09/09/2026
What if the algorithm isn’t actually your biggest content problem? 👀
At SMWL26, Shawn Quintero challenged us to look beyond algorithms, trends, and platform changes and pay closer attention to how we’re creating in the first place.
Through his Four F’s Framework, Feel, Fact, Focus, and Fruit, Shawn showed how everyday experiences can become meaningful stories when we create from a place of authenticity and alignment.
His message was a powerful reminder that we don’t need to create content just to satisfy an algorithm. We need to create content that reflects our experiences, values, and perspectives.
The algorithm amplifies what people respond to.
And people respond to authenticity.