Emilia’s Sole Alleata “Emilia’s Sun Alley”

04/04/2026

Somewhere in Newton Falls,
he’s already been.

Not in the daylight. Not with a crowd watching.
Quietly. Carefully. Like a secret meant to be found.

The Easter Bunny has hidden eggs throughout town.
Most hold small surprises, a little joy, a little luck.

But one of them
one of them holds something far greater.

A large cash prize. Real. Waiting.

No map. No clues. No second chances.
Just your instincts and a bit of Easter magic.

Search the sidewalks. Check the corners. Look where others might pass by without a second glance.

Because right now someone is walking past it.

Will it be you?

🐇🥚💰



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04/04/2026

04/01/2026

This Friday… the lights stay on a little longer in Newton Falls.

It’s Late Night in the Falls.

For one evening each month, our historic downtown stretches the day just a bit further. Shops that usually close their doors early will be open later. Restaurants will be welcoming guests into the evening hours. The kind of places you always mean to visit, suddenly give you the time to.

If you’ve been hunting, exploring, or just passing through, this is your chance to slow down and experience the town after hours.

Walk the town.
Grab dinner.
Step inside a shop you’ve missed before.
Stay awhile.

And if the weather permits, the alleyway will be open and lit up for guests to relax, gather, and enjoy the evening air, a little pocket of calm tucked right into downtown.

This takes place the first Friday of every month, and this one’s shaping up to be a good one.

Newton Falls has a different kind of charm at night, you just have to see it for yourself.

03/31/2026

Thank you Nikki Price for the great photos! 🧡🖤

03/30/2026

Our alleyway is back open for the public in our Newton Falls Downtown Historic District. Please be respectful of our property so we can continue keeping it open, thank you and enjoy.

03/28/2026

The small community of Newton Falls is staging a treasure hunt in order to bring excitement and tourists to their village.

03/02/2026

HOW THIS TREASURE HUNT BEGAN

On January 27th, I was laying in bed scrolling TikTok before falling asleep.

A video popped up about Forrest Fenn and his legendary treasure hunt.

And right there, in that quiet moment, something clicked.

Newton Falls has been struggling for years. This past year has been especially hard for several small businesses in town. I’ve been constantly thinking, constantly searching for ways to bring people here. Because the truth is…

This IS a Hallmark town.

We have two waterfalls.
The historic Newton Falls Covered Bridge
The Newton Falls Community Center originally dedicated as a USO during WWII.
A downtown on the National Register.
Charm you can’t manufacture.
History you can’t replicate.

And I thought…

What if we created our own treasure story?

The next morning, I walked into Fieldview Acres Mercantile and decided we were doing it.

No blueprint.
No experience.
No master plan.
Just belief.

I had absolutely no idea what I was doing.

But within one month, that late-night idea turned into something real. Something extraordinary.

We built a full-scale treasure hunt.
We raised nearly $30,000 in cash, gold, silver, and jewelry.
We gained national press.
And most importantly, we watched an entire community come together.

Local businesses.
Sponsors.
Families.
People from out of town.
People who haven’t visited in years.

All rallying behind one simple goal:

Bring people back to Newton Falls.
Support small businesses.
Remind everyone what we have here.

This treasure hunt was never just about the chest.

It was about foot traffic.
It was about hope.
It was about showing that Newton Falls is not a forgotten dot on the map.

It’s a destination.

Sometimes the biggest things start with a simple scroll before bed and a decision the next morning to just go for it.

And we did.

02/25/2026

Currently, the prize chest contains a collection of cash, gold coins, silver coins and jewelry, and continues to grow as even more sponsors join in on the effort.

02/03/2026

Discover The Signature Wedding at Split River Social, an all-inclusive wedding experience designed to feel effortless, elevated, and personal.

12/21/2025

12/20/2025