The Miracle Mile Paradox

01/02/2013

We got a mention on the ARGNet's Year in Review!

Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end...

01/02/2013

ENGAGE! is a new web-series developed by Jeremy Yanofsky where learning through play is the name of the game. Designed kids and teachers alike, ENGAGE! goes ...

10/24/2012

Table set up for Transmedia LA, the Time Switch made and appearance!

10/24/2012

We made it to the Featured section on Slideshare:

10/23/2012

We also made it to the top Case Studies for Conducttr, check it out:

10/23/2012

For all of those curious on the behind the scenes data, the case study is out!

A Project by Transmedia LA Presented by April Arrglington

10/13/2012

Getting ready for the Case Study presentation over at Storyworld! If you come on by our table you can enter our raffle to win fabulous prizes including T-Shirts, Posters, and even your own Mechanical TV!

alternate reality game

09/18/2012

Gorilla ARG 101 (Part Deux!)

Question: when is appropriate to paint game clues in the sidewalk? Answer: late at night when no one is watching, distract the valets at the nearby theater b...

09/18/2012

Gorilla ARG 101.

Susan Bell, Amanda Price and I (behind the camera) discuss planting clues along the Mile for the live experience.

09/11/2012

Quick Time Switch close up, enjoy!

In case you were curious.

09/11/2012

Great post mortum post on LauraLee character arc by our own Nedra Weinreich (http://blog.social-marketing.com/2012/09/lauralees-depression-immersive.html)

Excerpts from the Miracle Mile Paradox alternate reality game for a case study about immersive storytelling for health promotion. Lauralee Simcoe is one of the characters written by Nedra Weinreich () for the story (among several other writers), told online via social media.

09/06/2012

Thanks 2 everyone who played ! Post-mortem updates will be posted in the following weeks. If you have questions about , like how to age documents, let us know! We will answer all your questions. Just stay tuned!