09/07/2023
Visit Johnstown has announced today that the organization is stepping down as the operator of Thunder in the Valley Motorcycle Rally. “It is with heavy hearts that after 25 years and careful consideration, we’ve come to this decision,” Lisa Rager, Visit Johnstown’s executive director, said.
Rager said the change will allow the organization to apply more of its time and resources to its core mission, which is marketing the area as a destination for visitors. Visit Johnstown is also part of a unified effort to rebrand Johnstown and the area as a hub for outdoor recreation and to highlight the rich cultural and historical depth of the community, to not only attract visitors but to attract new residents and businesses.
“When Thunder first began in 1998, we needed to find creative ways to draw people in. Thunder accomplished that, bringing tens of thousands here each year to experience our city, surrounding towns, historic attractions, the hospitality of our people, and the area’s natural beauty, “Rager said.
Rager says Visit Johnstown will continue to promote the area for motorcycling. “We have incredible routes through our lush hills and valleys. We are a great riding destination Spring through Fall, and we will find new ways to communicate that to the motorcyclists.
“We extend our deep appreciation to all who have supported us, including our sponsors, our key partners, the unsung heroes who have worked in the trenches with us, and our hundreds of volunteers who have donated thousands of hours to this event. We also thank the many businesses that welcomed our Thunder guests year after year. Without all of you, Thunder would not have been possible.”
Rager said Visit Johnstown will work with any businesses or organizations that may have an interest in continuing the rally or developing motorcycle-related events and activities and that it already has been approached by an interested party.
