Newland Christmas Tree Festival

Newland Christmas Tree Festival We invite you to experience our small-town Southern Appalachian Christmas wonderland! ❉

❅ The 2025 inaugural Newland Christmas Tree Festival will be Friday Nov. 21 & 22, from 11 am to 9 pm, at the Avery Square, after Helene canceled last year's debut.

Enjoy your day ahead, friends — whether with family, friends, in the company of a restaurant, or alone  🧡 We're struggli...
11/26/2025

Enjoy your day ahead, friends — whether with family, friends, in the company of a restaurant, or alone 🧡 We're struggling with some ill-timed turkey-thawing logistics today (not to mention the guilt of being aspiring vegans). But there's much to be thankful for, and in this moment we give thanks to yet another OG Newland Christmas tree worker.

Going forward, feel free to swing by for more festival footage and follow-up updates — a lot of footage, slow process.

If you went by the 14-foot-tall Christmas tree at the heart of the Square, you might have noticed it stands over a honey...
11/26/2025

If you went by the 14-foot-tall Christmas tree at the heart of the Square, you might have noticed it stands over a honey-gold cross-section of a big tree trunk. That slice came from a 40-foot Norway spruce in Montezuma that now stands in the Panther Stadium. Ricky Thompson, a Newland tree-worker who often works for Newland’s Sugar Mountain Nursery, chainsawed the disk specifically for the festival and delivered it so families and kids could count its rings — as in an open-air, countryside museum of natural sciences. Perfect for teachable moments!

Thompson routinely scales trees up to 60 feet tall. Last year he was assigned to the Sugar Mountain Nursery crew that harvested the Cartner family’s Fraser fir for The White House Blue Room, though he mostly shied away from the cameras. (Below, see the "Newland Voices" Q&A with Sugar Mountain Nursery co-owner Wayne Holden for more about that year!)

Sugar Mountain Nursery supplies and lights large specimen trees across the region, work that demands skilled climbers. The job mirrors the dangers involved in the logging industry — one of the most dangerous jobs in the US according to OSHA — with all the high risks involved with heights, heavy machinery, treacherous terrain, and chainsaws. (Thompson says he’s missing part of one finger. Decades ago, as a tween or early teen — he says he doesn’t keep track of those things — he accidentally sawed that piece off while doing logging work, and he kept working till he finished his job. Safety standards have changed a ton since then. Thompson likes to use his deformity as the butt of jokes for the benefit of family and kids).

When asked if he wasn’t afraid of the hazards of his occupation, the tree-worker said fall and other risks were very real but there was no point to being afraid — it wasted time, sapped energy and you just had to have faith. While he follows safety regulations out of obligation, he says he much prefers climbing trees freestyle like he used to in the olden-days.

This Christmas, take a moment to remember that our living rooms sparkle and The White House smells of pine every winter because of tree-workers’ skill and nerve. Our heart goes out to the hundreds of thousands of everyday workers just like the ones in Newland who are Christmas heroes in the flesh!

Thank you, Sugar Mountain Nursery, for generously lighting up the big Avery Square tree! It was beautiful.

Thank you!
11/25/2025

Thank you!

11/24/2025

We spoke with a very happy craft-vendor on Saturday! Check out Cozy and Quaint Quilts by Tori for "hand-crafted bags, bookmarks, pouches, quilts and more!" She has the cutest scrunchies! Phone: (828) 803-5185.

It was keeping in character that Saving Shirley find themselves at an Appalachian Town Square nestled among three church...
11/24/2025

It was keeping in character that Saving Shirley find themselves at an Appalachian Town Square nestled among three churches, a courthouse, a post office, several stately memorial structures, and a monument inscribed with the Ten Commandments, and opt to defy the geometry, performing unprecedented edginess under flashing neon-lights till the very inky-black, nocturnal hours of 8:00 pm. They're a rock band, can’t help it!

But in all earnestness, they put on such an amazing show, jamming to timeless rock/pop favorites like the Backstreet Boys (some of us can’t believe the “turn-of-the-century” and 2010s are classics now)!

It was loved by a wonderful little crowd spanning all ages, who seemed to forget the social mores for a moment and succumb to spirited dancing, with families rocking with their little ones, and one child literally rolling. Very good times were had by all!

Thank you, Saving Shirley, for the fireworks!

11/24/2025

Saturday afternoon, Jonathan Birchfield stood by himself in the gazebo, his guitar cradled like a secret, hair neatly parted as though the wind had combed it*, suit somehow demure, singing like a glimmering riverboat daydream. Each artist casts a kind of spell, so to speak, and the one his presence cast was in the lineage of folk-music—warm, soothing, unadorned. It was magical.

*Not the same tent-dismantling wildfire-season wind from earlier in the morning.

11/23/2025

On Saturday, the festival was blessed with so much prodigious artistry. Avery County’s own Tasha Ann crooned Christmas classics like “Beautiful Star of Bethlehem” and the most sweetly, fervently plaintive rendition of “Jolene” that we’ve heard to date (and we loved her band too)! In the audience, two kids remarked, “I thought Tasha was just our dance teacher. I didn’t know she was a COUNTRY SINGER! … She’s nice AND cool!”

She might even be our next home-town Dolly Parton — and indeed, she’s quite the Renaissance Woman: At such a young age (before even beginning college), she’s already a nurse aide, a jazz, tap and ballet student/instructor and a lead-dancer at the Blue Ridge Performing Arts Academy in downtown Newland. And that’s just a bit of her journey! All of us will be cheering and following Tasha Ann Music’s ascent to Christian-country stardom!

Just a head’s up that Newland’s own BRPAA is set to perform The Nutcracker with the High Country Youth Ballet and Carolina Ballet Company on December 13th & 14th, at Mountain Heritage High School in Burnsville, NC! (You can buy tickets here: blueridgeperformingarts.com)

In the days ahead, we’re following up with more footage from Saturday, feedback from participants and festival-goers, and lessons learned that the festival aims to put into practice next year!

11/23/2025

Maggie Palmer Lauterer, of Crossnore, talked to the festival about her memories of the Christmas tree industry's earliest days in Avery County!

(The footage below shows her paraphrasing her gazebo speech.)

11/23/2025

Right off the bat, as the inaugural Newland Christmas Tree Festival's wrapped up and participants unwind, we want to express our sincere gratitude to all those who resonated with the heart and vision of this festival, and who came out to make it possible. To both the deeply rooted local participants and those from farther out, you're a foundational part of something special, and our solidarity is so meaningful. We're inspired by the creativity, humor, joy, kindness, and generosity of spirit that permeated the Avery Square on Friday and Saturday. We hope to see you again soon, and take care till then. We hope you enjoy this season of gratitude and family-gathering, and Merry Christmas

”Are y’all ready for some rock ‘n’ roll? … I hope everyone‘s having a great time because we’re just getting started.” Co...
11/22/2025

”Are y’all ready for some rock ‘n’ roll? … I hope everyone‘s having a great time because we’re just getting started.” Come out for the grand finale of the inaugural Newland Christmas Tree Festival! The Avery Square is lit up with sparkling Christmas lights and Fraser firs, and Saving Shirley is rocking the Square for the rest of the night (till 9)!

11/22/2025

The weather‘s finally looking up. 🌞 After a day of rain and a night of strong gusts, we’re continuing the celebrations, starting with Avery Community Band and Viking Band! 🎺🎷🪈🪘🪗

We take inspiration from our neighbor, the post office: “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds!”

Photo c/o Sarah Dewitt 📸

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100 Park Street
Newland, NC
28657

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