TrailCon

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TrailCon JUNE 24-25, 2025
📍Palisades Tahoe, Olympic Valley, CA

The Trends Reshaping Trail Running Participation, Culture, and the Marketplace from TrailCon 2026.Three Industry KOL's t...
10/09/2026

The Trends Reshaping Trail Running Participation, Culture, and the Marketplace from TrailCon 2026.

Three Industry KOL's tackle the questions the industry is asking. Is growth sustainable? Who is entering the sport and who is not? Where are the real opportunities, and what is hype? And what pressure points could slow momentum?

If you want to understand where trail running is going, not just where it has been, this is the session to check out.

Available now via the Freetrail | Trail Running Content, Community, & Culture YouTube channel and anywhere you get your podcasts.

Panelists include:
David Callahan, CEO of UltraSignup, brings race participation insights from hundreds of thousands of event entries, revealing who is showing up, where they are coming from, and where they are not.

Jenny Karn from the Sports and Fitness Industry Association (SFIA) provides the macro view, placing trail running within broader participation trends and demographic shifts across outdoor sports.

Steve Holmberg of Insight Accelerator adds consumer and marketplace insight, helping explain the why behind what in the data.

Together, Katie Schide and Rich Roll represent the full spectrum of what draws people to this sport — from the podium to...
10/02/2026

Together, Katie Schide and Rich Roll represent the full spectrum of what draws people to this sport — from the podium to the profound.

Available to view now on Freetrail | Trail Running Content, Community, & Culture YouTube and The Freetrail Podcast on Spotify.

This session was recorded at 2026 TrailCon presented by On with a full audience attentive to every word.

TrailCon 2026 Sessions, in partnership with Freetrail, releasing a series of five sessions recorded live at the 2026 event, with more to come!

Before the sport had a professional class, before GPS watches and carbon-plated shoes, before trail running was a global...
09/25/2026

Before the sport had a professional class, before GPS watches and carbon-plated shoes, before trail running was a global industry — Matt Carpenter was setting records that still stand today. Training at altitude in Manitou Springs, competing across disciplines and distances that most runners wouldn’t dare combine, Carpenter operated in a category largely of his own making.

Decades later, the sport is still catching up.

Available to view on Freetrail | Trail Running Content, Community, & Culture YouTube channel.

This session was recorded in a packed room at the TrailCon event, which drew several thousand attendees for three days filled with thought-provoking sessions, brand activations and a Vendor Village with more than 85+ exhibiting brands.

TrailCon 2026 Sessions, in partnership with Freetrail, is releasing the first in a series of five sessions recorded live at the 2026 event, with more to come!

Please Take Our 2026 TrailCon Post-event SurveyTrailCon, presented by On is a multi-day trail running festival designed ...
07/03/2026

Please Take Our 2026 TrailCon Post-event Survey

TrailCon, presented by On is a multi-day trail running festival designed to inform, educate and inspire, through panels, activations and networking.

If you joined us last week at Palisades Tahoe, thank you. Now, we are asking for your input to make the event even better in 2027!

Please note this is for ATTENDEES. If you were an exhibitor, sponsor, panelist, and/or moderator, you will receive a separate survey.

Please take the available via our link in bio.

TrailCon is meant to be a collective expression of our industry, and in order to do that, we need your input to create the 2027 version! Paramount to our collective future is YOUR feedback!

With panels and activations focused on the most pressing educational and inspirational topics in the sport, TrailCon is attended by stakeholders from the entire community, including brands, athletes, and fans.

TrailCon 2027 promises to elevate the trail running experience, offering unparalleled opportunities for networking, learning, and inspiration. Join us as we continue to blaze trails and shape the future of this thrilling sport.

This is an anonymous survey, so please don't hold back.
We want all the smoke.

Mark your calendars for June 21-23, 2027.

TrailCon Awards presented by ACGFor 2026 we were grateful to award and induct these incredible runners. Freetrail Awards...
06/27/2026

TrailCon Awards presented by ACG

For 2026 we were grateful to award and induct these incredible runners.

Freetrail Awards TROY- Katie Schide & Jim Walmsley

Freetrail Trail Performance of the Year - Tove Alexandersson & Jim Walmsley

Future Award - Pema Franchi
Courage Award - Jen Lichter
Community Award - Gary Cantrell (Laz)
Icon Award - John Cappis

Male Hall of Fame - Matt Carpenter, Julien Chorier, Ian Torrence

Female Hall of Fame - Nikki Kimball, Darcy Piceu, Megan Kimmel, Danelle Ballengee

Everyday at TrailCon ended with a conversation prompt and request to gather and talk. That's why we're here because the ...
06/26/2026

Everyday at TrailCon ended with a conversation prompt and request to gather and talk. That's why we're here because the future is now.

Missing the conversations already! We're so grateful to all our panelists of the 2026 TrailCon presented by On We can't ...
06/26/2026

Missing the conversations already!
We're so grateful to all our panelists of the 2026 TrailCon presented by On

We can't wait to do it all again.

📸GP Martin

The energy and engagement at TrailCon 2026 presented by On was what we hope to achieve. Thanks to everyone for being a p...
06/25/2026

The energy and engagement at TrailCon 2026 presented by On was what we hope to achieve.

Thanks to everyone for being a part of this moment in Trail Running.

📸 GP Martin

The Precision Fuel & Hydration 100m DASH back and bigger than ever. It's the most sought after accolade in running. Heat...
06/25/2026

The Precision Fuel & Hydration 100m DASH back and bigger than ever. It's the most sought after accolade in running.

Heat's, Semi's, Finals. Threes stages and two champions.

We've finished icing the pavement back to a normal temperature because it got lit up 🔥

📸 GP Martin

Day 3 of TrailCon presented by On Sunrise Summit run to KT-22 🔥The only way to start the day. Grateful for everyone who ...
06/24/2026

Day 3 of TrailCon presented by On
Sunrise Summit run to KT-22 🔥
The only way to start the day. Grateful for everyone who set their alarm and started their day on the best foot with On

🎧 Kyle Railton
☕&🥐 Coffeebar
📸 GP Martin

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1960 Olympic Valley Road
Olympic Valley, CA
CA 96146

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