Join us every year on the last Saturday of September as we celebrate our iconic, one-of-a-kind event full of sizzling beef, community fun, and unforgettable memories! On the last Saturday in September, the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premier event drawing visitors back year after year to join in on the one-of-a-kind fun you can only find in the Northwoods. Roasters begin cooking their signature beef roasts before dawn. Herds of creative festival goers dressed in cow-themed costumes start packing downtown early for the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, live music, & Prime Choice Craft Show featuring more than 80 vendors. Mooo-ve on down to Veterans Park to watch the Beef Eating Contest, Cow Pie Plop on Front Street, and of course the famous Roaster Food giveaways on main street!