International Retail Design Conference - IRDC

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International Retail Design Conference - IRDC Hosted annually by VMSD magazine and abroad. For more information about the conference, please visit irdconline.com.

Hosted annually by VMSD magazine, the International Retail Design Conference (IRDC) is THE premier educational and networking event for the store design and visual merchandising community, drawing hundreds of attendees from the U.S. For more information about VMSD magazine, please visit vmsd.com.

Behind every great display is a team bringing ideas to life. The 2026 Iron Merchant Challenge put creativity, collaborat...
10/16/2026

Behind every great display is a team bringing ideas to life.

The 2026 Iron Merchant Challenge put creativity, collaboration and a little friendly competition to the test. From brainstorming to the finishing touches, here's a behind-the-scenes look at the action as six teams brought their creative visions to life during this year's 20th anniversary challenge!

A few more moments from the IRDC camera roll!The conversations, the laughs, the unexpected moments and everything in bet...
10/14/2026

A few more moments from the IRDC camera roll!

The conversations, the laughs, the unexpected moments and everything in between. Just a little more of what made one to remember.

It's not too late to find your own photos! Attendees can still register to access their spotted photos here: https://ow.ly/GW9t50ZXCXW 📸

What happens in Vegas may stay in Vegas, but the memories from are coming with us!Thank you to everyone who joined us ...
10/09/2026

What happens in Vegas may stay in Vegas, but the memories from are coming with us!

Thank you to everyone who joined us and made this year’s event one to remember. We’re grateful to our incredible sponsors, with a special thank you to Hans Boodt Mannequins, our City Host Sponsor, for helping us experience the creative energy of the city.

Until next time... see you in 2027 😉

Bevan Bloemendaal’s Hanging by a Thread brought Day 2 of to a powerful close, bringing the event’s themes of connectio...
10/09/2026

Bevan Bloemendaal’s Hanging by a Thread brought Day 2 of to a powerful close, bringing the event’s themes of connection and community full circle with a meaningful reminder of the importance of resilience, support and lifting each other up. ❤️

Day 2 brought fresh perspectives on the many ways retail continues to evolve!

From bringing global campaigns to life and navigating new markets to creating immersive retail experiences, the morning sessions covered a wide range of ideas. Conversations also explored the role of influencers, social media and authentic storytelling in building meaningful connections with consumers.

Vegas has its 20th anniversary Iron Merchant champions! 💛Congratulations to the Yellow Team, led by Gwen McKenzie, for t...
10/08/2026

Vegas has its 20th anniversary Iron Merchant champions! 💛

Congratulations to the Yellow Team, led by Gwen McKenzie, for taking home the win at this year's Iron Merchant Challenge with their “I Love Being Free” concept!

A huge thank you to our Iron Merchant Challenge & Reception sponsors, Bernstein Display, Universal Custom Display, Amerlux, Cue Gravity and Gilson, for supporting this year's competition and helping make it all possible! 👏

A change of scenery and a whole new world of inspiration! 🎨✨ attendees stepped outside for an afternoon at AREA15, expl...
10/08/2026

A change of scenery and a whole new world of inspiration! 🎨✨

attendees stepped outside for an afternoon at AREA15, exploring immersive attractions, bold art installations and unexpected discoveries around every corner.

A special thank you to our AREA15 experience sponsors, Henderson Engineers, Henderson Building Solutions, Roomly, Imageworks Display, ABS and Coshatt, for helping make this offsite experience possible!

👀 Let’s take a closer look at the 2026 Iron Merchant Challenge!Six teams had just 60 minutes to turn paper towels, toile...
10/08/2026

👀 Let’s take a closer look at the 2026 Iron Merchant Challenge!

Six teams had just 60 minutes to turn paper towels, toilet paper and colored paper into creative displays inspired by love, Vegas and a few secret ingredients.

Which one is your favorite? 👇

What happens in Vegas... gets a little creative 💍✨Celebrating 20 years of the Iron Merchant Challenge, six teams came to...
10/08/2026

What happens in Vegas... gets a little creative 💍✨

Celebrating 20 years of the Iron Merchant Challenge, six teams came together to put their own creative spin on an “I 🫶 ___” challenge inspired by one of Las Vegas’ most iconic traditions.

With the Mountain Bluebird, Nevada's state bird, as this year's secret ingredient, teams put their own spin on "something borrowed, something blue." Add a little bedazzling, and the results were full of personality, creativity and just the right touch of sparkle!

Congratulations to all six teams for their creative displays, and a very special thank you to ZenGenius for making the Iron Merchant Challenge a highlight of the industry for two decades. What a milestone worth celebrating!

A little inspiration beyond the conference walls! attendees explored the Las Vegas Arts District, taking in its creativ...
10/07/2026

A little inspiration beyond the conference walls!

attendees explored the Las Vegas Arts District, taking in its creative energy, unique local spots and vibrant art scene. The tour also included a visit to the Hans Boodt showroom for a closer look at the brand's latest experience.

A special thank you to Hans Boodt Mannequins, IRDC’s City Host Sponsor, for opening the doors to this incredible new showroom and helping make this inspiring offsite experience possible!

This is what is all about💡Day 1 brought together some of the industry's leading voices to explore what's next for reta...
10/07/2026

This is what is all about💡

Day 1 brought together some of the industry's leading voices to explore what's next for retail, from creating more meaningful customer experiences to reimagining store design, embracing sensory thinking and finding new ways to bring brands to life.

With insightful presentations, fresh perspectives and meaningful conversations, it's easy to see why IRDC is a go-to event for the store design and visual merchandising communities!

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Kansas City, MO

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