13/04/2026
This past year has been a big transition.
We rebranded HOF into HERE.
We also said goodbye to Tiger.
A lot of change, but all very intentional.
What we’ve built over the past almost 20 years has always been about bringing people together. That doesn’t change. If anything, it expands.
HERE is about doing that on a bigger scale.
With our HERE PASSPORT app, the goal is simple: make it easier for people to access the best experiences in their city, and feel more connected while doing it.
But beyond events, this next chapter is really about something deeper.
We’re living in a time where everything is pulling us into our phones. People are having to go out of their way now to disconnect from the digital world just to feel present and like a real human again.
That’s what this rebrand is about.
Bringing things back to real life.
Real connection.
Real presence.
Being HERE.
HERE is an acronym for Human Experience Reserve Earth, but it can mean anything.
It could mean Human Energy Radiates Everywhere one day, or How Everyone Remembers Everything another day.
Or it can simply be a reminder to JUST BE HERE ™.
Beyond events, our mission also includes wellness, sobriety, conversation—everything that helps people feel like themselves again.
This is just the beginning!
Sacramento hospitality, entertainment group HOF has relaunched as HERE, focused on human connection.
