SHOT Show

09/01/2026

Make Sure It’s Secure®. 🔒

Secure firearm storage can help prevent su***de and deter unwanted access.

During , Corey Taylor reminds firearm owners to use lockboxes, safes and gun locks.

Learn more: http://GunStorageCheck.org

If you or someone you know is struggling, call 988.

08/31/2026

Enter the Gun Storage Check Week® Sweepstakes Sept. 1–7 for a chance to win a Lodestar LNK9, ARV $1,395.

Complete the entry form, then watch eligible safety videos for up to five additional entries: http://GunStorageCheck.org/sweepstakes

No purchase necessary. 21+; 50 U.S./D.C. Rules apply.

Review your storage. Expand your firearm-safety knowledge. Enter for a chance to win. 🔒

During Gun Storage Check Week®, September 1–7, complete the online entry form at http://GunStorageCheck.org/sweepstakes for a chance to win a Lodestar Technology LNK9, with an approximate retail value of $1,395.

After completing the entry form, you can earn up to five additional entries by viewing eligible firearm-safety or su***de-prevention education videos on the Gun Storage Check Week® website.

While you are there, take time to review your current storage setup and make any changes needed to Make Sure It’s Secure®.

Entries close at 11:59 p.m. EDT on September 7. One winner will be selected in a random drawing on September 8. ✅

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and District of Columbia who are 21 or older. Void where prohibited or restricted by law. Official Rules apply. Odds depend on the number of eligible entries received.

08/31/2026

Gun Storage Check Week® is Sept. 1–7. During the week and throughout Su***de Prevention Month, take a moment to review how your fi****ms are stored and make any updates needed to help prevent unauthorized access.

http://GunStorageCheck.org

Secure storage can create critical time and distance during a crisis.

Creating that time and distance can allow a crisis to pass and provide an opportunity to connect someone with support.

Gun Storage Check Week® is September 1–7. During the week and throughout Su***de Prevention Month, take a moment to review how your fi****ms are stored and make any updates needed to help prevent unauthorized access.

Join NSSF in the effort to Make Sure It’s Secure®. Learn more at https://gunstoragecheck.org/. ✅

***dePreventionMonth

08/28/2026

The lever-action rifle has been part of American fi****ms history for generations, but its story is far from over.

While modern platforms continue to evolve, lever guns have found new life with today’s gun owners. A blend of tradition, practical performance, and modern manufacturing has introduced a new generation to one of the most recognizable rifle designs ever made. Whether it's for hunting, collecting, or simply enjoying a day at the range, the appeal of the lever-action continues to grow.

Looking back at its evolution offers an interesting perspective on why this classic platform is seeing renewed interest and what is driving its resurgence today. It’s been a product category of high interest at SHOT Show the past few year, so we’ll see what 2027 brings!

https://www.gunsandammo.com/editorial/lever-actions-are-back/552759

| Guns & Ammo Magazine

Why is the 19th-­century platform hot again? Let's review.

08/27/2026

08/26/2026

Every has VIPs (very important puppies). 🐾

Happy National Dog Day!

📸: @‌chaseandcyrusbitetheworld via Instagram

08/25/2026

Which business, club, or organization deserves recognition for influencing growth in shooting sports participation?

Tag them and tell them/us what they’re doing right.

The shooting sports community grows because local businesses and organizations step up and collaborate to create more opportunities for people to participate. ↗️

Which business, club, or organization deserves recognition for influencing growth in shooting sports participation? Tag them and tell them/us what they’re doing right.

08/24/2026

From phishing emails to outdated control systems, cybercriminals exploit the smallest gaps. Strengthening your cybersecurity now can prevent costly downtime later.

https://shotbusiness.com/2026/01/features/how-to-protect-your-business-from-cyberattack/

Cyberattacks are hitting small businesses harder than ever, and the cost of recovery can be devastating. From ransomware to credential theft, today’s threats exploit everything from outdated systems to simple employee mistakes.

Building a culture of awareness, securing email access, updating control systems and tightening vendor protocols can make the difference between a minor disruption and a business‑ending breach.

Cybersecurity isn’t optional anymore — it’s a core part of keeping your operation alive … and NSSF is here to help. Read more on SHOTBusiness.com or go to nssf.org/projectcybersafe.

08/19/2026

So, you talked yourself out of sale? It does not matter how much you know if you do not listen. Here’s how to make sure it doesn’t happen again. Read more at https://shotbusiness.com/2026/03/departments/the-simple-truth-strategic-silence-so-you-talked-yourself-out-of-sale-heres-how-to-make-sure-it-doesnt-happen-again/

Many sales fall apart not from lack of skill, but from saying too much after the customer is already convinced. Strategic silence teaches you to pause, listen, and let the buyer make their decision without pressure. When you master the timing of your words — and your silence — you turn more conversations into confident yeses.

https://shotbusiness.com/2026/03/departments/the-simple-truth-strategic-silence-so-you-talked-yourself-out-of-sale-heres-how-to-make-sure-it-doesnt-happen-again/

08/18/2026

Tag an instructor, range employee or volunteer who consistently helps newcomers feel informed, safe and welcome. Tell us what makes them exceptional. 👇

Strong shooting sports communities are built by people who know how to have fun without compromising safety, make others feel comfortable, teach and learn in big and small ways, and put others before themselves.

Tag an instructor, range employee or volunteer who consistently helps newcomers feel informed, safe and welcome. Tell us what makes them exceptional! 👇