SHOT Show

SHOT Show The official page for the NSSF's Shooting, Hunting and Outdoor Trade (SHOT) Show.
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SHOT Show cigar sponsor Molon Labe Ci**rs will be at Scottsdale Gun Club on May 8 for guided night with ci**rs, coffee, ...
04/23/2026

SHOT Show cigar sponsor Molon Labe Ci**rs will be at Scottsdale Gun Club on May 8 for guided night with ci**rs, coffee, and spirits. There will be a cigar and coffee patio, a full auto MP5 range experience, and a finish in the pop-up whiskey lounge.

If you’re in region, this event is going to be a good one.

Grab your VIP ticket now! https://scottsdalegunclub.com/molon-labe

We’ll be at Scottsdale Gun Club on May 8.

A guided night with ci**rs, coffee, and spirits... We'll have a cigar & coffee patio, full auto MP5 range experience, and finish in the pop-up whiskey lounge.

If you’re in Scottsdale, it’s going to be a good one.

Grab your VIP ticket now! https://scottsdalegunclub.com/molon-labe

With a welcoming smile, Shoot Like a Girl instructors offered industry professionals a tour of the Shoot Like a Girl mob...
04/08/2026

With a welcoming smile, Shoot Like a Girl instructors offered industry professionals a tour of the Shoot Like a Girl mobile trailer, which travels the country to introduce people to firearm safety, archery and other workshops.

Shoot Like A Girl’s mobile trailer offers an approachable, hands-on experience in accessible locations. During Industry Day at the Range, participants got hands-on in multiple stations introducing shooting disciplines in a controlled, supportive environment.

Educational experiences like this one offered by Shoot Like a Girl continue to play an important role in expanding access and delivering valuable knowledge that empowers all who participate.

https://www.outdoorhub.com/news/2026/01/22/shoot-like-girl-education-shot-2026/

At a show dominated by hardware, specs, and sales pitches, some of the most impactful experiences at SHOT Show happen when education takes center stage. During Range Day, one of the more approachable stops was the mobile trailer operated by Shoot Like A Girl, a company focused on hands-on introducti...

Sleep systems, camp setups, portable heat and hydration, lockable storage, and medical solutions – this product list fro...
04/07/2026

Sleep systems, camp setups, portable heat and hydration, lockable storage, and medical solutions – this product list from OutdoorHub focuses on equipment designed for real field use and travel.

https://www.outdoorhub.com/news/2026/01/24/shot-2026-roll-2/

****msIndustry

Our second SHOT Show 2026 floor wrap leans hard into the gear that makes real trips easier: better sleep systems, smarter camp setups, portable heat and hydration solutions, and a handful of security and medical items that are clearly aimed at being used—not just admired on a booth table. This set...

“SHOT Show 2026 was a reminder that the most useful gear on the floor is often the stuff that solves small, recurring pr...
04/06/2026

“SHOT Show 2026 was a reminder that the most useful gear on the floor is often the stuff that solves small, recurring problems.”

This roll-up from Outdoor Hub focuses on products built for practical application, from medical and safety gear to hydration solutions, camp systems, apparel, optics, and utility tools. These were items designed to be used, not just displayed, and to make long days outdoors more manageable.

https://www.outdoorhub.com/news/2026/01/24/shot-2026-roll-1/

****msIndustry

SHOT Show 2026 was a reminder that the most useful gear on the floor is often the stuff that solves small, recurring problems: treating bites and stings, keeping hydration cleaner, securing gear, organizing first aid, and making camp systems easier to live with. This set of floor posts is a fast tou...

SHOT Show 2026 brought no shortage of new and updated fi****ms. This recap from Pew Pew Tactical highlights some of the ...
04/03/2026

SHOT Show 2026 brought no shortage of new and updated fi****ms. This recap from Pew Pew Tactical highlights some of the pistols, rifles, and shotguns that stood out on the show floor and at Industry Day at the Range.

“We took a tour around the SHOT Show 2026 floor in Las Vegas to find the best guns the market had to offer.”

Read more to see which guns made the Pew Pew Tactical “best guns” list from SHOT Show 2026.

https://www.pewpewtactical.com/best-guns-shot-show/

****msIndustry

We took a tour around the SHOT Show 2026 floor in Las Vegas to find the best guns the market had to offer. Come see what we found!

“The full diversity of America’s gun cultures — plural — is on display here.” - Professor David YamaneFrom hunting and s...
04/02/2026

“The full diversity of America’s gun cultures — plural — is on display here.” - Professor David Yamane

From hunting and sport shooting to tactical, law enforcement, collecting, and emerging segments, SHOT reflects a broad cross-section of how fi****ms fit into American life. Learn about the scale of the event, the rise of optics and suppressors, and the way the show floor illustrates how diverse and expansive modern gun culture is.

https://lightoverheat.substack.com/p/19-acres-of-gun-cultures

****msIndustry

Reflections on Day 1 of SHOT Show 2026

“My Day 3 SHOT Show reflection puts su***de prevention at the center of the gun culture agenda.” - Professor David Yaman...
04/01/2026

“My Day 3 SHOT Show reflection puts su***de prevention at the center of the gun culture agenda.” - Professor David Yamane

At SHOT Show 2026, leaders from across the fi****ms community--representing industry, academic and nonprofit sectors--came together for the first-ever general session on su***de prevention at SHOT Show. The discussion emphasized education, collaboration, and responsibility from within the fi****ms world.

This article highlights how SHOT Show continues to serve as a place for meaningful conversations alongside product innovation and industry growth.

https://lightoverheat.substack.com/p/su***de-prevention-on-the-gun-culture

****msIndustry

Reflections on Day 3 of SHOT Show 2026

One uncomfortable discussion set Caleb Morse on a transformative path. “Whenever I hear, ‘someone should do something ab...
03/31/2026

One uncomfortable discussion set Caleb Morse on a transformative path. “Whenever I hear, ‘someone should do something about that’, or ‘somebody should help’, I tell myself that I am someone. I am somebody.”

https://shotbusiness.com/2026/01/columns/fyi-beyond-measure-an-uncomfortable-discussion-among-friends-put-caleb-morse-on-a-life-changing-course/

One uncomfortable discussion set Caleb Morse on a transformative path. His story proves that the right people — and the right honesty — can make all the difference.

Morse, founder of The Rustic Renegade gun shop, and the U.S. Department of Veteran’s Affairs (VA) established a su***de prevention program built around the principle that Morse had already implemented in The Rustic Renegade. It’s called The Armory Project (TAP) and is headed up by Dr. Gala True, of the Tulane School of Medicine.

TAP helps prevent firearm su***des by facilitating safe, voluntary, out-of-home firearm storage with trusted fi****ms dealers and other vetted partners in local communities.

“I’ve had an ethos that I tell myself: ‘I am someone, I am somebody’”, he says. “Whenever I hear, ‘someone should do something about that’, or ‘somebody should help’, I tell myself that I am someone. I am somebody.”

https://lnkd.in/dFSpSiCM

Handgun innovation is accelerating fast, and 2026 is already shaping up to be a standout year. Manufacturers are rolling...
03/30/2026

Handgun innovation is accelerating fast, and 2026 is already shaping up to be a standout year. Manufacturers are rolling out pistols with smarter ergonomics, improved optics‑ready designs and performance upgrades that push beyond last year’s benchmarks. This article highlights some impressive new handguns hitting the market and the trends driving their evolution, and provides a clear look at what’s worth paying attention to in the year ahead.

https://shotshow.org/new-handguns-coming-in-2026/

➣ BERETTA
➣ Bushmaster Fi****ms Official
➣ Caracal USA
➣ Charter Arms
➣ Kimber America
➣ R***y USA
➣ Rossi USA
➣ Springfield Armory
➣

By Eve Flanigan Handgun innovation is accelerating fast, and 2026 is already shaping up to be a standout year. Manufacturers are rolling out pistols with smarter ergonomics, improved optics‑ready designs and performance upgrades that push beyond last year’s benchmarks. This article highlights so...

Bold claims and flashy releases come and go every year around SHOT Show.In this Editor’s Picks roundup from Athlon Untam...
03/25/2026

Bold claims and flashy releases come and go every year around SHOT Show.

In this Editor’s Picks roundup from Athlon Untamed, the focus is on optics, rifles and accessories that are built for real-world use. These are some standouts that prioritize function, reliability, and thoughtful design over hype.

Read the full breakdown here:

👉 https://athlonuntamed.com/article/shot-show-editors-picks-cool-products-from-the-floor/

| Athlon Untamed

Our editor breaks down the most useful gear from the 2026 SHOT Show. Her picks included optics, ammo, backpacks, & more.

What often goes unseen is the work that continues long after SHOT Show ends each year.Shared by Ammoland Shooting Sports...
03/24/2026

What often goes unseen is the work that continues long after SHOT Show ends each year.

Shared by Ammoland Shooting Sports News, this perspective highlights how the NSSF—The Firearm Industry Trade Association supports safety, education, and industry leadership year-round. From secure firearm storage and mental health awareness to shooting sports and mentorship programs, these efforts help build a culture and communities rooted in responsibility and respect.

SHOT Show may bring the industry together for a few jam-packed days of business and industry insights, but the essence of gun ownership is reflected every day in homes, ranges, and communities across the country. Support means investing and leading in local communities and giving customers the tools and knowledge to lead responsibly.

Read more here:

👉 https://www.ammoland.com/2026/01/beyond-shot-how-the-nssf-prepares-the-next-generation-of-leaders/

While the industry gathers for one high-profile three days, the National Shooting Sports Foundation (NSSF) spends the other 362 days safeguarding America’s youth and cultivating the next generation of responsible shooters and leaders.

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