09/30/2026
Finding the right sound can make or break a creative flow.
For Sample Focus founder Daniel Trostli, that problem became the starting point for building a platform designed to help producers find what they’re looking for faster.
Ahead of WMC 2027, we spoke with Trostli about building tools around the realities of the creative process, where AI could improve sample discovery, and the challenge of growing an open, community-powered library without sacrificing quality.
Read the full interview here: https://wintermusicconference.com/2026/09/24/sample-focus-built-its-catalog-without-venture-capital/