Licensing Expo

Licensing Expo Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Licensing Expo, Mandalay Bay Convention Center, Las Vegas, NV.
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As the largest tradeshow dedicated to brand licensing, Licensing Expo has long connected the world's most influential brand owners and agents with manufacturers and retailers for the latest brand extensions and collaborations.

⚽ Beyond the Pitch: The $15.8B Licensing Game Behind the FIFA World CupWhile the world watches goals, brands score big t...
06/16/2026

⚽ Beyond the Pitch: The $15.8B Licensing Game Behind the FIFA World Cup

While the world watches goals, brands score big through football’s licensing ecosystem. Here’s why the World Cup is a licensing powerhouse:

1️⃣ Merchandising Magic
• Player-specific jerseys consistently dominate blank jersey sales at major tournaments
• Limited-edition collabs sell out in minutes
• Official mascot plushies generate $150M+ per tournament

2️⃣ Protection Playbook
With knockoffs appearing within 72 hours of matches, robust and crucial IP strategies include:
• Registering designs in key markets pre-tournament
• Partnering with customs agencies to block counterfeits
• Leveraging blockchain authentication for premium merch

3️⃣ Lasting Legacy
The smartest licenses extend beyond the final whistle:
• Food/beverage partnerships (think: Lay's Globally Inspired Flavors)
• Retro merch drops capitalizing on nostalgia
• Esports/gaming integrations for year-round engagement (FIFA x Roblox)

What brand do you think is winning at sports licensing? Let us know in the comments.

LEC 2026 | Discover Why You Need to Be Here** Your Gateway to the Chinese Market**China’s licensed merchandise retail sa...
06/09/2026

LEC 2026 | Discover Why You Need to Be Here

** Your Gateway to the Chinese Market**
China’s licensed merchandise retail sales reached USD 14.4 billion, representing one of the fastest-growing licensing markets globally. With rising consumer demand for brand collaborations and emotional connections through IP, LEC 2026 opens the door to this unparalleled opportunity.

**Unmatched Brand Access**
Meet 420+ exhibitors showcasing 2,000+ IPs under one roof — from global entertainment giants to China’s digital-native powerhouses: Warner Bros, BBC Studios, IMG Licensing, Alifish, CAA, PPW, Tencent Video, Bilibili, 52TOYS, BDuck, XIAMEN QIZHONGJI, and more.

**Exclusive Industry Intelligence**
Gain insights from the China Licensing Conference (CLC), co-organized with Licensing International. Hear from industry leaders on topics including cross-border IP collaboration, digital transformation in licensing, and consumer trends shaping the future of brand partnerships.

** 70,000+ Decision-Makers**
Connect with manufacturers, retailers, brand strategists, and licensing agents from China and beyond — including Alibaba, LVMH, SAM’S CLUB, MINISO, Bosideng, and Yunnan Baiyao — spanning 12 industries from toys and apparel to beauty, retail, and cultural tourism.

**7,000+ Matchmaking Meetings**
LEC’s online pre-scheduling platform breaks down cross-industry barriers, connecting licensors with qualified licensees, OEMs, ODM, and retailers for high-impact, one-on-one meetings. In 2025, 27,569 meeting requests led to 6,884 successful pairings — a 13% increase year-on-year.

👉 Register now for FREE: https://im8c.cn/HeD8eH

05/27/2026

What a show! Thank you to the brands, IPs, retailers, manufacturers, licensors, and licensees who were a part of the biggest Licensing Expo yet, with 410 exhibitors (130 brand new!) and 12,500+ attendees we couldn't have done it without you! 👏

The energy was absolutely electric, from Sharon and Jack Osbourne to Ashley Graham and Netflix's CMO taking the stage! With 28% international attendance from 78 countries, truly proving Licensing Expo is THE global marketplace for licensing. It was an incredible 3 days of bringing the $389.8 billion licensing industry together! 🙌

Take a look back at the excitement and we'll see you next year, May 25-27, 2027!

🚨 10-MINUTE WARNING! 🚨Not Just for Kids: How Location Based Entertainment Captivates Older Audiences📍 License Global Mai...
05/21/2026

🚨 10-MINUTE WARNING! 🚨

Not Just for Kids: How Location Based Entertainment Captivates Older Audiences

📍 License Global Main Stage
⏰ Starting at 10:30AM (45 min session)

Discover how immersive experiences are winning over adults through:
- Themed dining & interactive storytelling
- Nostalgia-driven attractions
- Cutting-edge technology

Speakers:
Veronica Hart, Chief Growth Officer at RWS Global
Maura Regan, President, Licensing International
Melissa Oviedo, CEO of the Themed Entertainment Association
George Wade, President, Bay Laurel Advisors
Marie Marks, Senior Vice President & Head of Global Experiences, Paramount

There's still time to make new connections!Speed Networking starts In 10 minutes at the Networking Hub.It's the last day...
05/21/2026

There's still time to make new connections!

Speed Networking starts In 10 minutes at the Networking Hub.

It's the last day, so take some time to get to know a new connection, swap insights, contact details and ideas before moving on to the next!

🔥 Keep the Expo Energy Going!The networking doesn't stop when the show floor closes. Join us at Encore Beach Club at Nig...
05/20/2026

🔥 Keep the Expo Energy Going!

The networking doesn't stop when the show floor closes.

Join us at Encore Beach Club at Night for:
• Top-tier DJs spinning high-energy sets
• Exclusive industry networking under the stars
• Complimentary entry with your expo badge

📅 Tonight! (Wednesday, May 20)
⏰ 10:30PM-1:00AM
📍 Encore Beach Club at Night

🎟 Entry: Show your Licensing Expo badge (physical or digital)
👕 Dress Code: Beach casual (no jerseys)

Tag your after-hours crew!

🚨 Starting in 10 Minutes! 🚨Leveling the Playing Field: The Next Era of Inclusive ProductsDon’t miss this powerhouse pane...
05/20/2026

🚨 Starting in 10 Minutes! 🚨

Leveling the Playing Field: The Next Era of Inclusive Products

Don’t miss this powerhouse panel at the License Global Main Stage featuring:

- Shaquem Griffin (NFL’s first one-handed player & entrepreneur)
- Shaquill Griffin (Super Bowl LX Champion, Seattle Seahawks)
- Mindy Scheier, Founder of Runway of Dreams and GAMUT Management
- Pat DeCrescenzo, Paralympic snowboarder & Founder of Volto Santo
- Moderated by Ian Hart, Head of Content, License Global

💡 Discover how inclusive design is reshaping licensing—from $350B adaptive markets to game-changing partnerships.

📍 License Global Main Stage

🍔🥤 10 MINUTE WARNING! Beyond the Plate keynote is about to serve up the hottest trends in culinary licensing at the Lice...
05/20/2026

🍔🥤 10 MINUTE WARNING! Beyond the Plate keynote is about to serve up the hottest trends in culinary licensing at the License Global Main Stage. Grab your seat - this one's piping hot!

🚨 10-MINUTE WARNING! 🚨Republic Brands Group invites YOU to meet digital superstar Avani Gregg at Booth E142!🌟 Today Only...
05/20/2026

🚨 10-MINUTE WARNING! 🚨
Republic Brands Group invites YOU to meet digital superstar Avani Gregg at Booth E142!

🌟 Today Only
⏰ 12-2PM
📍 Booth E142

Don't miss your chance to meet Avani and receive a special gift with your visit (while supplies last).

🎮 GAMING PROS: FINAL CALL!The panel "Beyond the Controller" starts in 10 MINUTES (11:30 AM) at the License Global Main S...
05/20/2026

🎮 GAMING PROS: FINAL CALL!
The panel "Beyond the Controller" starts in 10 MINUTES (11:30 AM) at the License Global Main Stage!

💡 Discover how gaming brands are exploding into:
→ TV/film adaptations
→ Beauty collaborations
→ Next-gen collectibles
→ Immersive attractions

🔥 Learn from industry leaders about:
• Licensing for hardcore fans vs. mainstream audiences
• Building cultural relevance beyond consoles
• The future of gaming IP in entertainment & retail

📍 License Global Main Stage
⏳ Starts at 11:30 AM (30-min session)
🚨 Seats filling fast!

Address

Mandalay Bay Convention Center
Las Vegas, NV
89119

Website

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