05/28/2026
Happy Thursday, Hula Fam! 🪵✨ Earlier this year, we promised you that changes were coming. We told you that we were listening, that you were seen, and that your feedback wasn’t just hitting a void. Well, we’re back with our next major update, and this one comes straight from the heart of the swamp. Classic vibe HULA letters are coming back! 🎉
Let’s talk a little truth and transparency, because you always deserve it. We saw the rumors last year, but the honest-to-goodness reason the letters took a hiatus wasn’t to save a buck. It came down to safety. Year after year, people just could not stop climbing them, which created a massive safety hazard for our fans and violated some rules which required us to take a step back to figure out a better way.
Truthfully we missed the old Hula letters just as much as you did. So, we went back to the drawing board to explore the best way to bring back that magic in a fresh, safe, and elevated way. This year, the letters are moving to a brand-new home: Spirit Lake & we’re looking for design & creative proposals to help us bring this vision to life! 🌀🪵 We are absolutely elated to bring back this iconic homage to the letters you all know and love, reimagined for the ultimate immersive experience.
🎨 Spirit Lake applications officially open on June 2nd! If you want to submit a proposal and leave your mark on the festival grounds, get those creative juices flowing. We can’t wait to see you all back at the Suwannee soon. Keep talking to us, because we’re always listening.
Who’s ready to find the new letters at the lake? 🔮👇
🎫: Hulaween.com
