials, rolling down Colorado Boulevard on New Year’s Day. 🤯

The anticipation is building, the floats are taking shape and January 1 is getting closer! Which design are you most excited to see come to life? 👇🌹

MORE FLOATS. MORE FLOWERS. MORE WOW. ✨Sneak Peek No. 3 is here! Get a look at five more float designs headed to Colorado...
10/08/2026

MORE FLOATS. MORE FLOWERS. MORE WOW. ✨

Sneak Peek No. 3 is here! Get a look at five more float designs headed to Colorado Boulevard for the 138th Rose Parade® presented by Honda!

🌹Cal Poly Universities
🌹 City of South Pasadena
🌹 Downey Rose Float Association
🌹 Princess Cruises
🌹 Rotary

From “Soaring as One” to imaginative takes on this year’s “Welcome” theme, these designs are just the beginning.
Which one are you most excited to see come to life? 👀

Address

391 S Orange Grove Boulevard
Pasadena, CA
91105

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+16264494100

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