05/01/2026
Who's your "Why"?
We've already heard some incredible stories from people nudging the ones they love into something big. Here are just a few that stopped us in our tracks.
It's the sister who first taught you to ride and now it's time to return the favor on a climb she's never dared to take on.
It's the college teammate who helped you survive your hardest years, and now you want to give that same gift back.
It's the husband working two jobs, coaching other people's kids, and somehow forgetting to keep his own passions alive.
It's the best friend who sat with you through two heart surgeries and a crash that broke eleven ribs and kept riding slow beside you while you healed.
It's the partner who's new to all of this, but willing.
It's the person who carried you through grief, and who you want standing next to you when you do something that finally feels like honoring it.
These are real people, real relationships, and real reasons to ride.
Now we want to hear yours. Who are you thinking of right now? Who's the person you've been meaning to pull into something big? Tag them, send them this, or just pick up the phone. Then head to our website (link in bio) and apply together before May 6th. Some rides are just better when you don't do them alone :)
