Artist For Artist

Artist For Artist Artist For Artist® is an experiential agency focused on music, branding, and impact. Events | Marketing | Talent | Design

06/01/2026

If artists are businesses *and they are* then why don’t they know anything about their customers?

Anj Fayemi, CEO of Rivet, at Take Action x SXSW on why the music industry’s relationship with fan data has never made sense, and how understanding your fans better is the key to building a smarter, more sustainable career.

Your fans are making decisions about you in TikTok feeds, Discord communities, and other social media. The artists who know that, and act on it, are the ones who win.

05/26/2026

“There’s nothing like this kind of universal connection of music.”

John Ondrasik of at Take Action x SXSW, reflecting on a deeply personal moment in Ukraine. Sitting in a blown-up airport, unable to speak the language, watching people fighting for their survival sing and share music together.

Some things don’t need translation. Music is one of them.

Read more from the Power of Music for Social Good panel on our blog at link in bio. And if you haven’t already, subscribe to our newsletter for more content like this. 🎵

05/22/2026

Fans are smart. They know when you’re being authentic and they know when you’re not.

Ryan Star of Stationhead and Dorian Perron of Groover at Take Action x SXSW on building real fan relationships, and why some of the best content an independent artist can make is as simple as filming a friend’s first reaction to your new track.

Build with authenticity. Trust your fans. The rest follows.

New York, we’re coming for you. 🎵Artist For Artist® and Cyber PR are bringing Music IP Experiences & Community Connectio...
05/20/2026

New York, we’re coming for you. 🎵

Artist For Artist® and Cyber PR are bringing Music IP Experiences & Community Connection to Warner Music Group as part of New York Music Month, an evening of panels, live performance, happy hour, and networking built for NYC’s music community.

June 11 | 5–8 PM Warner Music Group, 1633 Broadway, 7th Floor, New York, NY

On the agenda:
🎤 “From Buzz to Bond: Building True Fan Relationships in a Crazy World” - a Cyber PR panel on superfans, community building, and sustainable artist careers
🎤 “Bringing Music IP to Life: From Catalog to Cultural Experience” - an AFA panel on transforming music IP into immersive cultural moments
🎵 A stripped-down performance from a NYC-based breakthrough artist
🥂 Happy hour and industry mixer

RSVP at the link in bio. nymusicmonth.nyc

05/19/2026

Three months of posting. 200 views per video. Then one cover hit a million in 24 hours.

Harrison Cohen of DUUNES at Take Action x SXSW on how a single TikTok cover unlocked Australia as one of his top markets, and how he’s using that data to plan his next tour.

45 million views. 4,500+ user-generated videos. A fanbase he didn’t know he had, in a country he’d never toured.

This is what data-driven artist growth looks like in 2026.

05/15/2026

During COVID, something interesting happened in the music industry, and the numbers told the whole story.

Coyle Girelli of Calm and Collected Music Group at Take Action x SXSW on how people naturally gravitated towards sound to heal during the pandemic, driving a massive explosion in functional music consumption that hasn’t slowed down since.

Music is medicine. The data proves it. Read more on our blog at the link in our story.

05/08/2026

Most artists don’t have an email list. That’s the problem.

of at Take Action x SXSW on why first-party data is the most valuable and most overlooked asset in an artist’s business, and how a targeted, well-timed email to fans in the right city can directly move tickets.

He’s doubled the email list of every artist he works with. The results speak for themselves.

Read more at the link in our story.

05/05/2026

“There is one role that sits at the center of nearly every strategic decision, and that is the artist manager.”

Neeta Ragoowansi of Music Managers Forum - US at Take Action x SXSW put it perfectly. The role of the manager has evolved from a cottage trade into a global profession, one that shapes budgets, partnerships, long-term strategy, and the entire team around an artist.

The music industry looks completely different than it did 20 years ago. The artist manager is why.

Read more from the Music Managers: The New Power Brokers panel at the link in our story.

05/04/2026

“No one can take your money. No one can take your data. No one can take your fans.”

Tommy Stalknecht of dropped some truth at Take Action x SXSW, and it’s something every independent artist needs to hear.

When you sell direct to fan, you own the relationship. Spotify and iTunes aren’t legally able to tell you who your fans are because they’re their customer, not yours. But when you control the transaction? Everything changes.

The direct-to-fan model has been building for years. Now even the majors are paying more attention. Are you?

Read more from the From Discovery to Superfans panel at the link in bio.

04/29/2026

We said music powers change. These artists proved it.

From Passion Pit to Five For Fighting, Ketch Secor to John Popper of Blues Traveler, and a slate of breakthrough artists who held their own - Take Action x SXSW 2026 delivered two nights of performances at Inn Cahoots that nobody in that room will forget.

Presented by and . 🎵

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